- Americans Believe Brands, Not Government, Should Take The Lead Against Racism
Marketing Politics Weekly, Joe Mandese - Tuesday, September 8, 2020
Months into nationwide protests over racial injustice, a majority of American consume ...
- Former Google Chief Compliance Officer Tips Off Brands On Tackling Discrimination, Harassment, Racism
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2020
Former Google VP and Chief Compliance Officer Andy Hinton provides expert advi ...
- Facebook Brand Trust Is Expensive To Rebuild
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
At issue is not only the brands' trust in Facebook, but consumer ...
- NBC's Yaccarino Calls For 'Radical Transformation' Of Marketing Amidst Social Unrest, Economic Declines
Television News Daily, Wayne Friedman - Monday, June 15, 2020
"We need to do more as a marketing community to address o ...
- How Should Brands Respond To Racial Inequality?
Search & Performance Insider, Laurie Sullivan - Wednesday, June 10, 2020
How will the need for social change influence the relationship between bran ...
- Stressing Transparency, Fairness, WFA Publishes New Data Ethics Report
MAD, Steve McClellan - Monday, June 1, 2020
CMOs say issues around data collection and privacy have become a high ...
- Data Ethics Emerges As Central Issue For Marketers, 82% Would Resign Over It
Research Intelligencer, Joe Mandese - Monday, June 1, 2020
Two-fifths of marketers have already felt "morally uncomfortable" about their company's u ...
- Got Ethics?
RTBlog, Joe Mandese - Monday, June 1, 2020
Just before the pandemic disrupted "normal" coverage of the ad industry, ...
- IBM And Microsoft To Work With Vatican On AI Ethics
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
Senior executives at IBM and Microsoft have met envoys from the Rom ...
- B2B Marketers Embrace 'Purpose,' Find It Drives Success, Talent
Research Intelligencer, Joe Mandese - Tuesday, February 11, 2020
Business-to-business marketers, by and large, are more focused on their company's sen ...
- IPG Hires Data Watchdog
Mediapsssst, Richard Whitman - Sunday, November 24, 2019
Her actual title is a bit longer: Sheila Colclasure has been appoint ...
- Boris Backing Corbyn? Brands Will Need Strong Ethics When Deepfakes Target Businesses
MAD London, Blaise Grimes-Viort - Wednesday, November 13, 2019
Deepfake technology has been unleashed in the election. What happens when it ...
- Americans Believe Institutions Of 'Power' Act Unethically Much Of The Time
Red, White & Blog, Joe Mandese - Thursday, September 19, 2019
Contrary to proclamations about "fake news," more Americans believe the government, te ...
- Carole Cadwalladr Likens Tech Giants To Auschwitz Train Drivers
Around the Net In MAD London, Sean Hargrave - Wednesday, September 18, 2019
The journalist who helped to break the Cambridge Analytica story, Carole Cadwallad ...
- Lawyer Ethics Panel Defines Search Engine Marketing Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 8, 2019
Lawyers are now confronting the topic of ethics when they use sear ...
- Brands Must Ensure That Tech Giants Act Responsibly
London Blog, Sean Hargrave - Wednesday, May 15, 2019
That is the message from the WFA today as Facebook bans ru ...
- Google Employees Facing Retaliation Organize Worldwide Sit-In
Search & Performance Insider, Laurie Sullivan - Thursday, May 2, 2019
Two Google employees were reportedly demoted and forced to give up so ...
- Mars Bows Visual Refresh, Purpose Statement To Support Growth Push
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2019
Traditionally secretive, family-owned giant needs to attract new talent for diversified expansi ...
- Publishers Update Contracts With 'Morals Clauses'
Publishing Insider, - Tuesday, January 8, 2019
The #Metoo era that ended the careers of media moguls such ...
- Facebook Vows To Clean Up Bad Ads And Malicious Activity
Search & Performance Insider, Laurie Sullivan - Wednesday, January 2, 2019
Rob Leathern, Facebook director of product management, posted several tweets recently th ...
- Salesforce Hires Paula Goldman As Chief Ethical Officer
Email Marketing Daily, Ray Schultz - Tuesday, December 11, 2018
Goldman will develop a strategic framework for the ethical and humane u ...
- ANA Launches Center For Brand Purpose To Help Advertisers Find Their Big Picture
Marketing Daily, P.J. Bednarski - Wednesday, November 14, 2018
Purpose is not simply a nice thing to have -- it's imperati ...
- Google: The Liability From Within And Sexual Misconduct
Search & Performance Insider, Laurie Sullivan - Thursday, October 25, 2018
Advertisers respect Google and its achievements, but fail to recognize the hum ...
- Can Mark Zuckerberg Save The World From Facebook?
Around the Net In Digital, Gavin O'Malley - Monday, September 10, 2018
The New Yorker’s Evan Osnos profiles Mark Zuckerberg at a time wh ...
- Google Employees Demand Transparency Around China Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 16, 2018
A letter circulating at Google's headquarters is raising concerns about the company ...
- Fake News OK For Some
Research Brief, Jack Loechner - Thursday, July 26, 2018
A new survey data, recently released from the boutique PR firm Bospa ...
- Millennials: Ethics And Morals Become Identity Markers For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 16, 2018
Profit-sharing with a good cause seems important to Millennials, with 38% admitti ...
- WPP Shareholder Revolt Fizzles
MAD, Steve McClellan - Wednesday, June 13, 2018
Cries for the ouster of Roberto Quarta leading up to the meeti ...
- After Abusive Behavior By Sorrell, WPP Will Review Its Codes Of Conduct
MAD, Steve McClellan - Tuesday, June 12, 2018
The policy review was disclosed in a memo by Co-Chief Operating Offic ...
- DMA Launches Data Ethics Certificate Program
Email Marketing Daily, Ray Schultz - Thursday, May 10, 2018
The Data & Marketing Association will train marketers in best practices f ...