- Guvera Becomes Capitalist Tool, Uses Brand Dollars To Revolutionize Online Music
Online Media Daily, Joe Mandese - Monday, January 23, 2012
Free, ad-supported, licensed music streaming and download service Guvera Entertainment has unveil ...
- Motricity Taps Stalzer To Lead Mobile Advertising
Online Media Daily, Mark Walsh - Tuesday, January 24, 2012
Motricity, which last week announced shutting down its Asia operations amid ...
- Google Secures Billions In Online Ads
Online Media Daily, Laurie Sullivan - Tuesday, January 24, 2012
The majority of Google's 2011 revenue -- 96% -- came from onli ...
- Anthem Blue Cross Uses Consumers In Live Streaming Video Ads
Online Media Daily, Laurie Sullivan - Monday, January 23, 2012
Social takes on a new meaning when it comes to display a ...
- Kraft Cheese Veers A Bit From The Mainstream
Marketing Daily, Karlene Lukovitz - Saturday, January 21, 2012
The new campaign from Kraft Cheese is unusual because it spans fi ...
- Super Bowl Videocast Scores Major Ad Dollars
MediaDailyNews, Wayne Friedman - Friday, January 20, 2012
The NFL is asking for sky-high advertising dollars for the streaming video-ca ...
- Starcom's Pavia Explores Digital 2012
Online Media Daily, Mark Walsh - Friday, January 20, 2012
Online Media Daily this week caught up with Mark Pavia, executive vi ...
- Havas' AIS New York Taps David Shavrick as ECD
Raw, Steve McClellan - Monday, January 23, 2012
Havas Digital shop Archibald Ingall Stretton New York has hired industry veter ...
- Subaru Drives Integration Deal For 'Portlandia'
MediaDailyNews, David Goetzl - Thursday, January 19, 2012
IFC, which is transitioning into an ad-supported network, is going further th ...
- Fear & Irony On Madison Avenue: Industry Avoids Jargon To Promote 'Interest-Based' Advertising
Online Media Daily, Joe Mandese - Friday, January 20, 2012
Madison Avenue's Digital Advertising Alliance this morning unveiled "Your AdChoices," a campai ...
- Online Ad Spend Projected To Soar To Nearly $40B
Online Media Daily, Gavin O'Malley - Thursday, January 19, 2012
In a watershed moment for the Web, researchers expect domestic online advertisi ...
- Facebook Expands Timeline, Pushes 60 Lifestyle Apps
Online Media Daily, Mark Walsh - Thursday, January 19, 2012
Facebook on Wednesday evening unveiled more of the Open Graph applications introduc ...
- Univision Collects Percentage Of Entravision Sales
MediaDailyNews, David Goetzl - Wednesday, January 18, 2012
Entravision, the owner of a slew of Spanish-language TV stations, has alter ...
- Social Advertising's Identity Crisis
Online Media Daily, Jon Elvekrog - Wednesday, January 18, 2012
Almost everyone is oblivious to the fact that there's social media, a ...
- Wanamaker Wannabe: comScore Finds A Third Of Display Is Wasted, Now It Can Tell You Which Third
Online Media Daily, Mark Walsh - Wednesday, January 18, 2012
Nearly one-third (31%) of online display ads are never seen, typically ...
- Mobile Ad Net Greystripe Expands Offices, Team
Online Media Daily, Mark Walsh - Wednesday, January 18, 2012
Mobile ad network Greystripe announced an expansion effort that includes the openi ...
- The Ad Industry And CES: A New Love Affair
Online Spin, Dave Morgan - Thursday, January 19, 2012
I spent all of last week in Las Vegas at CES. ...
- Long Island Boy Gets The Camaro
Raw, Karl Greenberg - Thursday, January 19, 2012
Zach Borst, Long Island filmmaker kills with his ad featuring the Chevrol ...
- Connecticut Launches $22 Million Branding Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2012
Connecticut is launching a $22 million, two-year marketing initiative to bolster i ...
- Lexus To Advertise In Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 17, 2012
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLV ...
- Hungry Girl Co-Stars In New Starkist Campaign
MediaDailyNews, Steve McClellan - Tuesday, January 17, 2012
Charlie the Tuna, the 50-year-old TV advertising icon, is getting a co-st ...
- Media Companies With Digital-Only Sales Staff Perform Better
Online Media Daily, Mark Walsh - Tuesday, January 17, 2012
A new Borrell report indicates that companies with dedicated digital salespeople outperform ...
- Blinkx Gets Video Content From 'International Business Times'
Online Media Daily, Erik Sass - Tuesday, January 17, 2012
International Business Times has formed a partnership with video search engine blink ...
- Do You Have Industry Deja Vu?
Online Spin, Cory Treffiletti - Wednesday, January 18, 2012
Do you have industry deja vu? I do! Doesn't it feel ...
- Nature Made Taps Amazon Advertising
Marketing Daily, Karl Greenberg - Monday, January 16, 2012
Dietary supplement brand Nature Made has hired Amazon Advertising as AOR. T ...
- Nature Made Taps Amazon Advertising
MediaDailyNews, Karl Greenberg - Monday, January 16, 2012
Dietary supplement brand Nature Made has hired Amazon Advertising as AOR. ...
- German Ad Market Solid, Hits $32B
MediaDailyNews, Wayne Friedman - Monday, January 16, 2012
The Nielsen Company says the German advertising market moved up a sol ...
- How Publishers Can Maximize Value In An RTB World
Online Media Daily, Andrew Casale - Tuesday, January 17, 2012
The introduction of real-time bidding (RTB) has dramatically changed the mechanics behi ...
- Focus On The Family Promotes Bible Verse As Tebow Plays
MediaDailyNews, David Goetzl - Sunday, January 15, 2012
In a move likely to fuel debate over Tim Tebow's mixing ...
- Advertisers: Develop Content To Maximize YouTube's Social Reach
Online Media Daily, Gavin O'Malley - Friday, January 13, 2012
Marketers and media creators are still adjusting to YouTube's fiercest facelift eve ...