- Facebook Launches Timeline For Brands
Online Media Daily, Mark Walsh - Wednesday, February 29, 2012
Facebook on Wednesday rolled out the new Timeline feature for companies wi ...
- Facebook Timeline Welcomes Brands
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 29, 2012
For the first time, Facebook Timeline is now live for some bran ...
- Fifth Third Bank Focuses On Curiosity
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2012
The campaign -- which is the first work from agency Leo Burnet ...
- Clear Channel Crafts New Brand Image
MediaDailyNews, Erik Sass - Friday, February 24, 2012
The nation's largest broadcast radio group is looking to fine-tune its bra ...
- Digitas' Chen: Mobile Is Prime In Post-PC Era
Online Media Daily, Mark Walsh - Friday, February 24, 2012
As head of mobile, Chia Chen consults across the Digitas network ...
- Women Have Strong Perception Of Axe
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
Women have had a better perception of Unilever's Axe brand than m ...
- Snapple Bows Diet Half 'n Half Lemonade Iced Tea
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
Snapple is running a social media sweeps, as well as a n ...
- Kiip Poaches Zynga Ad Exec
Online Media Daily, Mark Walsh - Tuesday, February 21, 2012
Manny Anekal, former head of global brand advertising for Zynga, has join ...
- How Google+ Is Encircling Your Brand
Online Media Daily, Gavin O'Malley - Friday, February 17, 2012
Although no Facebook, Google+ is emerging as a great way for bran ...
- Branded Content with iPad Wings: Q&A With Red Bull Media
Mobile Marketing Daily, Steve Smith - Friday, February 17, 2012
Several years ago, Red Bull formed its own independent content and producti ...
- Digital Maven Bonin Bough Leaving PepsiCo For Kraft
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Bonin Bough, currently global director of digital and social media at PepsiC ...
- So Much More Than An Ad
MediaDailyNews, Mike Bloxham - Wednesday, February 15, 2012
For those that watched the Grammys (hereafter known as the Adelies), it ...
- Brands Must Craft Specific Messages To 'Empowered' Consumers
MediaDailyNews, David Goetzl - Thursday, February 9, 2012
In a new "Rise of the Empowered Consumer" report, WPP's MediaCom advis ...
- Many Marketers Need An Image, Reputation Makeover
MediaDailyNews, Steve McClellan - Tuesday, February 7, 2012
At a time when consumers are demanding more transparency from companies ...
- Brand Websites Create Retail Store Buyers
Research Brief, Jack Loechner - Wednesday, February 8, 2012
According to a new Accenture/comScore/dunnhumbyUSA research study, highlighting the potential for bra ...
- Millward Brown: Driving Brand Loyalty Via Ad Emotions
MediaDailyNews, Steve McClellan - Friday, February 3, 2012
WPP's Millward Brown is adding facial recognition technology to its commercial testi ...
- WPP Opens New 'Store,' Pitches 'Shopper Marketing'
MediaDailyNews, Steve McClellan - Wednesday, February 1, 2012
WPP has launched a new shopper marketing initiative, The Shopper Marketing Stor ...
- Digital Marketers: Approach Content Strategically
Online Media Daily, Adam Davis - Wednesday, February 1, 2012
If you go through the trouble of creating great content, an onli ...