Tag results for "brand marketing"
- The Bold Adventures Of Rivian's Marketing VPWhat is your greatest adventure so far? Denise Cherry, Rivian's VP ...
- Studio Secret Cinema Launches, Experiential Marketing Agency Focuses On AweThe shop will bring immersive principles around performance and events to t ...
- Why More Marketing Dollars Aren't Moving The Needle For UnileverA sharp increase in brand investment hasn't offset economic pressures or changi ...
- Nylabone Celebrates 70 Years With Charitable EffortThe brand is also introducing a new tagline: "Trusted Chew Toys wi ...
- This Kia Exec's Movement That InspiresWhen is the last time you stepped outside of your comfort zon ...
- RIP, Brand PurposeRemember when marketers thought consumers wanted brands that stood for something? ...
- Cisco Webex COO: AI Agents Are About To Change Customer ServiceAI agents will rapidly become the next customer-service support system for bran ...
- Can You Hear Her Now? How This Verizon Exec Is Dialing Into SuccessTo all the working moms out there-have you cracked the code ...
- Overspending On Performance Ads Leads To 'Doom Loop'A combined performance and brand approach increases median revenue by 90%. ...
- How This Kenvue Exec Is Shining A Light On The Beauty IndustryHave you ever felt overlooked or unseen? Kenvue's Joy Ogunneye knows th ...
- Unemployed Marketers: 'It's Like The Hunger Games Out Here'As the white-collar recession worsens, talented jobseekers bump up against harsh realit ...
- Executive Shuffle: 160over90 Revamps Top LeadershipThe agency will now be co-led by Jessica Sinn, Justin Zambuto a ...
- Monogram Caps First Year With VAI Resort WinThe Las Vegas agency is laser focused on luxury hospitality. ...
- How Audio Investments Increase Branded Search VolumeHow do podcasts, streaming and radio drive actions and connect consumers wi ...
- Top News Roundups Share Provocative VibeThe most-read roundup focused on a study that showed consumers are ingesti ...
- Retailers Dig Deeper Into 'How' And 'Why'Our Top 10 Retail Insiders reveal readers' growing itch to apply lesso ...
- Why This Michaels' Exec Continues Doing Everything To Create AnythingWhat gives your life purpose? For Liz Beerbugglin, it's the small, meaningf ...
- Why Walking In This Stiletto Collective CEO's Shoes Is Anything But BoringWhat's your work/life philosophy? For Ly Tran, intrepidity is at the t ...
- One-Third Of Marketers Expect 2025 Budgets To RiseWARC's forecast finds that while 65% expect business to improve, fewer thi ...
- BTS REWIND: How This Tenore Exec Continues To Make The Impossible PossibleI had the pleasure of talking with Natalie Gomez, formerly Guzman, ...
- WSS Selects Industry As Creative Agency, Strengthens Connection To Latino CommunityThe brand consultancy is charged with rebranding and strategic repositioning. ...
- BTS REWIND: Why This Hallmark VP Cares Enough to Do the Very BestAlexis Kerr is proof that great things can happen when you perseve ...
- The Daily Hissyfit: Is Walgreens' Boots Backlash What The Next 4 Years Look Like?The company's U.K. Christmas ad has ignited an "anti-woke" firestorm. How lo ...
- Burberry CEO Reveals Turnaround PlanThe luxury brand unveiled an outerwear campaign, "It's Always Burberry Weather," a ...
- Amplify Takes Majority Stake In Brand Consultancy Problem ChildThe two agencies will operate as independent businesses, but collaborate on releva ...
- How This Every Man Jack VP Has Everything She NeedsEvery Man Jack's Ellie Off has a fearless approach to risk taki ...
- TMA Finds Millennials, Gen X, Drive Cultural Resonance For Spirits BrandsThe agency focused its resonance study this year on the spirits catego ...
- Longtime Mini CMO Retires, Rolls-Royce Exec Shifts OverKate Alini becomes department manager of marketing, product, and strategy for Mi ...
- 50,000feet Acquires Long Dash, Enlarges Brand Consultancy OptionsClients will have access to both 50,000feet's brand strategy capabilities and Lo ...
- P&G's Pritchard: 'Understand Who You Serve'Chief brand officer Marc Pritchard tells ANA attendees to "get out fr ...
