- ANA Study Finds Two-Thirds Of Marketers Have Updated Their Media Agency Contracts In Response To Kickbacks
MediaDailyNews, Joe Mandese - Monday, September 16, 2019
More than two-thirds of advertisers (69%) have updated their media agency contrac ...
- ANA Unveils New 'Measurement' Division, Taps Bill Tucker To Run It
MediaDailyNews, Joe Mandese - Tuesday, September 10, 2019
The Association of National Advertisers this morning unveiled a new division th ...
- ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media Spending
Research Intelligencer, Joe Mandese - Thursday, August 8, 2019
Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural med ...
- Top In-House Creative Agency Concern: Attracting, Keeping Talent Energized
Research Intelligencer, Joe Mandese - Tuesday, July 16, 2019
Keeping creative talent "energized" and attracting "top-tier" talent, are the two t ...
- Trump Drops Effort To Include Citizenship Question On Census
Digital News Daily, Wendy Davis - Thursday, July 11, 2019
Major ad industry groups, as well as companies including Uber and Nielse ...
- Trump Administration Still Aims To Add Citizenship Question To Census
Digital News Daily, Wendy Davis - Friday, July 5, 2019
The Trump administration is pressing forward with an attempt to ask peop ...
- Supreme Court Won't Allow Citizenship Question On Census -- For Now
Digital News Daily, Wendy Davis - Thursday, June 27, 2019
A closely divided Supreme Court Thursday dealt a blow to the Tru ...
- Ad Industry Presses FTC To Endorse Nationwide Privacy Rules
PolicyBlog, Wendy Davis - Thursday, June 27, 2019
"We support a standard that would delineate proper and improper business behavior ...
- ANA To Ad Fraud: Drop Dead, We're Winning
MediaDailyNews, Joe Mandese - Wednesday, May 1, 2019
In the war on digital fraud, the ad industry is winning. That ...
- Supreme Court Weighs Citizenship Question
Digital News Daily, Wendy Davis - Tuesday, April 23, 2019
The Supreme Court's conservative judges appear inclined to allow the Department ...
- Washington State Privacy Proposal Likely To Fail
Digital News Daily, Wendy Davis - Monday, April 22, 2019
The proposed privacy bill, opposed by the ad industry and privacy advocate ...
- Ad Industry Slams Texas Privacy Proposal
Digital News Daily, Wendy Davis - Monday, April 15, 2019
"No other privacy legislation being seriously considered in the rest of t ...
- Starting From Scratch: Pritchard's 5-Point Plan For A New Media Supply Chain
Mediapsssst, Richard Whitman - Thursday, April 11, 2019
Procter & Gamble brand chief Marc Pritchard said it is time ...
- Ad Industry Launches New Group To Lobby Congress Over Privacy
Digital News Daily, Wendy Davis - Monday, April 8, 2019
Privacy for America says it plans to advocate for a federal priva ...
- Proposed Change To California Privacy Law Would Encourage 'Frivolous' Suits, Ad Groups Argue
Digital News Daily, Wendy Davis - Tuesday, April 2, 2019
The ad industry is urging a California lawmaker to retreat from h ...
- ANA Launches Trust Consortium
Digital News Daily, Wendy Davis - Tuesday, March 19, 2019
The Association of National Advertisers has launched a new "Trust Consortium" aim ...
- ANA Wants Privacy Regime That Bans Some Practices, Allows Opt-Outs For Targeted Ads
Digital News Daily, Wendy Davis - Tuesday, March 19, 2019
The Association of National Advertisers plans to seek federal privacy legislation th ...
- Client-Agency Trust Erodes, ANA Unveils New Consortium To Address It
MediaDailyNews, Joe Mandese - Tuesday, March 19, 2019
Asked to describe how the level of trust between marketers and the ...
- California Privacy Law Threatens Discount Programs, ANA Says
Digital News Daily, Wendy Davis - Monday, March 11, 2019
The ANA is pressing California Attorney General Xavier Becerra to say loyal ...
- Why The Marketing Industry Remains Overwhelmingly White
Mediapsssst, Richard Whitman - Thursday, February 21, 2019
A new report from the ANA Educational Foundation spells out the obstacl ...
- TAG Extends Anti-Piracy Program To Europe
Digital News Daily, Wendy Davis - Tuesday, February 12, 2019
The ad industry's Trustworthy Accountability Group, which recently expanded in Europe, ...
- Ad Industry Warns Of 'Negative Impact' From California Privacy Law
Digital News Daily, Wendy Davis - Friday, February 1, 2019
Ambiguities in the law "could result in reduced choice and privacy f ...
- ANA Suffers Phishing Attack, Possible Theft Of Data
Digital News Daily, Wendy Davis - Thursday, January 31, 2019
The Association of National Advertisers suffered a phishing attack last year th ...
- Judge Nixes Citizenship Question On Census
Digital News Daily, Wendy Davis - Tuesday, January 15, 2019
The major ad industry groups opposed the decision to question people abo ...
- Ad Industry Asks California AG To 'Clarify' New Privacy Law
Digital News Daily, Wendy Davis - Tuesday, January 15, 2019
"Without more clarity, businesses may end up deleting or sharing more informati ...
- Advertisers Want FTC To Push For National Privacy Law
Digital News Daily, Wendy Davis - Wednesday, December 19, 2018
The Federal Trade Commission should ask Congress to pass national privacy legislati ...
- ANA, 4A's Call For Widespread Use Of VAST 4.1, Ad-ID: Will Better Manage Ad Assets Across Platforms
MediaDailyNews, Joe Mandese - Wednesday, December 12, 2018
The Association of National Advertisers and the American Association of Advertising Agenci ...
- 2018 Marketing Word(s) Of The Year: 'Brand Purpose'
Marketing Daily, Joe Mandese - Thursday, December 6, 2018
In a year consumed by jargon like "blockchain," "direct-to-consumer" and "GDPR," t ...
- Advertisers' Access To Justice
Media Insider, Ted McConnell - Thursday, December 6, 2018
The sheriff's finally in town, y'all, ready to investigate ad fraud. Consid ...
- Massachusetts Data Breach Proposal 'Unnecessary And Costly,' ANA Says
Digital News Daily, Wendy Davis - Tuesday, December 4, 2018
"This bill would have severe and negative consequences for advertisers and marketers ...