- Best Buy, Sears, Target Lead In Cross-Channel
Marketing Daily, Sarah Mahoney - Monday, August 29, 2011
"Two years ago, when we did this study, only a small percenta ...
- Google Expanding TV Platform, Will Roll Out U.K. In 2012
MediaDailyNews, Steve McClellan - Monday, August 29, 2011
Google chairman Eric Schmidt said the company would launch a version ...
- Giants Bring Twitter To Games, Broadcasts
MediaDailyNews, Erik Sass - Monday, August 29, 2011
New cross-channel media initiatives are getting complicated. Take the latest social med ...
- MTV's Video Music Award Sponsors Push Cross-Platform Integrations
MediaDailyNews, David Goetzl - Thursday, August 25, 2011
Taco Bell is just one of MTV Video Music Awards sponsors usi ...
- Cross-Channel Effort Aid Marketing Effectiveness
Online Media Daily, Shattuck Groome - Friday, August 26, 2011
Integrated campaign management is a strategic imperative and will thrive once the ...
- ION, PMC Team For Cross-Platform Service
MediaDailyNews, - Wednesday, August 24, 2011
PMC and ION Television have launched Entertainment News Television, a cross-platform breaki ...
- Content Marketing's 'Now' Revolution
MediaDailyNews, Jeremy Sohn - Wednesday, August 24, 2011
Content is king. Brands need to dynamically create alternative forms of conte ...
- A Multiplatform Family in a Fragmented World
Online Media Daily, - Thursday, August 18, 2011
People consume content on multiple devices. It's imperative that brands and agenci ...
- Entravision: Dual TV/Radio Ad Campaigns Up Reach
MediaDailyNews, Wayne Friedman - Tuesday, August 16, 2011
Results from a TV-radio station test indicate that jointly selling radio a ...
- Behind The Scenes: NBCU To 'Preview' Fall Lineup Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, August 11, 2011
NBC Universal is again offering a half-hour promotional show this summer f ...
- Cable Nets Deliver $2B For News Corp.
MediaDailyNews, Wayne Friedman - Wednesday, August 10, 2011
Advertising revenues for cable networks surged 23% during News Corp.'s strong fisc ...
- Disney Posts Strong Return Cross-Business, Cable Revs Up 7%
MediaDailyNews, Wayne Friedman - Tuesday, August 9, 2011
Walt Disney posted strong revenue and advertising results for most of i ...
- Showtime Shuffles Executive Suite, Fogge Departs For NBC
MediaDailyNews, Wayne Friedman - Thursday, August 4, 2011
Longtime Showtime marketing executive Len Fogge is the new president of marketi ...
- Multichannel Group MTVX Pushes New Narrative Forms
Online Media Daily, Gavin O'Malley - Tuesday, August 2, 2011
In recognition of an increasingly multichannel world, MTV on Tuesday debuted ...
- Nielsen: African-Americans Watch Most TV, Asians Favor Net Video
MediaDailyNews, David Goetzl - Monday, August 1, 2011
New Nielsen data shows that African-Americans watch considerably more TV than oth ...
- AT&T U Adds To Customer Base, Surpasses Cablevision
MediaDailyNews, David Goetzl - Thursday, July 21, 2011
AT&T continues to boost distribution of its U-verse TV service, though expansi ...
- Spotify Now Heard In U.S.
Around the Net In Online Marketing, Fern Siegel - Thursday, July 14, 2011
European music service Spotify is available in the U.S. with all fo ...
- Scripps, Demand Media In Potential Deal
Around the Net In Online Marketing, Fern Siegel - Thursday, July 14, 2011
Scripps Networks interactive head and Demand Media's boss are in talks abo ...
- NGL Media Targets Latinos Cross-Platform
MediaDailyNews, Erik Sass - Friday, July 8, 2011
With the Latino market growing in both numbers and spending power, n ...
- Chiquita, 'Rio' Web Partnership Delivers Big Results
Marketing Daily, Gavin O'Malley - Monday, June 27, 2011
"We wanted a smart yet engaging media campaign around the Chiquita R ...
- 'Burn Notice,' DC Comics Launch 'New Day'
MediaDailyNews, David Goetzl - Friday, June 24, 2011
USA is launching what it terms an "interactive multiplatform" comic series affiliat ...
- Southern Comfort Lime Launches Social Hub
Marketing Daily, Karlene Lukovitz - Wednesday, June 22, 2011
The concept: Helping SoCo fans to plan and interact throughout their nigh ...
- GfK MRI, comScore Partner For New Database
MediaDailyNews, Erik Sass - Wednesday, June 22, 2011
Two leading media research companies, GfK MRI and comScore, have partnered ...
- Reid Joins Cox Media Group
MediaDailyNews, - Thursday, June 23, 2011
Katie Reid will join Cox Media Group revenue team as a seni ...
- Discovery Enlists Art, Science Luminaries For Curiosity.com
MediaDailyNews, David Goetzl - Monday, June 20, 2011
As Discovery Channel gears up for the launch of its sprawling "Curiosit ...
- Hockey Superheroes Coming To An NBC Channel
Marketing Daily, Karl Greenberg - Thursday, June 16, 2011
Guardian Media Entertainment will join in an equity partnership with NBC Univers ...
- Upfront: Wait Until Next Year
MediaDailyNews, David Verklin - Thursday, June 16, 2011
Since I'm not known for being coy, let me make the fir ...
- Media Buyers: Clients Still Spending, But Cautious
MediaDailyNews, David Goetzl - Wednesday, June 15, 2011
Unemployment may remain high and consumer confidence middling, but top media-buying executiv ...
- 'National Journal,' CBS Team for Election '12 Coverage
MediaDailyNews, - Wednesday, June 15, 2011
National Journal and CBS News have formed a new partnership for multiplatfo ...
- Estimated 33% of Viewers Multitask While Watching TV
MediaDailyNews, Wayne Friedman - Wednesday, June 15, 2011
About one-third of U.S. viewers multitask while watching TV from live ...