Tag results for "brand marketing" for December 2011
- Kids, Comedy Delivers For Advertisers, BrandsIt looks like the cuteness factor -- of kids -- worked we ...
- IAB's Rothenberg: Digital, Brand Ads Breakthrough In 2012The rise in popularity of tablets will bring back a focus ...
- Digitas' Bitterman On Owned, Earned And Hype -- And Why Google+ Has Been A NegativeInvestment in owned and earned channels is stronger.. Hype is driving pa ...
- Brands Challenged To Create Persona To Keep CustomersJust as marketers decide to push more of their budget from direct-respon ...
- Online Advertisers Drowning In DataVizu released a study Wednesday supporting the need for more collaboration througho ...
- Hasbro Plays Product Placement GameToy marketer Hasbro may have had more success with product placement ...
- Facebook Adding Sponsored Stories To News FeedFacebook will begin inserting its Sponsored Story ads directly into users' ne ...
- Faulty Metrics Damage Brands, Ad CampaignsToo many brands, agencies and technology providers have become starry-eyed from t ...
- CouponNetwork Pairs Coupons With VideoWith digital coupons growing in popularity, marketers are looking for ways ...
- Social Media "Likes" Means Give Me An ExclusiveAccording to a new study by The CMO Council, in partnership wi ...
- Video Ads, Brand Sales Enhanced By Visual Special EffectsEver wondered whether visual special effects (VFX) were only good for gussyi ...
- BrightEdge Moves Into Cloud Data Security Search marketing platform company BrightEdge has taken steps to secure client da ...
- Bounty's YouTube Channel is A Bounty of Video GoodnessMore than I do friends, family members, celebrities or random wags capab ...
- Aloft Hotels Debuts Holographic ConciergeAloft Hotel is stepping up the level of customer service provided ...
- TLDs: Top-Line Disaster, or Potential Marketing Breakthrough?In that context, the change in Top-Level Domains proposed by ICANN c ...
- Twitter Makes Site Brand-FriendlyTwitter has revamped its site to make the microblogging service easier ...
- Low-Market Beers Positioned As Highbrow BeveragesAs lapsed adolescents with light wallets and what I now realize we ...
- Social Media ROI Remains a High Priority for MarketersComing to grips with the return-on-investment from social media marketing is ...
- Canoe Gives FYI On RFI, Claims It Is A Brand BuilderSeeking to persuade more networks to sign up for its request-for-information produc ...
- MotiveQuest Unveils Fathom Analytics for FacebookThere are any number of ways to game social media, but a ...
