- IAB Prepares Behavioural Advertising Campaign
Around the Net In OMD Europe, Nina Lentini - Sunday, February 26, 2012
Ahead of the ePrivacy Directive due out in May, the IAB ...
- Working With Consumers to Build Better Services From Their Data
Data and Targeting Insider, Steve Smith - Friday, February 24, 2012
"Big data" was the dominant trope throughout this week's OMMA Data &am ...
- Food Network Bakes Behavioral Into Email
MediaDailyNews, Gavin O'Malley - Wednesday, February 22, 2012
How is the Food Network making the best use of behavioral targetin ...
- DAA To Require Members To Honor Do-Not-Track Headers
Online Media Daily, Wendy Davis - Thursday, February 23, 2012
The ad industry's self-regulatory group Digital Advertising Alliance now supports the id ...
- Do-Not-Track Advances, But Debate About Meaning Of 'Tracking' Continues
PolicyBlog, Wendy Davis - Thursday, February 23, 2012
This week, after years of debate, the ad industry has agreed ...
- Lotame Sets Up G.O.A.L
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 22, 2012
Lotame plans to announce Wednesday the launch of a platform that optimiz ...
- proposed privacy measures aren't sufficient, experts say
Raw, Erik Sass - Wednesday, February 22, 2012
The industry's porposals for self-regulation of data collection, including letting consumers o ...
- You're involved in self-regulation whether you like it or not
Raw, Erik Sass - Wednesday, February 22, 2012
The purview of the Online Interest-Based Advertising Accountability Program & Mobile Marketing Initiative ...
- consumers don't know enough about behavioral capabilities
Raw, Erik Sass - Wednesday, February 22, 2012
"Target marketing is part of our lives, and you're not going ...
- young people don't know more about privacy than their adults
Raw, Erik Sass - Wednesday, February 22, 2012
18-24-year-olds aren't much savvier than their parents when it comes to understandi ...
- mobile privacy lags behind
Raw, Erik Sass - Wednesday, February 22, 2012
Christopher N. Olsen, Assistant Director, Division of Privacy and Identity Protection, Feder ...
- when behavioral targeting comes to TV
Raw, Erik Sass - Wednesday, February 22, 2012
Looking to the future, Joseph Turow of UPenn's Annenberg school warns th ...
- The NAI Has Behavioralists Backs
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
Watch out, Madison Avenue -- Policy makers in Washington are watching y ...
- FTC: Transparency Isn't Enough
Show Daily, Mark Walsh - Wednesday, February 22, 2012
Asked about what level of micro-targeting online—even linking profiles to voting records— ...
- Are Privacy Policies Deceptive?
Show Daily, Mark Walsh - Wednesday, February 22, 2012
Are privacy policies that begin by telling you how much they ca ...
- Attribution Easier In Social Media
Show Daily, Mark Walsh - Wednesday, February 22, 2012
Attribution of marketing spend has been a perennial problem online. Jen v ...
- Food Network Bakes Behavioral Into Email
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
How is the Food Network making the best use of behavioral targetin ...
- The Mystery Of Mobile Targeting
Data and Targeting Insider, Laurie Sullivan - Friday, February 17, 2012
Mobile applications are a mystery to some. Even developers and experienced programme ...
- NAI To Update Code and Site, Broaden The Discussion in 2012
Data and Targeting Insider, Steve Smith - Wednesday, February 15, 2012
The former chief privacy officer of the FTC is only three mont ...
- NAI: Behavioral Targeting Opt-Outs Nearly Double In 2011
PolicyBlog, Wendy Davis - Tuesday, February 14, 2012
More than 8 million Web users visited the site operated by priva ...
- Google Offering Cash For Consumer Insights
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 8, 2012
In the interest of better behavioral data, Google plans to pay consume ...
- Targeting Musical Taste: Rihanna Fans Are Looking To Take A Cruise
Data and Targeting Insider, Steve Smith - Friday, February 3, 2012
I always knew I was a tech geek; I didn't need ...
- eXelate Moves To Support CPGs With ZIP+4 Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 1, 2012
Capturing product and category-level offline purchase data and tying it into onli ...