- Leno, Seinfeld Want Acura's NSX
Marketing Daily, Karl Greenberg - Tuesday, January 31, 2012
The Super Bowl campaign includes a pre-game release of a 1-minute 50-seco ...
- Chrysler Has Big Surprise On Tap
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 31, 2012
Who'd have thought Chrysler could report these kinds of numbers? On Wednesda ...
- Dealers Happiest With Lexus, Subaru and Hyundai
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 31, 2012
A new study by the National Auto Dealers Association released ahead ...
- NASCAR Takes The (Digital) Wheel
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
NASCAR will assume operational control next year of all of its interactiv ...
- Sonic, CR-V To Shine In Bowl
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
Kelley Blue Book predicts the big auto winners from the Super Bo ...
- Honda's "Leap List" Works When Scaled Down
Video Critique, Larry Dobrow - Tuesday, January 31, 2012
My current fave TV commercials hawk Honda's newly redesigned and rejiggered CR- ...
- Plot Twist In Beetle Story
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 30, 2012
A Jewish engineer and journalist, whose designs and published work in t ...
- Hyundai To Entertain In Super Bowl
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
A 60-second spot in the ad pod shoe-horned right before kickoff, t ...
- J.D. Power: What Drives Auto Avoidance
Marketing Daily, Karl Greenberg - Friday, January 27, 2012
"For some brands, namely those that have created marked improvements in the ...
- Nissan Sponsors Trek Team
Marketing Daily, Karl Greenberg - Friday, January 27, 2012
Nissan North America has inked a deal with Leopard SA and C ...
- Ford, No Naps At The Wheel
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 27, 2012
Forbes columnist Joann Muller offers a tonic for somnolence in this pie ...
- But We Can Put This To Bed
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 27, 2012
In his column, Bryan Laviolette reviews the whole Chevy Volt faux proble ...
- Why Edward Cullen Drives A Volvo
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 27, 2012
Here's Audi's spot for the Super Bowl, which is actually very funn ...
- GM: Chevy, Caddy Drive To Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
The mileage it gets from the game-day juggernaut comprising ads before t ...
- TRA Auto Ratings Enhance TV Targets
MediaDailyNews, Wayne Friedman - Thursday, January 26, 2012
TRA Inc, the marketing analytics company that merges media and consumer purchasi ...
- Kia Stuff Of Dreams
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
Jim Henry pulls no punches in his critique of "the silly seas ...
- General Motors Goes On Volt Offensive
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
It's about damn time. Chevrolet is finally firing back at the pinhea ...
- Acura Lights Up Sundance
Marketing Daily, Karl Greenberg - Wednesday, January 25, 2012
Susie Rossick, brand manager of Acura National Advertising, tells Marketing Daily th ...
- Suzuki Goes Regional For Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
This year, the automaker is doubling down, putting a much more elabora ...
- Auto Market Looks Good For January
Marketing Daily, Karl Greenberg - Wednesday, January 25, 2012
J.D. Power and Associates sees sales for January coming in at 681,0 ...
- Audi Sponsors Oscar Party Night
Marketing Daily, Karl Greenberg - Wednesday, January 25, 2012
Audi is presenting sponsor of the Oscar Party night held at t ...
- The Real Volt Fire Was Politics
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 25, 2012
General Motors chairman and CEO Dan Akerson will defend the company's Chevrol ...
- NHTSA, At Least, Closes The Book
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 25, 2012
The National Highway Trafic Safety Administration, meanwhile, has closed the book ...
- Harley-Davidson Back in Black
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 25, 2012
Harley-Davidson Inc. reported a better-than-expected fourth-quarter profit on a 12% rise ...
- GM Awards Global Media To Carat
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
General Motors has given its global media operations account to Carat, ...
- Ford, NASCAR Go Back To Roots
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
Ford is the first automaker to unveil its 2013 model NASCAR ra ...
- Carat To Steer $3B GM Media, Digital: Global Savvy Was KeyTo Win
MediaDailyNews, Steve McClellan - Tuesday, January 24, 2012
General Motors has awarded its global media operations account to Carat, pa ...
- Detroit Auto Show A Big Hit
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 24, 2012
More than 770,900 people attended the North American International Auto Show ...
- Lexus Super Bowl Ad: Big Changes
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLV ...
- Chevy Super Bowl: Social And Global
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Chevrolet's humorous ad featuring a yellow Camaro is part of a ra ...