- Kelley Blue Book Ads To Use Google-Like Model
Marketing Daily, Karl Greenberg - Friday, July 31, 2009
Sellers pay only for buyers who show interest either through online channe ...
- Taking Burgerville To The Streets
Marketing Daily, Karlene Lukovitz - Friday, July 31, 2009
President/CEO Jeff Harvey describes the vehicle as "a great new way ...
- Cash For Clunkers: Dealers Take The Bad With The Good
Around the Net In Brand Marketing, Thom Forbes - Friday, July 31, 2009
The $950 million federal "Cash for Clunkers" program that officially launched Mond ...
- Suzuki To Launch Sport Sedan
Marketing Daily, - Thursday, July 30, 2009
American Suzuki will launch its first sport sedan in the U.S. mark ...
- Ford Buffs Taurus Image As '10 Model Launches
Marketing Daily, Karl Greenberg - Thursday, July 30, 2009
The media plan includes Ford's highest-ever percentage of digital, experiential and lifesty ...
- Autobytel Opens Doors With Data
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
Autobytel is developing advertising and marketing programs that will give automakers li ...
- GM's Lutz Says Shops Need To 'Move The Needle'
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 30, 2009
As hard as his recent comments about some of General Motors' advertisi ...
- Study Finds U.S. Market For Cars From India, China
Marketing Daily, Karl Greenberg - Tuesday, July 28, 2009
Would-be owners tend to be young, well-educated, and affluent for their ag ...
- Honda Goes To The Track
Marketing Daily, - Monday, July 27, 2009
Honda Performance Development, Inc. (HPD), the authorized Honda and Acura auto raci ...
- Harley-Davidson To Launch 9 New Bikes
Marketing Daily, - Monday, July 27, 2009
Harley-Davidson will launch nine new motorcycle models for next year. The Milwaukee-bas ...
- Toyota Jumps Aboard 'Cash For Clunkers' Train
Marketing Daily, Karl Greenberg - Monday, July 27, 2009
The spots show a clunker being crushed in reference to a ten ...
- 'Clunkers' Looks To Be Boosted For July Sales
Marketing Daily, Karl Greenberg - Monday, July 27, 2009
"We think we will have an increase over June, and that SA ...
- Nissan, SI Celebrate Heisman's 75th Birthday
MediaDailyNews, Erik Sass - Monday, July 27, 2009
Nissan is teaming up with Sports Illustrated to target college football fa ...
- Lutz Basks As Agencies Sweat Out Blistering Critique Of Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, July 27, 2009
Before jetting off on vacation in the Caribbean earlier this month, Gener ...
- Ford Backs Business-School Reality Show
Marketing Daily, - Sunday, July 26, 2009
TV One has partnered with the Ford Motor Company to present ...
- Custom Pub Added To Nissan-Backed Heisman Tour
Marketing Daily, Karl Greenberg - Sunday, July 26, 2009
Nissan will be the exclusive sponsor of the custom publication, which includ ...
- Harley-Davidson To Pitch Women At Sturgis
Marketing Daily, - Thursday, July 23, 2009
Harley-Davidson, which has been marketing to women over the past couple ...
- Chrysler Matches Washington With New Cash Offer
Marketing Daily, Karl Greenberg - Thursday, July 23, 2009
The effort is being supported by a national TV, print, radio a ...
- Ford Beats Expectations With $2.3B Quarterly Profit
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 23, 2009
Ford says it earned a profit of $2.3 billion during the thr ...
- VW Chairman Piech Gets Upper Hand; Porsche CEO Ousted
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 23, 2009
...
- Edmunds.com Sees A Queue Of Potential Buyers
Marketing Daily, Karl Greenberg - Wednesday, July 22, 2009
"We have seen more numbers of consumers ready to pull the trigg ...
- J.D. Power Says Hyundai Genesis Was A Moon Shot
Marketing Daily, Karl Greenberg - Wednesday, July 22, 2009
The firm's inaugural Vehicle Launch Index, which quantified how well new a ...
- Marketing Lessons From The Weinermobile
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 22, 2009
Rob Strasberg, vice chairman and chief creative officer of Doner, derives fi ...
- Steve Janisse Takes On Porsche Media Unit
Marketing Daily, - Tuesday, July 21, 2009
Porsche Cars North America has tapped Steve Janisse to manage media relation ...
- Toyota's New N.A. Chief Admits Automaker Lost Its Way
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 21, 2009
Blaming complacency and arrogance, Yoshimi Inaba, the new chief of Toyota's Nor ...
- GM Hoping Buick LaCrosse Attracts Younger Customers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 21, 2009
The 2010 Buick LaCrosse, targeted at late boomers aged 46-55, will ...
- Hyundai Kia Reviews $300 Mil Overseas Media Biz
Around the Net In Media, Joan Voight - Monday, July 20, 2009
Korean carmaker Hyundai Kia has launched a multi-market review of its med ...
- Top 10 Greenest U.S. Brands
Marketing Daily, - Monday, July 20, 2009
1. Green Works (Clorox) 2. Burt's Bees 3. Tom's of Maine ...
- Honda Sponsors Sundance On YouTube
Marketing Daily, - Monday, July 20, 2009
American Honda is supporting the Sundance Institute with a YouTube program wi ...
- Infiniti Takes New Road For Summer Sales Event
Marketing Daily, Karl Greenberg - Monday, July 20, 2009
"We were trying to figure out how to link a branded messa ...