- Volkswagen, TLC Takee Road Trip
MediaDailyNews, Karl Greenberg - Wednesday, August 18, 2010
Volkswagen of America is touting its Routan minivan via a partnership wi ...
- Zipcar Launches Social Media Campaign
Marketing Daily, - Tuesday, August 17, 2010
The effort is to get people to give up their wheels f ...
- Scion To Young Drivers: 'Enter The Machine'
Marketing Daily, Karl Greenberg - Tuesday, August 17, 2010
The campaign includes a search engine keyword buy for the term "t ...
- KBB Study: Hyundai Enters Top 5, Ford Is No. 1
Marketing Daily, Karl Greenberg - Tuesday, August 17, 2010
"The latest Kelley Blue Book Market Intelligence findings show how the de ...
- Zipcar Launches Second Low-Car Diet
MediaDailyNews, - Tuesday, August 17, 2010
Zipcar Inc. has launched a social media campaign called Low-Car Diet. T ...
- Detroit Automakers Are Gaining More Respect For Quality
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 17, 2010
...
- Quick, What's The Fastest-Growing Car Brand in America?
Around the Net In Brand Marketing, Thom Forbes - Monday, August 16, 2010
Would you believe Buick? Rich Thomaselli reports that Buick's new design a ...
- Amid Good Economic News, GM's CEO Steps Aside
Marketing Daily, Sarah Mahoney - Thursday, August 12, 2010
"It was my public duty to help return this company to greatnes ...
- GM Posts $1.3-Billion Net Income For Second Quarter
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 12, 2010
...
- Ford Says It's Working Hard To Close Perception Gap
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
Jamie LaReau blogs that Ford isn't finding it inexpensive to dispel American ...
- Garcia To McCann Midwest Prez, Neel To EVP
MediaDailyNews, - Tuesday, August 10, 2010
Joe Garcia is joining McCann Midwest as president. Garry Neel, who previous ...
- Ewanick Dishes On Campbell's 'Max And Al'
Marketing Daily, Karl Greenberg - Monday, August 9, 2010
In this third and final segment, Joel Ewanick, VP of marketing ...
- Ford Launches Corporate African-American Effort
Marketing Daily, Karl Greenberg - Friday, August 6, 2010
"This campaign is about highlighting our strengths as it relates to o ...
- Ewanick: New Buick, All-New Web Sites For 4 Brands
Marketing Daily, Karl Greenberg - Friday, August 6, 2010
In this second installment based on a chat with Marketing Daily, Jo ...
- Walsh: Ed Whitacre May Be The Right Guy To Resuscitate GM
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
...
- It's About The Four Brands, And GM Ain't One Of 'Em
Marketing Daily, Karl Greenberg - Thursday, August 5, 2010
"Chevy has a soul other brands can only dream of having," sa ...
- Chevrolet Readies The 'Matchbox' Cars
Marketing Daily, Karl Greenberg - Thursday, August 5, 2010
General Motors' fate rests on Chevrolet like a pallet of hay ...
- General Motors Is Revamping Dealerships
Marketing Daily, - Thursday, August 5, 2010
The company also reported that more than 300 dealerships have done ...
- Hyundai Keeps It Pedal To The Metal
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 5, 2010
Tom Walsh says we should remember how Wal-Mart blew by Kmart ...
- Allstate, Jonas Bros. To Teens: 'X The TXT'
Marketing Daily, Tanya Gazdik - Wednesday, August 4, 2010
During the game, fans can join the Jonas Brothers in pledging n ...
- Toyota Reputation Ascending From Abyss
Marketing Daily, Karl Greenberg - Wednesday, August 4, 2010
Ted Marzilli, managing director of the YouGov global BrandIndex unit, says Toyo ...
- Study: Race On Sunday, Sell On Monday
Marketing Daily, Karl Greenberg - Wednesday, August 4, 2010
A new study from Rochester, Mich.-based Foresight Research, "2010: Automotive Marketing Retu ...
- Shell Talks Nitrogen With Auto Buff Books
Marketing Daily, Karl Greenberg - Tuesday, August 3, 2010
The deal includes a proviso that all vehicle testing and evaluations ...
- General Motors Posts Strong July
Marketing Daily, - Tuesday, August 3, 2010
Chevrolet, Buick, GMC and Cadillac increased sales by 25% combined to 199,4 ...
- Should BP Resurrect Its Amoco Brand?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 3, 2010
A growing number of BP station owners would like to bring ba ...
- Would-Be Chevy Volt Buyers May Pay Premium; GM Objects
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 3, 2010
...
- Edmunds: Strong Month, But Won't Save The Year
Marketing Daily, Karl Greenberg - Monday, August 2, 2010
Finally, the summer auto sales jolt may show up in July, wi ...
- Kia Contest Is Casting Call For 'Lifecasters'
Marketing Daily, Karl Greenberg - Monday, August 2, 2010
Yes, it's an unstable ride since it relies on the ephemeral "anythi ...
- Chinese Firm Purchases Volvo For $1.8 Billion
Marketing Daily, - Monday, August 2, 2010
Ford says it will continue -- for the time being -- ...
- Marketing Electric Cars Is All About Easing Range Anxiety
Around the Net In Brand Marketing, Thom Forbes - Monday, August 2, 2010
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