- Mazda 'Unboxes' CX-90 Flagship SUV
Marketing Daily, Tanya Gazdik - Tuesday, February 14, 2023
"We've been working really hard to elevate the brand in a mo ...
- Semrush Launches 'Marketers In Love' Campaign For Valentine's Day
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 14, 2023
A series of Valentine's Day-themed, entertaining videos showcase Semrush's products and service ...
- Google Expands 'Prebunking' In Europe
Performance Marketing Insider, Laurie Sullivan - Monday, February 13, 2023
Google plans to launch a campaign in Germany that aims to he ...
- Old Spice Creates A Musical To Boost Smelf-Confidence
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2023
Old Spice swaggers into Super Bowl week with an ad that's ...
- With A Fake Pete Davidson, Manscaped Moves To Facial Hair
D2C Insider, Sarah Mahoney - Monday, February 6, 2023
The men's down-there grooming brand is focusing on faces, making the comedian ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...
- ROI's Razor: How To Win In Performance Marketing
Search & Performance Marketing Daily, Alex Dinsmoor - Friday, February 3, 2023
This principle of ROI's razor is that with all things considered ...
- Coty Wants Dictionaries To Expand Beauty Beyond Age, Gender
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2023
In an open letter to dictionary editors, Coty asks to find ...
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
The ad option allows advertisers to bid on keywords, triggering Promoted Twee ...
- Em-Power Yourself With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- MeridianLink Adds Features To Engage Platform For Financial Institutions
Email Marketing Daily, Ray Schultz - Monday, January 23, 2023
The enhanced marketing automation tool helps brands launch targeted marketing campaigns mo ...
- Marketing Calendars Are Offered By Rock Content And Litmus
Email Marketing Daily, Ray Schultz - Friday, January 20, 2023
Teams can keep track of their email marketing, blogs and social med ...
- Hyundai Launches First Bilingual 'Anthemic' Campaign
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2023
The campaign "transcends our vehicles to truly capture Hyundai's perspective on life ...
- Intuit Mailchimp Offers New Multichannel Capability
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Mailchimp has unveiled a tool that offers one view for marketing campaig ...
- Make Common-Sense Ideas Common Practice: A New Year's Resolution
MediaDailyNews, Mike Donahue - Thursday, January 19, 2023
From writing a better brief to targeted messaging and capitalizing on t ...
- With Smaller Prices, Bigger Laughs, Thinx Changes The Period Underwear Game
D2C Insider, Sarah Mahoney - Monday, January 16, 2023
The New York-based company, which reportedly has $100 million in annual sale ...
- Marketing All-Star: Tina Mahal
MediaPost All Stars, Fern Siegel - Sunday, January 8, 2023
Tina Mahal spearheaded Frito-Lay's debut partnership with the 2022 FIFA World Cu ...
- In Fortune Cookies And OOH, Duolingo Says: Don't Quit
Marketing Daily, Sarah Mahoney - Thursday, January 12, 2023
It may be Quitter's Day. But Duolingo is rescuing those resolutions wi ...
- Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2023
The cost of social will rise the most, according to Criteo's repo ...
- Marketers Lose Confidence In Optimizing Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 12, 2023
Marketers' confidence continues to wane as the number of consumer choices f ...
- Creative All Star: Alex Strimbeanu
MediaPost All Stars, Lukas Harnisch - Sunday, January 8, 2023
Based in Bratislava, Slovakia, the offices of JANDL are not far fr ...
- With Artsy Tie-In, Red Wing Reboots A Classic
Retail Insider, Sarah Mahoney - Wednesday, January 11, 2023
The storied work boot retailer is teaming up with teen designers f ...
- Meta, IRI 'Closed-Loop' Tool Helps Retailers Measure Impact Of Shopper Marketing
Email Marketing Daily, Ray Schultz - Thursday, January 5, 2023
Ansa is an IRI-powered SaaS platform that helps retailers measure the impa ...
- In Downbeat Moments, Clever Campaigns Are Irresistible
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 3, 2023
Readers just can't ignore great concepts, powerful executions and ideas that mig ...
- Women's Brands Dominate Year's D2C Focus
D2C Insider, Sarah Mahoney - Tuesday, January 3, 2023
Swimwear, footwear, lingerie and birth control captured readers' attention last year. ...
- Seabourn Cruise Line Campaign One of 2022's Most-Read Stories
Marketing Daily, Tanya Gazdik - Monday, January 2, 2023
The most-read travel story of 2022 was about a demographic that traditional ...
- Apple Taps Disney Exec To Head Apple TV+ Marketing
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 3, 2023
With more than 9 years at Disney, Ricky Strauss most recently w ...
- Warner Bros. Discovery Strikes Measurement Deal With VideoAmp
Television News Daily, Wayne Friedman - Tuesday, January 3, 2023
Warner Bros. Discovery has struck an agreement with VideoAmp to measure cross-scre ...
- Weight Watchers Ask Members To Ditch The Self-Hate
Marketing Daily, Sarah Mahoney - Thursday, December 29, 2022
What if returning your negative self-talk was as easy as trading ...
- Leveraging TikTok to Scale Your Social Media
The MediaPost Cases, Lisa Singer - Friday, March 3, 2023
Brydge CMO, Patrick Keller, discusses how organizations can leverage cost efficiencies ...