- Levi's Creates Unified Voice, E-commerce Success
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
How do you make a decentralized global apparel company without a singl ...
- Benetton Campaign Has World Leaders Kissing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 17, 2011
You know Photoshop's involved when you see Kim Jong Il and L ...
- 'The Situation' Sues Abercrombie & Fitch
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 17, 2011
Jersey Shore" "talent" Mike "The Situation" Sorrentino has filed a lawsuit ...
- Sherwin-Williams Out Of Penn State
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 11, 2011
Nike is unwilling to discuss the future of its longtime branding relationsh ...
- The Limited Launches Plus-Sized Line
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 9, 2011
The Limited has launched Eloquii, a brand designed and marketed exclusively ...
- L'Eggs Gives New Legs To Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
Pantyhose sales have been dropping for 15 years, thanks to leg tanne ...
- Haggar Makes Comeback
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
The 85-year-old men's clothing manufacturer Haggar, which made the term "slacks" curren ...
- Nike Introduces LeBron's Latin For The Holidays
Marketing Daily, Sarah Mahoney - Friday, October 28, 2011
Never mind the lockout: Nike has taken the wraps off its Holid ...
- Jordan Brand Does Lockout Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
The NBA lockout is spawning humorous ads, including a Jordan Brand sp ...
- Digitas' Lang Joins VF Corp.'s Board
Raw, Joe Mandese - Thursday, October 20, 2011
Laura Lang, global CEO of Publicis' Digitas unit, has been elected ...
- Old Navy Sponsors Online Mini-novela
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 19, 2011
In an effort to attract the attention of Hispanic shoppers, Old Na ...
- Onitsuka Tiger Taps Pitch For U.S. Market Initiatives
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
Onitsuka Tiger, Japanese athletic and fashion brand has tapped Pitch, an integrat ...
- Under Armour To Outfit High School Sports Team
Marketing Daily, - Thursday, October 6, 2011
Baltimore-based Under Armour is starting a nationwide contest to find the ne ...
- Bloomingdale's Goes All Popeye, Beetle Bailey
Marketing Daily, Sarah Mahoney - Monday, October 3, 2011
Well, blow me down: Bloomingdale's is extending two entirely different branches ...
- Nike Taps Egeck As Hurley CEO
Marketing Daily, - Friday, September 30, 2011
Nike says Michael Egeck is the new CEO of its Hurley bran ...
- Brazil: Gisele Bundchen Ad Sexist
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 30, 2011
Brazil's Ministry for Women wants to pull a television ad for Ho ...
- Adidas Finds Basketball Game Must Go On
Marketing Daily, Aaron Baar - Thursday, September 29, 2011
With the NBA season already delayed (and unlikely to start anytime soo ...
- Reebok Settles With FTC Over EasyTone Claims
Marketing Daily, Karlene Lukovitz - Thursday, September 29, 2011
Reebok International Ltd. has agreed to pay $25 million as part ...
- Q&A: Under Armour Woos Gen Y Women
Marketing Daily, Sarah Mahoney - Monday, September 26, 2011
It's no secret that Under Armour is gunning for Nike, nor th ...
- Get Your Game On: ALDO Shoes Sponsors Contest With 'A Lot of Sole'
Creative Media Blog, Amy Corr - Monday, September 19, 2011
Obsessed with shoes? Enjoy playing roulette and slot machines? ALDO Shoes launch ...
- Carhartt Launches 'Everyday Icon' Campaign
Marketing Daily, - Friday, September 16, 2011
Instead of using celebrity talent and models in its new campaign, Carhar ...
- From Gen Y To Seniors, Luxury Fashion Spend Rises
Marketing Daily, Sarah Mahoney - Thursday, September 15, 2011
When it comes to spending on luxury clothing and accessories, new resear ...
- NFL Launches Campaign For Women's Accessories
Marketing Daily, - Thursday, September 15, 2011
The NFL is launching an ad campaign to tout its branded appar ...
- How Columbia Sportswear Is Reinventing Its Brand
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 15, 2011
Blogger Ellen Davis, who is also VP at the NRF comments ...
- NFL Launches Women's Apparel
Marketing Daily, - Friday, September 9, 2011
The National Football League, recognizing that women make up about 44% ...
- QB Tom Brady Kicks Off Uggs Effort
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
A spot featuring the glamour-puss quarterback, shot mostly from the knees dow ...
- Kohl's Rolls On With J.Lo/Marc Anthony Ads
Marketing Daily, - Thursday, September 8, 2011
Kohl's is rolling out its marketing campaigns for both the Jennifer Lop ...
- Lane Bryant Unleashes 'Tighter Tummy Tech'
Marketing Daily, Sarah Mahoney - Friday, September 2, 2011
The company is celebrating the effort with a cocktail event on Septemb ...
- McD's Latest Happy Meal Toys: Mini Skechers
Marketing Daily, Karlene Lukovitz - Thursday, August 25, 2011
Taking Happy Meal partnerships into the realm of apparel, McDonald's has launch ...
- Lacoste's New Strategy: Dress The Wait Staff
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 24, 2011
While it still outfits professional athletes, the brand has begun putting i ...