- Volvo Sponsors MLB.com's Bat 11
Online Media Daily, Mark Walsh - Thursday, March 31, 2011
Baseball's Opening Day annually brings the rollout of the latest version ...
- Toyota Down For At Least Another Month
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Toyota's Miyagi assembly plant that makes the Yaris small car will ...
- MLB Games Free on Mobile Apps, Courtesy Of Volvo
Around the Net In Media, Phyllis Fine - Thursday, March 31, 2011
Free. It's not a word you hear every day. For the mon ...
- Ford Could Outsell GM, But Japan Is Big If
Marketing Daily, Karl Greenberg - Wednesday, March 30, 2011
Edmunds.com is predicting a 1.24 million unit month, a 16.5% increase fr ...
- Ceres Backs Proposed MPG Standards
Marketing Daily, Karl Greenberg - Wednesday, March 30, 2011
New Corporate Average Fuel Economy (CAFE) and greenhouse gas (GHG) rules m ...
- Chevrolet Teases Malibu On Facebook
Marketing Daily, - Thursday, March 31, 2011
Chevrolet's most important vehicle when it comes to building share in t ...
- General Motors Makes Hall Of Fame
Marketing Daily - Breaking News, Karl Greenberg - Wednesday, March 30, 2011
The American Advertising Federation is inducting General Motors into the Advertising Ha ...
- General Motors Makes Hall Of Fame
MediaDailyNews, - Wednesday, March 30, 2011
The American Advertising Federation is inducting General Motors into the Advertising Ha ...
- Infiniti Luxury Sales Heading South, Literally
Marketing Daily, Karl Greenberg - Tuesday, March 29, 2011
Nissan Motor's Infiniti luxury brand is heading way south. The company wi ...
- Cadillac Presenting Sponsor Of Vail Film Festival
Marketing Daily, - Tuesday, March 29, 2011
Forget Sundance -- General Motors' Cadillac division is holding forth on t ...
- SapientNitro Is AOR For Skoda Auto Russia
MediaDailyNews, - Tuesday, March 29, 2011
SapientNitro has been named agency of record for Škoda Auto Russia, pa ...
- Toyota Rationing Spare Parts
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
As Japan's power crisis continues, spare parts shortages have begun having ...
- Mercedes Joins List Of Brands Leveraging PGA Tour
Marketing Daily, Karl Greenberg - Monday, March 28, 2011
Mercedes-Benz is tying in with the PGA this year to teach gol ...
- Ford Sync In For Fight With Similar Products: Edmunds
Marketing Daily, Karl Greenberg - Monday, March 28, 2011
Ford launched Sync -- its telematics joint venture with Microsoft -- fo ...
- Telemundo Sponsors Entry In Indycar Series
MediaDailyNews, David Goetzl - Monday, March 28, 2011
Telemundo believes it has a new way to drive ratings. The broadcast ...
- Japan Production Parts Situation Gets Dire
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 28, 2011
Japan's auto industry is hobbled by a paucity of parts of eve ...
- Q&A: J.D. Powers' O'Neill On 'Listening' Tools
Marketing Daily, Karl Greenberg - Friday, March 25, 2011
The firm is, like everyone else, figuring out how to use soci ...
- BMW 'I Ventures' Finds Partner, Seeks N.Y. Apartment
Marketing Daily, - Friday, March 25, 2011
There's a new venture capital firm in town. BMW's BMW i Venture ...
- Mercedes-Benz To Open Driving School For Teens
Marketing Daily, - Friday, March 25, 2011
The Mercedes-Benz Driving Academy, as it will be called, is a "research-bas ...
- Is Brand Journalism A Lie? Chrysler Twitter Episode Answers
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 25, 2011
Bob Garfield examines the oxymoron of brand journalism, which in this ca ...
- Brands Line Up For Indy 500 Centennial
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are amo ...
- Porsche: Taking The Kids To Soccer? Lose The Minivan
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Americans who dream about having a Porsche in their garage don't ha ...
- Ill. Considers Tollway Truck Ads
Marketing Daily, - Friday, March 25, 2011
The revenue from the ads will be used to defray the ...
- Agencies: Japanese Disaster Impacting Auto, Electronics Spending
MediaDailyNews, Joe Mandese - Friday, March 25, 2011
It may seem as small consequence compared to the human tragedies th ...
- Powersports Industry Groups Donate To Japan Efforts
Marketing Daily, - Wednesday, March 23, 2011
Three powersports industry associations have joined to provide financial assistance to t ...
- Toyota And Honda Extend Closures
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 23, 2011
Both Toyota Motor Corp. and Honda Motor Co. have extended their producti ...
- New Ford Focus Spokesperson: Puppet Named Doug
Marketing Daily, Karl Greenberg - Tuesday, March 22, 2011
During the streamed news conference, Doug misbehaves, suggests that he's only doi ...
- Acxiom Urges Industry To Study Media Options
Marketing Daily, Karl Greenberg - Monday, March 21, 2011
Spending more marketing dollars per vehicle than ever and facing an ever-mo ...
- Tony Cervone To Head VW Group Comms
Marketing Daily, - Monday, March 21, 2011
Tony Cervone is taking off his wings and heading back to four-wheel ...
- Kelley Blue Book: Hold Off On That Hybrid
Marketing Daily, - Monday, March 21, 2011
Kelley Blue Book says consumers should hold off buying a new vehic ...