- MediaMath Taps Samba TV To Drive Programmatic Segmentation Of TV Audiences
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Samba TV announced Wednesday that it has partnered with MediaMath to provi ...
- The Role Of Audience Targeting In Healthcare: Q&A With Semcasting's Ray Kingman
RTBlog, Tobi Elkin - Wednesday, September 7, 2016
Audience targeting across screens and devices is essential to marketers. It's al ...
- Sorry, Folks: Blame It On Ed
Online Spin, Gord Hotchkiss - Tuesday, September 6, 2016
Just when you thought it was safe to assume I'd be movi ...
- AudienceScience Expands Cross-Device Capabilities Through Screen6 Partnership
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
AudienceScience, a provider of advertising automation software, on Tuesday announced it h ...
- TubeMogul Partners With Factual To Improve Location-Based Mobile Audience Targeting Capabilities
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
TubeMogul on Tuesday leader announced a partnership with Factual, a mobile locati ...
- How To Broadly Focus Content And Still Get Results
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 2, 2016
Rand Fishkin discusses why marketers should have a broader vision when ...
- Brain Drain: Ad Tech/Martech's Hunt For Talent
RTBlog, Tobi Elkin - Friday, September 2, 2016
As the Labor Day weekend zooms into view -- okay, it's he ...
- 98 Personal Data Points That Facebook Uses To Target Ads To You
Around the Net in Real-Time, Tobi Elkin - Thursday, September 1, 2016
Caitlin Dewey's report in the Washington Post reminds us that Facebook kno ...
- Equifax Unit Teams Up With Adobe For Enhanced Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, August 31, 2016
Global data provider Equifax announced that its IXI Services unit and Ado ...
- Facebook Share Count Glitch Highlights Publishers' Reliance On Social Network Data
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 30, 2016
Online publishers and developers were surprised in recent weeks when Facebook appear ...
- Snapchat Poised To Deliver Behavioral Targeting
Around the Net in Real-Time, Tobi Elkin - Monday, August 29, 2016
Business Insider reports Snapchat is planning to introduce behavioral targeting for advertiser ...
- What Does Facebook's Move Into Header Bidding Mean?
RTBlog, Tobi Elkin - Friday, August 26, 2016
Facebook's joining the header bidding party; what does it mean for ...
- Facebook's New Plan To Expand Its Ad Network
Around the Net in Real-Time, Tobi Elkin - Thursday, August 25, 2016
According to a report in The Information, Facebook’s mobile ad network ...
- Jivox Launches Platform For Dynamic, Personalized Video Advertising
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
Jivox introduced a new set of capabilities that will enable brand markete ...
- WeatherAlpha Brings Custom, Targetable Weather Attributes To Drawbridge Cross-Device Identity Platform
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
WeatherAlpha announced that its proprietary WeatherEdge data intelligence technology has been integrat ...
- Adelphic, Grapeshot Team For Live Audience Targeting, Brand Safety Too
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
Adelphic and Grapeshot announced that ad buyers can now use Live Audienc ...
- Targeting Across Search, TV Changes Everything
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2016
Not all brands tie and time television advertising spots to run simultaneous ...
- Time Inc. Partners With Index Exchange On Header Bidding Wrapper
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Time Inc. announced that it has selected programmatic marketplace Index Exchange ...
- Dstillery And White Ops Expand Partnership To Focus On Mobile Ad Fraud
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Dstillery and White Ops have announced an expanded partnership that will combi ...
- 33Across Expands Partnership With LiveRamp Offering Insight Into 200+ Audience Segments
Real-Time Daily, Philip Rosenstein - Tuesday, August 23, 2016
Global publisher and monetization platform 33Across announced Tuesday an expansion of i ...
- 'Audience Strategy Needs To Be A Pillar Of Data Strategy'
Show Daily, Philip Rosenstein - Tuesday, August 23, 2016
"Brands and agencies that understand the nature of cross-platform audiences will ...
- The Many Hurdles Facing Audience-Centric Agencies
Show Daily, Gavin O'Malley - Tuesday, August 23, 2016
In their pursuit of an increasingly audience-centric approach, what sort of hurdl ...
- Demand-Side Targeted TV Developer Centriply To License Its Data: Eyes Political, Studios, Hedge Funds
Television News Daily, Joe Mandese - Monday, August 22, 2016
Centriply, a promising demand-side platform leveraging technology and data to help agenci ...
- Beacons Inside: Sensors Become Part Of In-Store Displays
Connected Thinking, Chuck Martin - Wednesday, August 17, 2016
As beacons evolve, so too does the way marketers use them. On ...
- Locally Targeted Mobile Video Ads Growing For Retail Categories
Data and Targeting Insider, Laurie Sullivan - Thursday, August 18, 2016
Locally targeted mobile video campaigns rose 5% in Q2 2016, compared wi ...
- VideoAmp Launches Advanced TV Ad-Buying Platform
Real-Time Daily, Philip Rosenstein - Thursday, August 18, 2016
VideoAmp, the cross-screen video-optimization platform, has launched an Advanced Television platform (AT ...
- Oracle Launches Audience Data Marketplace
Email Marketing Daily, Jess Nelson - Tuesday, August 16, 2016
Oracle announced the launch of a new B2B data marketplace on Frid ...
- Amobee Launches Triggers To Target Consumers With Offline, Online Data
Real-Time Daily, Philip Rosenstein - Tuesday, August 16, 2016
Marketing technology company Amobee announced on Tuesday the release of Amobee Trigger ...
- Oracle Launches B2B Data Market, Enables Business Audience Targeting Programmatically
Real-Time Daily, Tobi Elkin - Friday, August 12, 2016
Oracle Data Cloud on Friday launched a business-to-business (B2B) audience data marketpla ...
- Olympic Games Provide Global Platform For New Ad Initiatives
Real-Time Daily, Philip Rosenstein - Friday, August 12, 2016
With millions across the world tuning into the Olympic games on vario ...