- Inconspicuous, But Influential
Research Brief, Jack Loechner - Friday, December 26, 2008
According to a new survey from Mediamark Research & Intelligence, 11.5% ...
- The Digital Future Through The Looking Glass
Research Brief, Jack Loechner - Thursday, December 25, 2008
The 2008 Digital Future Project, conducted by the Center for the Digit ...
- From Static To Dynamic Behavioral
Data and Targeting Insider, Phil Leggiere - Wednesday, December 24, 2008
Though we're often creatures of habit, we know human behavior is abo ...
- Media 100 - No. 88 Howard Gardner: A Satisfied Mind
Media Magazine, Liz Tascio - Tuesday, December 2, 2008
Ever meet a cognition rock star? Well, you're about to. This ...
- Campaigning To The Base
Data and Targeting Insider, Steve Smith - Friday, December 19, 2008
As times get harder for marketers everywhere, business for predictive analytics compa ...
- Misunderstanding The Privacy Debate?
Feedback Loop, - Friday, December 19, 2008
Sadly, [in this interview Matthew] Wise appears to fundamentally misunderstand the ve ...
- More Upheaval At Phorm
PolicyBlog, Wendy Davis - Thursday, December 18, 2008
On the heels of the departure of its four U.S. board member ...
- Knowing Where The Consumer Is
Data and Targeting Insider, Phil Leggiere - Wednesday, December 17, 2008
In the user-centric and thus behaviorally driven world of contemporary marketing, t ...
- Privacy Proponents Prompt President-Elect To Police
Online Media Daily, Wendy Davis - Wednesday, December 17, 2008
Privacy advocates met Tuesday with members of President-elect Barack Obama's Federal Tra ...
- NAI Overhauls Privacy Principles For Online BT Ads
Online Media Daily, Wendy Davis - Tuesday, December 16, 2008
In the first major overhaul of its guidelines in eight years, t ...
- BT Group Plans Rollout Of Phorm's Webwise Platform
Online Media Daily, Wendy Davis - Tuesday, December 16, 2008
The U.K. Internet service provider BT Group said Monday it has complet ...
- Privacy: On Doing No Harm
Data and Targeting Insider, Steve Smith - Friday, December 12, 2008
The launch of the AT&T-backed Future of Privacy Forum last month spark ...
- Bigger Role For BT In Recession
Data and Targeting Insider, Phil Leggiere - Wednesday, December 10, 2008
During the past several years, as marketers jumped headlong into the onli ...
- Show Them You Are Listening
Data and Targeting Insider, Steve Smith - Friday, December 5, 2008
Profile scraping and usage tracking is one technologically advanced way to levera ...
- Targeting Loyalty Incentives
Data and Targeting Insider, Phil Leggiere - Wednesday, December 3, 2008
Marketers have long understood that part of their job of motivating custome ...
- Phorm Replaces Four Board Members
Online Media Daily, Wendy Davis - Tuesday, December 2, 2008
In a shakeup for controversial behavioral targeting company Phorm, four board membe ...
- Delete Cookies, Says New Privacy Forum
PolicyBlog, Wendy Davis - Monday, December 1, 2008
The AT&T-backed think tank Future of Privacy Forum has launched its fir ...
- The Future Of The Future of Privacy Forum
Data and Targeting Insider, Steve Smith - Friday, November 28, 2008
Formed last week in Washington, D.C, the Future of Privacy Forum ...
- Targeting B-to-B Behavior
Data and Targeting Insider, Phil Leggiere - Wednesday, November 26, 2008
For consumer-directed marketers, the challenge of leveraging behavioral data is to discer ...
- The Value Of Privacy? Make An Offer
Data and Targeting Insider, Steve Smith - Friday, November 21, 2008
How much is my browsing history worth to me, anyway? Funny y ...
- Trading Privacy For Value
Feedback Loop, - Friday, November 21, 2008
This is a great way to look at the issue -- direct ...
- BT Self-Regulatory Group Exec Gives Notice
Online Media Daily, Wendy Davis - Friday, November 21, 2008
J. Trevor Hughes, executive director of the Network Advertising Initiative, a self-regulato ...
- Behavioral Targeting In Context
Data and Targeting Insider, Phil Leggiere - Wednesday, November 19, 2008
One of the major achievements of behavioral marketing has been to all ...
- Hear No Evil: ISP Deletes Consumer Complaints In Forums
PolicyBlog, Wendy Davis - Wednesday, November 19, 2008
In a comically inept move, U.K. Internet service provider BT Group h ...
- AT&T Backs Privacy Group Led By Former AOL Exec
Online Media Daily, Wendy Davis - Sunday, November 16, 2008
Internet service provider AT&T is backing a new privacy think tank, t ...
- Let Your Algorithms Do the Shopping
Data and Targeting Insider, Steve Smith - Friday, November 14, 2008
While much of behavioral targeting involves profiling usage patterns and content typ ...
- BT Backlash Phorming
PolicyBlog, Wendy Davis - Thursday, November 13, 2008
Behavioral targeting company Phorm seems to be suffering from a privacy-related backla ...
- Targeting Via Set-Top
Data and Targeting Insider, Phil Leggiere - Wednesday, November 12, 2008
Most speculation about the potential of enhanced targeting and personalization of vid ...
- 'Landmark' NebuAd Case Could Decide Future Of BT
Online Media Daily, Wendy Davis - Wednesday, November 12, 2008
Lawmakers and regulators are currently considering behavioral targeting and whether to ena ...
- Burst Launches Auto Intenders Network
Online Media Daily, Gavin O'Malley - Tuesday, November 11, 2008
Targeting national auto marketers and dealers, Burst Media is launching a behavior ...