- Nexage Adds New Reporting, Screening Tools
Online Media Daily, Mark Walsh - Wednesday, March 28, 2012
Mobile ad exchange Nexage has added a pair of enhancements to i ...
- Ad Researchers Shift Pursuit From Perfection To Holistic Grail
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Speaking on a panel at the Advertising Research Foundation conference, agency executiv ...
- Banyan Branch Launches Media-Buying Unit
Online Media Daily, Steve McClellan - Wednesday, March 21, 2012
Banyan Branch, which bills itself as a full-service social media agency, ju ...
- ReadyPulse Unveils Social Brand Advocacy Platform
The Social Graf, Erik Sass - Thursday, March 22, 2012
ReadyPulse, a startup created by execs from Microsoft and Amazon.com, launched ...
- Adobe's Project Midas Expands Predictive Marketing Tools
Online Media Daily, Laurie Sullivan - Wednesday, March 21, 2012
Adobe Systems will push deeper into online marketing, adding features in t ...
- Google Turns AdWords Social
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 20, 2012
Google released Tuesday new social reports in AdWords aimed at bridging t ...
- King To Direct MEC Digital Analytics
Online Media Daily, Steve McClellan - Monday, March 12, 2012
WPP media shop MEC has hired Sharona Sankar-King as partner and direct ...
- Tag Management Becomes Serious Ad Business
Online Media Daily, Laurie Sullivan - Friday, March 9, 2012
Tag management companies have begun stepping up services for collecting and blocki ...
- Mobilewalla Delivers Analytics For Mobile Apps
Online Media Daily, Laurie Sullivan - Friday, March 2, 2012
Giving agencies and brands the data to gain competitive intelligence to justi ...