- Storytelling Is An Art
Marketing Daily, Vanessa Horwell - Wednesday, September 30, 2009
Good stories don't need to be packaged in special kits or ...
- On Efficient Markets and Monetization of Internet Traffic
Online Spin, Jordan Rohan - Wednesday, September 30, 2009
Maybe there are more similarities between advertising and finance. There are ...
- Move Over, Einstein!
Marketing Daily, Judy Franks - Tuesday, September 29, 2009
The speed of light is nothing compared to the speed of sh ...
- What's Worth A Billion Dollars?
Online Spin, Cory Treffiletti - Tuesday, September 29, 2009
Last week Twitter raised more than just some eyebrows by raising mon ...
- Capture The Elusive Tween Market
Marketing Daily, Ted Mininni - Friday, September 25, 2009
Tweens can engage in a conversation, have one eye on the T ...
- Social Media Policy & Today's News Organization
Online Spin, Kendall Allen - Monday, September 28, 2009
On Friday, you may have heard that Washington Post Senior Editor Milt ...
- Brands Aren't Dead On Yahoo News
Search & Performance Insider, Abe Mezrich - Monday, September 28, 2009
If you're convinced that the search engines have it in for brand ...
- Frugality, Authenticity ... And Luxury
Marketing Daily, Bob Deutsch - Friday, September 25, 2009
Accumulation is being overridden by authenticity and the quest for meaning. T ...
- Love The IPhone, But...
Online Spin, dave.b , Max Kalehoff - Friday, September 25, 2009
like Apple. It's the best consumer computer manufacturer, no question. My prima ...
- Just 1 In 3 Brands Has Effective Mobile Site
Marketing Daily, Patrick Collins - Thursday, September 24, 2009
What does it say to the consumer when companies like Apple a ...
- On Becoming A Creative Technologist
Online Media Daily, Beth Lawrence - Thursday, September 24, 2009
Today I will address the Association of National Advertisers Client Forum wi ...
- My View On 'The New Socialism'
Online Spin, Dave Morgan - Thursday, September 24, 2009
I helped emcee OMMA Global earlier this week. The title of th ...
- Boost DMR Rates -- Get Video
Marketing Daily, Randy Spurrier - Tuesday, September 22, 2009
How to easily and cost-effectively create relevant video clips for use ...
- Now That's Digital Convergence
Marketing Daily, Karl Greenberg - Wednesday, September 23, 2009
I'm in a theatre watching a movie in which my friend figur ...
- The Real Future Of Newspapers
Online Spin, Cory Treffiletti - Wednesday, September 23, 2009
The newspaper, as it is defined today, offers two distinct products: loc ...
- Mining a Brand's Flashbulb Moments
Marketing Daily, Kate Newlin - Tuesday, September 22, 2009
It's the dissonance between the promise of the brand experience -- ...
- Fast Forward: The Future Of Media (Redux)
Media Magazine, Joe Mandese - Tuesday, September 22, 2009
It always feels a bit silly to me to write columns addressi ...
- Open For Social Business
Online Media Daily, Bant Breen - Monday, September 21, 2009
Business is getting awfully social these days. Not social in the thr ...
- Just An Online Minute... Mad Men's Unofficial Advertising Week Kickoff With Rubicon
Just An Online Minute, Kelly Samardak - Monday, September 21, 2009
Now taking bets on how many MADvertising, MADvertisement, ADmen, MAD... clever M ...
- Can America Get Its Money Back, Please?
Marketing Daily, Robert Passikoff - Friday, September 18, 2009
GM was never very good at branding, and still fails to prese ...
- Do Age And Gender Matter?
Marketing Daily, Rachel Glickman - Thursday, September 17, 2009
Successful marketers embrace the diversity of potential customers based on what th ...
- It Must Be True, I Saw It On TV
Online Media Daily, George Simpson - Friday, September 18, 2009
It was reported this week that just 29 percent of 1,506 peop ...
- The Anti-Advertising Agency
Online Spin, dave.b , Max Kalehoff - Friday, September 18, 2009
Advertising agencies typically don't have R&D embedded in their playbooks, budgets ...
- Predicting TV's Future
Online Spin, Dave Morgan - Thursday, September 17, 2009
Television is undergoing an enormous technology-driven transformation. This fact is well kno ...
- Think You Know PR? Think Again
Marketing Daily, Vanessa Horwell - Tuesday, September 15, 2009
It's time for us to gain more respect in what we d ...
- Is Fantasy Football The Best Marketing Program Ever? Yes!
Online Spin, Cory Treffiletti - Wednesday, September 16, 2009
Without a doubt, fantasy football is the most perfect example of integrat ...
- Screw Scale
Marketing Daily, Mickey Lonchar - Tuesday, September 15, 2009
Whereas 1,000,000 used to equal 10,000, now 1,000 does. As long ...
- What Would Don Draper Do?
Marketing Daily, Paul LaRosa - Tuesday, September 15, 2009
With my new book, "Seven Days of Rage," coming out today, t ...
- U.S. Universities Plan Course to Navigate the Mobile Learning Curve
Online Media Daily, Jim Shilale - Tuesday, September 15, 2009
The launch of the iPhone changed the way most of us thi ...
- I'm Getting Married -- And Social Media Is Helping
Online Spin, Joe Marchese - Tuesday, September 15, 2009
So Saturday I say "I do." It has been an incredible whirlwi ...