- Aiming For The Living Room
Data and Targeting Insider, Steve Smith - Friday, August 29, 2008
As we discovered last week, addressable TV technologies already deliver targeted vid ...
- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- Targeting Social Networks: Community Rules
Data and Targeting Insider, Phil Leggiere - Wednesday, August 27, 2008
The prospect of tapping the rich psychographic and behavioral profiles being generat ...
- Microsoft's Privacy Features Can't Outwit ISP-Based Tracking
PolicyBlog, Wendy Davis - Wednesday, August 27, 2008
Privacy advocates and lawmakers have increasingly turned their attention to behavioral targeti ...
- The Next Target: Addressable TV
Data and Targeting Insider, Steve Smith - Friday, August 22, 2008
As cable, telco, and satellite providers all start migrating TV delivery ...
- I Want It My Way
Research Brief, Jack Loechner - Friday, August 22, 2008
A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI) sho ...
- The Ad Changes With the Shopper In Front of It
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 21, 2008
...
- Time To Expand The Behavioral Lexicon
Data and Targeting Insider, Phil Leggiere - Wednesday, August 20, 2008
The underlying premise -- as much philosophical as technological -- of behavioral ...
- Network Gut Check
Data and Targeting Insider, Steve Smith - Friday, August 15, 2008
Just when we thought (hoped) that the "pork bellies" controversy over commoditiz ...
- AT&T Vs. Google On BT Battleground
PolicyBlog, Wendy Davis - Thursday, August 14, 2008
AT&T and Google have been battling each for years on net neutrali ...
- BT: Addressing The Backlash
Data and Targeting Insider, Phil Leggiere - Wednesday, August 13, 2008
With growth typically comes growing pains -- of which behavioral targeting h ...
- U.S., U.K. ISPs Share BT Privacy Snafus
PolicyBlog, Wendy Davis - Wednesday, August 13, 2008
The Washington Post Co.'s Cable One might have been the first U. ...
- Cable One's Privacy Gaffe
PolicyBlog, Wendy Davis - Tuesday, August 12, 2008
When privacy advocates first said that ISPs might be violating federal wiret ...
- Profiling The Biggest Buy
Data and Targeting Insider, Steve Smith - Friday, August 8, 2008
If marketers know what a home is worth and whether owners pl ...
- Consumers Slam Brakes on Discretionary Spending
Research Brief, Jack Loechner - Sunday, August 3, 2008
Increasingly feeling the pain at the pump, more U.S. consumers are taki ...
- NebuAd Sheds Staff
Online Media Daily, - Thursday, August 7, 2008
Behavioral targeting company NebuAd has "made temporary adjustments" in staff, a spokeswom ...
- NebuAd Faces Economic Squeeze
PolicyBlog, Wendy Davis - Thursday, August 7, 2008
Even without enacting any new privacy laws, Congress has clearly put ...
- Targeting Click-To-Call
Data and Targeting Insider, Phil Leggiere - Wednesday, August 6, 2008
Click-to-call has long been touted for its promise of bringing together t ...
- ValueClick Sues Tacoda Over Behavioral Targeting Patents
Online Media Daily, Wendy Davis - Tuesday, August 5, 2008
Online ad network ValueClick has sued Time Warner's Tacoda for allegedly infringi ...
- Congress Continues To Probe Online Ad Targeting
Online Media Daily, Wendy Davis - Monday, August 4, 2008
Expanding their examination of online ad targeting and privacy, lawmakers Friday request ...
- Dialing Up Adaptable Content
Data and Targeting Insider, Steve Smith - Friday, August 1, 2008
Nowhere is the need greater for automated, behaviorally targeted content than t ...
- Former Clinton Admin. Exec. Represents Phorm On Hill
Online Media Daily, Wendy Davis - Friday, August 1, 2008
Faced with increasing Congressional pressure, behavioral targeting start-ups NebuAd and Phorm a ...
- Behavioral Focus: Hanging On the Telephone
OMMA Magazine, David Honig - Thursday, August 21, 2008
As recently as five years ago, the basic Internet monetization model w ...