- Cool Whip Frosting Breaks New Ground
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2012
In this case, product development research revealed that consumers were dissatisfied wi ...
- Groupon CEO Mason Buys Some Time
Marketing Daily - Top of the News, Thom Forbes - Friday, November 30, 2012
No amount of clever copywriting can cover up the fact that Group ...
- Google Acquires Incentive Targeting
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 29, 2012
Google has acquired Incentive Targeting, which provides marketing services to manufacturers ...
- Birds Eye Reports Success With 'ICarly' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2012
A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action seri ...
- Digital Coupons Use Is Limited
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 21, 2012
Some 84% of CPGs are now using digital coupons, with 45% usi ...
- Online Coupons Come To Shoppers
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 8, 2012
The New York Times takes a look at coupon Web site RetailMeNo ...
- What About Tying Mobile Searches To Coupon Offers?
SearchBlog, Laurie Sullivan - Tuesday, November 6, 2012
Experian Hitwise GM of Global Research for Experian Marketing Services Bill Tanc ...