- Brands: Better Response In Digital Articles vs. Online Ads
MediaDailyNews, Wayne Friedman - Tuesday, March 30, 2010
Users are responding more positively where brand-names are mentioned in articles, ...
- Nielsen Researcher: Wall Street And Consumer Confidence Diverging
MediaDailyNews, David Goetzl - Monday, March 22, 2010
The stock market may be improving, but consumers have little faith th ...
- Few TV Ads Are Viral Hits
Around the Net In Media, Fern Siegel - Friday, March 19, 2010
The Holy Grail for many marketers is having their big-budget TV sp ...
- Talking 'Bout My Ge-Ge-Generation
Online Media Daily, George Simpson - Friday, March 19, 2010
Saying he deplores the lack of understanding about the importance of histo ...
- Ipsos Mendelsohn Reveals Unknown Practices of Affluent
MediaDailyNews, David Goetzl - Tuesday, March 16, 2010
MPG's Collaborative Alliance meetings are known for touching on enough subjects ...
- Pew: Consumers Prefer Ads, Actually Click On Them!
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 15, 2010
As if we needed anymore proof, Pew has concluded that consumers pref ...
- J.D. Power: T-Mobile No. 1 In Retail Service
Online Media Daily, Mark Walsh - Thursday, March 4, 2010
Looks like there's more to T-Mobile than just a pretty face. Beyo ...
- Touchscreens Knocking Down Mobile's Digital Divide
MoBlog, Mark Walsh - Thursday, March 4, 2010
Touchscreens aren't just for smartphones anymore. Gartner Thursday released research predicting t ...
- 'Faces Of Social Media' Unveiled: Knowledge Networks, MediaPost Partner On Category Specific Research
Online Media Daily, Staff Writers - Thursday, March 4, 2010
To help marketers, agencies and publishers understand how social media is influenci ...
- Catalina Marketing Goes Digital, Taps Former Google Exec To Lead Effort
Online Media Daily, Joe Mandese - Wednesday, March 3, 2010
Catalina Marketing, a dominant player in the so-called "shopper media" industry us ...
- Consumers 'Grazing' For News Content, Not Loyal To Single Source
Online Media Daily, Gavin O'Malley - Monday, March 1, 2010
Suggesting a mutable new media landscape ripe for the taking, 65% ...
- Pew: News Readers Leaving Print Behind
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 1, 2010
In what might not come as a surprise to anyone reading th ...