- Radio Is Killin' It With Mobile
MediaDailyNews, Martin Kristiseter - Thursday, December 8, 2011
Radio has been incorporating mobile into its traditional advertising model for qui ...
- Discovery: 4Q Scatter Prices Up, OWN Finding Footing
MediaDailyNews, Wayne Friedman - Wednesday, December 7, 2011
David Zaslav, president and CEO of Discovery Communications, says advertising sales a ...
- CoreMedia Integrates Nielsen Ratings For DirecTV
MediaDailyNews, Wayne Friedman - Wednesday, December 7, 2011
DirecTV's direct response advertisers and agencies will now have a easy ti ...
- GateHouse Media Launches Private Exchange
MediaDailyNews, Erik Sass - Wednesday, December 7, 2011
The group of publishers launching private online ad exchanges is getting bigge ...
- Nielsen, Tremor Bring TV Metrics To Online Video
Online Media Daily, Gavin O'Malley - Wednesday, December 7, 2011
Nielsen and ad network Tremor Video are teaming up. Tremor's VideoHub custome ...
- One-Stop Ad Creation: Crisp Acquires Smart Device Media
Online Media Daily, Steve Smith - Wednesday, December 7, 2011
One of the early leaders in rich media ad technology Crisp Med ...
- The Value Of Strong Self-Regulation
Online Media Daily, Alan Chapell - Wednesday, December 7, 2011
It might be helpful for some new business models to adopt ...
- IPG's Magna Global Downgrades Ad Forecast
MediaDailyNews, Steve McClellan - Monday, December 5, 2011
Interpublic Group's Magna Global lowered its 2012 worldwide ad revenue forecast tod ...
- IPG's Roth: Ad Spend Steady, Cuts Few
MediaDailyNews, Steve McClellan - Monday, December 5, 2011
Michael Roth, the Interpublic Group CEO. said that clients are keeping cutbac ...
- TV Shifts To Playback Model, VOD Offers Ad Potential
MediaDailyNews, Wayne Friedman - Monday, December 5, 2011
CBS has seen a surge in recent video-on-demand viewing, says the network ...
- Clear Channel, Cumulus Share Digital Content, Cross-Promote
MediaDailyNews, Erik Sass - Monday, December 5, 2011
The nation's two largest broadcast radio groups have struck a deal ...
- WPP To Acquire Digital Video Advertising Firm Panache
Raw, Steve McClellan - Tuesday, December 6, 2011
WPP's digital marketing technology firm, 24/7 Real Media, has agreed to acqui ...
- Agency Forecasters Flex Their Quads, Say Effects Will Sustain 2012 Ad Growth
MediaDailyNews, Steve McClellan - Monday, December 5, 2011
U.S. politics, Summer Olympics and European Football Championship ad dollars will provi ...
- Cinema Net Adds New Kind Of Interactivity, Turns Moviegoers Into Human Joysticks
MediaDailyNews, Erik Sass - Friday, December 2, 2011
Digital out-of-home video is getting a large-scale, interactive twist courtesy of Nation ...
- MediaCom Expands British Empire, Acquires Brilliant
MediaDailyNews, Steve McClellan - Friday, December 2, 2011
Consolidation within the UK media agency industry continued this week as W ...
- Newspaper Revs Dive In Q3
MediaDailyNews, Erik Sass - Friday, December 2, 2011
There has been no relief for the newspaper business in the seco ...
- Canoe Gives FYI On RFI, Claims It Is A Brand Builder
MediaDailyNews, David Goetzl - Monday, December 5, 2011
Seeking to persuade more networks to sign up for its request-for-information produc ...
- Google Clears AdMeld, Shifts Focus To Publishers
Online Media Daily, Laurie Sullivan - Friday, December 2, 2011
Google received approval from the U.S. Department of Justice to close t ...
- IPG's Roth: No Major Pullback's In U.S. Ad Spending
Raw, Steve McClellan - Monday, December 5, 2011
Michael Roth, the Interpublic Group CEO said his group has not se ...
- GroupM Lowers Ad Outlook, Scanzoni Calls Nielsen Panel Outmoded
MediaDailyNews, David Goetzl - Thursday, December 1, 2011
GroupM has downgraded its 2011 and 2012 projections for ad growth ...
- Outdoor Ad Spending Continues To Climb, Hits $1.5B In Q3
MediaDailyNews, Erik Sass - Thursday, December 1, 2011
Out-of-home advertising revenues continued to grow in the third quarter of 201 ...
- Canoe To Debut Polling Capability
MediaDailyNews, David Goetzl - Thursday, December 1, 2011
Canoe Ventures is serving interactive ads in 25 million homes for thr ...
- MDC Partners Taps Bologna As Managing Director
MediaDailyNews, Steve McClellan - Thursday, December 1, 2011
As part of its ongoing effort to expand its corporate operating tea ...
- Twitter Tests 'Self-Serve' Ad Platform
Online Media Daily, Laurie Sullivan - Thursday, December 1, 2011
Twitter finally began rolling out what it calls "self-serve" ads earlier th ...
- Sociocast Raises $1.5M For Tech Development
MediaDailyNews, Fern Siegel - Thursday, December 1, 2011
Sociocast, a provider of big data analysis and human behavior prediction too ...