- Panini Expands Its Relationship With The NBA
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership wi ...
- Kobe Bryant Sinks Big Trading Card Sponsorship With Panini
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Italian-based licensed merchandise company Panini has an extended program with the N ...
- Celebrities Boost Failing Brands
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 19, 2012
Hollywood star power lends credibility to wallowing brands and may lead ...
- It's Your Duty: Get Out The Vote And Eat Hot Pockets
Video Critique, Larry Dobrow - Thursday, October 18, 2012
I have a theory that's kinda sorta gonna blow your mind, peopl ...
- Adidas' NEO Nabs Bieber
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
Adidas says its NEO Label has named pop megastar Justin Bieber ...
- PayPal Launches National Effort
Marketing Daily, Tanya Gazdik - Monday, October 15, 2012
PayPal is launching its first-ever national ad campaign featuring actor Jeff Goldblu ...
- Who's Influenced By Celebrity Endorsements?
Marketing Daily, Nina Lentini - Tuesday, October 16, 2012
Top 10 DMAs in which adults agree with the statement, "A celebri ...
- Dogg Digs Hot Pockets, Fo' Shizzle
Marketing Daily, Aaron Baar - Thursday, October 11, 2012
In an online video expected to appear on social media, the rappe ...
- Pandora Jewelry Enlists Olympian
Marketing Daily, Tanya Gazdik - Thursday, October 4, 2012
Pandora Jewelry has signed Olympic gymnast Aly Raisman to endorse the jewel ...
- Blu, Dorff Launch ECig Campaign
Marketing Daily, Aaron Baar - Wednesday, October 3, 2012
The campaign, which carries the theme "Rise from the ashes," features Dor ...
- Joe Montana Relaxes In Skecher Spokesman Role
Around the Net In Brand Marketing, Nina Lentini - Tuesday, October 2, 2012
The former NFL quarterback will star in his second commercial for t ...
- MSLO Secures PBS Sponsors
MediaDailyNews, David Goetzl - Monday, October 1, 2012
The University of Phoenix and J.C. Penney will serve as top-line backe ...