- Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Discovery will team with measurement companies and Omnicom Media Group in ...
- NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 Games
Television News Daily, Wayne Friedman - Monday, February 21, 2022
Preliminary total audience delivery for NBC Television Network, USA Network, CNBC a ...
- Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not Disclosed
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
It's unclear whether the RFP is related to the ANA's "Cross-Media Measureme ...
- Consumers Worldwide Expect To Watch Less Linear TV
Research Intelligencer, - Tuesday, February 22, 2022
A growing number of consumers worldwide consider Google's video-sharing site YouTube ...
- Super Bowl Halftime Show Drives Highest Ad Viewership
Research Intelligencer, - Monday, February 21, 2022
The linear TV and streaming video audience for the halftime show jump ...
- January U.S. Streaming Shatters Record, Streaming Share At 28.9%
Digital News Daily, Karlene Lukovitz - Friday, February 18, 2022
Broadcast viewing rose 9% and its share of total TV viewing ro ...
- Super Bowl Draws 112M Viewers, Up 16% Vs. Last Year
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
This year's Super Bowl drew some 112 million average minute total ...
- French Privacy Regulator Says Use Of Google Analytics Unlawful
Digital News Daily, Wendy Davis - Thursday, February 10, 2022
The French National Data Protection Commission said Thursday that the use ...
- Kantar Launches Daily Video Streaming Performance Tracking Service, Starting In Brazil
Digital News Daily, Karlene Lukovitz - Wednesday, February 9, 2022
Client demand will determine the timing of rollouts in other markets. ...
- Free Streaming Audience Will Surpass Paid Streaming By Mid 2022, Projects Tubi
Digital News Daily, Karlene Lukovitz - Wednesday, February 9, 2022
Having three or more services appears to tip the odds in fav ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- Innovid To Acquire TVSquared, Transaction Valued At $160M
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The companies say the deal will create a new standard for cross-platfo ...
- Innovid To Acquire TVSquared, Deal Expands Measurement Platform Across TV, CTV, Digital
Television News Daily, Wayne Friedman - Monday, February 7, 2022
The expanded company will be "one of the largest datasets of audience ...
- Nielsen Experiences Exodus In Audience Measurement Communications Team
MediaDailyNews, Joe Mandese - Monday, February 7, 2022
Since the beginning of the new year, two members of Nielsen's te ...
- Certifiable
RTBlog, Joe Mandese - Monday, February 7, 2022
When the history of audience measurement gets written, 2022 will be remember ...
- Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Roku claims its OneView is the first ad-buying platform to enable Niels ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- Olympic Opening Ceremonies Viewing Plummets 63%
Television News Daily, Wayne Friedman - Monday, February 7, 2022
NBCU's Beijing Winter Olympics opening ceremony sank to a new Olympic line ...
- NBC Plans Live, In-Person Upfront Events
Television News Daily, Wayne Friedman - Tuesday, January 25, 2022
The first event will be scheduled for March 22 in New Yo ...
- My Wish List For The Alt Measurement Movement
Media Insider, Dave Morgan - Thursday, January 20, 2022
These are exciting times for media measurement. After decades of no chang ...
- Deloitte Digital Tapped As 605 Exchange Development Partner
Digital News Daily, Karlene Lukovitz - Friday, January 14, 2022
The Deloitte "experience consultancy" will be the exclusive software and development provid ...
- NBCU Selects iSpot.tv As 1st Cross-Platform Alternate Currency Partner
Digital News Daily, Karlene Lukovitz - Thursday, January 13, 2022
Publicis Media will be the first media holding company to work wi ...
- Discovery Takes Minority Stake In OpenAP
Digital News Daily, Karlene Lukovitz - Monday, January 10, 2022
Discovery, already a supply-side member, will now sit on OpenAP's board a ...
- Interest In COVID Wanes Among TV News Viewers, Now Part Of 'Daily Life'
MediaDailyNews, Joe Mandese - Monday, January 10, 2022
New data from TV audience measurement service Samba TV gives new meani ...
- Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia Efforts
Television News Daily, Wayne Friedman - Thursday, January 6, 2022
The service will offer deduplicated analysis of media consumption and audiences acro ...
- Microsoft Advertising's Billion-Person Milestone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The Microsoft Advertising audience as of March 2021 reached 1 billion peop ...
- Fox Lawsuit, Peloton Plot Bombshell, M&A And Social News Led 2021's Most-Read 'Digital News' Stories
Digital News Daily, Karlene Lukovitz - Monday, January 3, 2022
"Digital News Daily" readers followed voting machine makers' lawsuits against Fox, speculati ...
- Representation Of Identity Groups Underpins Media Inclusivity
Research Intelligencer, - Monday, January 3, 2022
Accurate portrayals of historically excluded or marginalized people makes shows more engag ...
- MRC Audit Uncovers 'Accuracy Issues' With Broadband-Only, Recommends Nielsen Hold Off
MediaDailyNews, Joe Mandese - Thursday, December 23, 2021
The disclosure follows Nielsen's decision to incorporate broadband-only homes into its univer ...
- Nielsen Understated OOH TV Viewing Since Sept. 2020
Television News Daily, Wayne Friedman - Wednesday, December 22, 2021
"We are greatly concerned that 'Nielsen One' is being built atop ...