- Kids, Comedy Delivers For Advertisers, Brands
MediaDailyNews, Steve McClellan - Thursday, December 29, 2011
It looks like the cuteness factor -- of kids -- worked we ...
- IAB's Rothenberg: Digital, Brand Ads Breakthrough In 2012
Online Media Daily, Laurie Sullivan - Thursday, December 29, 2011
The rise in popularity of tablets will bring back a focus ...
- Digitas' Bitterman On Owned, Earned And Hype -- And Why Google+ Has Been A Negative
Online Media Daily, Mark Walsh - Saturday, December 24, 2011
Investment in owned and earned channels is stronger.. Hype is driving pa ...
- Brands Challenged To Create Persona To Keep Customers
Online Media Daily, Laurie Sullivan - Thursday, December 22, 2011
Just as marketers decide to push more of their budget from direct-respon ...
- Online Advertisers Drowning In Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 21, 2011
Vizu released a study Wednesday supporting the need for more collaboration througho ...
- Hasbro Plays Product Placement Game
MediaDailyNews, David Goetzl - Tuesday, December 20, 2011
Toy marketer Hasbro may have had more success with product placement ...
- Facebook Adding Sponsored Stories To News Feed
Online Media Daily, Mark Walsh - Tuesday, December 20, 2011
Facebook will begin inserting its Sponsored Story ads directly into users' ne ...
- Faulty Metrics Damage Brands, Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, December 20, 2011
Too many brands, agencies and technology providers have become starry-eyed from t ...
- CouponNetwork Pairs Coupons With Video
Online Media Daily, Erik Sass - Tuesday, December 20, 2011
With digital coupons growing in popularity, marketers are looking for ways ...
- Social Media "Likes" Means Give Me An Exclusive
Research Brief, Jack Loechner - Wednesday, December 21, 2011
According to a new study by The CMO Council, in partnership wi ...
- Video Ads, Brand Sales Enhanced By Visual Special Effects
Online Media Daily, Gavin O'Malley - Thursday, December 15, 2011
Ever wondered whether visual special effects (VFX) were only good for gussyi ...
- BrightEdge Moves Into Cloud Data Security
Online Media Daily, Laurie Sullivan - Wednesday, December 14, 2011
Search marketing platform company BrightEdge has taken steps to secure client da ...
- Bounty's YouTube Channel is A Bounty of Video Goodness
Video Critique, Larry Dobrow - Thursday, December 15, 2011
More than I do friends, family members, celebrities or random wags capab ...
- Aloft Hotels Debuts Holographic Concierge
Marketing Daily, Tanya Gazdik - Monday, December 12, 2011
Aloft Hotel is stepping up the level of customer service provided ...
- TLDs: Top-Line Disaster, or Potential Marketing Breakthrough?
Online Media Daily, Jim Rogers - Tuesday, December 13, 2011
In that context, the change in Top-Level Domains proposed by ICANN c ...
- Twitter Makes Site Brand-Friendly
Online Media Daily, Fern Siegel - Thursday, December 8, 2011
Twitter has revamped its site to make the microblogging service easier ...
- Low-Market Beers Positioned As Highbrow Beverages
Video Critique, Larry Dobrow - Thursday, December 8, 2011
As lapsed adolescents with light wallets and what I now realize we ...
- Social Media ROI Remains a High Priority for Marketers
The Social Graf, Erik Sass - Wednesday, December 7, 2011
Coming to grips with the return-on-investment from social media marketing is ...
- Canoe Gives FYI On RFI, Claims It Is A Brand Builder
MediaDailyNews, David Goetzl - Monday, December 5, 2011
Seeking to persuade more networks to sign up for its request-for-information produc ...
- MotiveQuest Unveils Fathom Analytics for Facebook
The Social Graf, Erik Sass - Monday, December 5, 2011
There are any number of ways to game social media, but a ...