- New Season Shows Like 'Perception,' 'Arrow' Click With Audiences
MediaDailyNews, Wayne Friedman - Thursday, September 20, 2012
A new marketing study posits NBC's "Revolution" and TNT's "Perception" as scori ...
- August: U.S. Consumers Watched Nearly 38 Billion Web Videos
Online Media Daily, Gavin O'Malley - Thursday, September 20, 2012
Americans viewed 9.5 billion video ads last month, with each of t ...
- Divided Court OK's Facebook's Privacy Foundation
Online Media Daily, Wendy Davis - Thursday, September 20, 2012
A divided federal appeals court ruled on Thursday that Facebook can crea ...
- IPG's Roth Touts Agency Value, Pay-Per-Performance Model
MediaDailyNews, Steve McClellan - Wednesday, September 19, 2012
Recent and future changes in the business are driven by the consume ...
- Discovery: OWN On Track, ID Net Sees Ratings Growth
MediaDailyNews, David Goetzl - Wednesday, September 19, 2012
Even with suggestions that the ad market has slowed, Discovery CFO An ...
- Newspaper Jobs Shrink 40% In 10 Years
MediaDailyNews, Erik Sass - Wednesday, September 19, 2012
According to the U.S. Department of Labor's Bureau of Labor Statistics, tot ...
- NBCU Cable's Yaccarino Adds Broadcast, Named President, Ad Sales
MediaDailyNews, David Goetzl - Wednesday, September 19, 2012
After leading ad sales at NBCUniversal's cable networks since late last yea ...
- Viacom CEO Upbeat About VOD Deals, Nickelodeon
MediaDailyNews, Wayne Friedman - Wednesday, September 19, 2012
Viacom CEO Philippe Dauman says many of its program deals with subscripti ...
- Omnicom CFO Muses On China Business, Organic Growth
MediaDailyNews, Steve McClellan - Wednesday, September 19, 2012
Omnicom's business in China is comprised predominantly of multinational marketers, and loc ...
- Major Networks Sign For Nielsen Online Ratings
Online Media Daily, Wayne Friedman - Wednesday, September 19, 2012
The media research company reports it has 15 advertising platforms/networks as clien ...
- Report: Google Grabs 15% Share Of Display Ad Market
Online Media Daily, Gavin O'Malley - Wednesday, September 19, 2012
It wasn't long ago that Google had virtually no display ad busines ...
- P&G Launches Gillette Review
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
Procter & Gamble has confirmed its review of its Gillette advertising accou ...
- Consumers Distrust Advertising: Trad Media Fares Better Than Digital
MediaDailyNews, Wayne Friedman - Tuesday, September 18, 2012
When it comes to not trusting advertising, text ads of mobile phon ...
- Political Ad Tracker: Marketers Can Be Battleground States' Biggest Casualties
MediaDailyNews, Sue Inkrot - Wednesday, September 19, 2012
Media buyers handling plans in battleground states are already dealing with issu ...
- B2B Ad Pages Slip In Print, Rise In Digital
MediaDailyNews, Erik Sass - Tuesday, September 18, 2012
The downturn in print media has not spared business-to-business publications, which s ...
- Adap.tv 'Planner' To Optimize Online Video Buys
Online Media Daily, Gavin O'Malley - Tuesday, September 18, 2012
With billions of ad dollars at stake, online video networks are fighti ...
- MoPub Hires Gelb, Reports 300% More Bids Per Ad
Online Media Daily, Mark Walsh - Tuesday, September 18, 2012
Razorfish mobile lead Paul Gelb has left the agency to become he ...
- RGM Group Raises $21 Million
Online Media Daily, Mark Walsh - Wednesday, September 19, 2012
Digital advertising firm RGM Group on Wednesday announced closing $21 million ...
- Gatfield, Naked Communications Part Ways
MediaDailyNews, Steve McClellan - Monday, September 17, 2012
Veteran senior adman Stephen Gatfield has resigned as co-chairman of Naked Communication ...
- Harris Tests 'ZoneCasting' For Radio
MediaDailyNews, Erik Sass - Monday, September 17, 2012
Harris Corp. has partnered with Geo-Broadcast Solutions to introduce a new broadca ...
- Havas Sports & Entertainment Opens Moscow Office
MediaDailyNews, Steve McClellan - Monday, September 17, 2012
Havas Sports & Entertainment (HSE Group), the brand engagement operation of Hava ...
- AT&T Tops Carriers For 'Likeable' Ads
Online Media Daily, Mark Walsh - Monday, September 17, 2012
U.S. decathlon gold medalist Ashton Eaton helped AT&T swamp the competition wh ...
- The Four-Screen Hierarchy Is A Reality
Show Daily, Gina Lovett - Tuesday, September 18, 2012
Dan Rosen, chief exec of WPP agency Joule, gives his keynote ...
- The Four-Screen Hierarchy Is A Reality
Show Daily, Gina Lovett - Tuesday, September 18, 2012
Dan Rosen, chief exec of WPP agency Joule, gives his keynote ...
- Users Increase Time On All Activities When Using Tablets, finds Mobext and Socialyse
Show Daily, Gina Lovett - Tuesday, September 18, 2012
MPG Contacts mobile and social media divisions, Mobext & Socialyse, share k ...
- Neuroscience Research Indicates Boomers Open To Pitch-Perfect Ads
TVBlog, David Goetzl - Tuesday, September 18, 2012
There are multiple reasons why advertisers are drawn to the 18-to-49 demographi ...
- Shazam Takes Over TV Tagging
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 17, 2012
Users of music-tagging app Shazam can now tag every show on ...
- Millennial Men, Women Respond Differently To Ads
Marketing Daily, Karl Greenberg - Friday, September 14, 2012
If Millennial men and women are from Mars and Venus, the latt ...
- TV Q4 Scatter Market Flat, Political Money May Help
MediaDailyNews, Wayne Friedman - Friday, September 14, 2012
The TV scatter advertising market continues to struggle -- and for ma ...
- Multiscreen TV-Tablet Viewing Soars
MediaDailyNews, Wayne Friedman - Friday, September 14, 2012
More evidence grows over multitasking multiscreen viewing. Almost two-thirds of tablet owne ...