'You Can't B.S. People'
When Del Monte's s Doug Chavez wanted to know how an ad ...IAB: Privacy Debate Moves Beyond Cookies
Preparing for MediaPost's OMMA Behavioral on Thursday, I caught up via phone ...The J-Files: Jewdar Theories
Everyone seems to have a theory on Jewdar. Last week, I chronicled ...If You Can't Beat 'Em, Scare 'Em
In a blog on Jack Myers' Media Village Web site, Jaffer Ali, ...OMMA Behavioral: And Away We Go
My bags are packed for the series of MediaPost West Coast shows ...Targeting Consumers Anywhere They Consume Media
AudienceScience and Hulu inked a deal last week that could eventually move ...Virtually Real Behaviors
Cracking the social media monetization code has become one of the main ...Behavioral Targeting Creates Filter And Purge Technology Gap
The lack of technology that sorts and stores the mounds of data ...Yahoo Develops Mobile Opt Out
Yahoo Tuesday announced that has developed a feature that will allow users ...Learning A Sense Of Place
In recent OMMA Behavioral shows we have had great success in singling ...Critics Slam New BT Guidelines
The ad industry's new behavioral targeting guidelines seem to be receiving a ...Advertisers Worry About Privacy Bill
Advertising and media executives are worried about the threat of an online ...What Do BT And Copyright Infringement Have In Common?
By now you have likely heard that U.K. British Telecom Group has ...People Go Online to Access... People
One of the first big shockers in Ruder Finn's new survey and ...Tool Aims For Easy Data Integration And Targeting For Email Campaigns
Having quick and easy access to data has always been a barrier ...Behavioral Targeting Company Phorm Hits Stumbling Block
In a rebuff to behavioral targeting company Phorm, the U.K. Internet service ...Find Me Again: A Blizzard Of Retargeting
More budgets are being allocated to behavioral retargeting rather than ad networks ...Need To Know: How Fewer Links Generate More Revenue
As Kontera, a PPC in-text ad delivery leader, refines its semantic delivery ...Engines of Change
Don't call it a "search engine." It's a "knowledge" engine or "decision" ...