- How Data From Social Media Will Impact Marketing
Online Media Daily, David Baker, Vivek Palan - Thursday, December 22, 2011
The challenge for marketers will be to sort through the complexity ...
- Online Advertisers Drowning In Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 21, 2011
Vizu released a study Wednesday supporting the need for more collaboration througho ...
- IPG Mediabrands Gains TV Efficiencies Via Social Media Data
MediaDailyNews, Wayne Friedman - Tuesday, December 20, 2011
A new deal between IPG Mediabrands and Networked Insights will examine soci ...
- Born With An Eye Toward 2020: Tending The Xu of Data
Data and Targeting Insider, Steve Smith - Friday, December 16, 2011
It was a good week to catch up with Mike Baker, C ...
- BrightEdge Moves Into Cloud Data Security
Online Media Daily, Laurie Sullivan - Wednesday, December 14, 2011
Search marketing platform company BrightEdge has taken steps to secure client da ...
- Study Finds Google Wallet Could Leak Consumer Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 14, 2011
Consumers typically don't like the idea of being targeted by ads bas ...
- Madison Avenue Gets Meta Physical, Embeds 'Metadata' Directly Into Ads
MediaDailyNews, Joe Mandese - Tuesday, December 13, 2011
In a move that could significantly impact the way advertisers, agencies a ...
- How To Turn Data Into Knowledge And Action
Online Media Daily, Kevin Lyons - Thursday, December 8, 2011
What marketers need is a way to capture, analyze and apply a ...
- Sociocast Raises $1.5M For Tech Development
MediaDailyNews, Fern Siegel - Thursday, December 1, 2011
Sociocast, a provider of big data analysis and human behavior prediction too ...
- Kindle Fire To Feature Hulu, Too
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 11, 2011
So much for content differentiation. Just like Barnes & Noble’s new No ...
- Kantar Media Drives Into Car Owners' TV Preferences
MediaDailyNews, Wayne Friedman - Wednesday, November 2, 2011
Looking to grab deeper insights on automotive buyers and television, J.D. Pow ...
- DSP Simpli.fi Moves Real-Time Bidding into Instant Search Retargeting
SearchBlog, Laurie Sullivan - Thursday, November 3, 2011
Simpli.fi released an offering in its demand-side platform (DSP) that allows advertise ...
- Where Google And Microsoft Store Data
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 2, 2011
Ever wonder where the search engines store data and how much pow ...
- IAB Releases Online Data 'Lexicon'
Online Media Daily, Mark Walsh - Wednesday, November 2, 2011
With the growing reliance on audience data in online advertising have co ...
- 5 Valuable Remarketing Tips To Do Now
Online Media Daily, Craig Schinn - Monday, October 31, 2011
Remarketing is an extremely efficient tactic for many advertisers. Yet many advertise ...
- Nielsen, Carrier IQ Team To Measure Mobile Services
Online Media Daily, Mark Walsh - Wednesday, October 19, 2011
Nielsen has struck a partnership with Carrier IQ to measure the performan ...
- Media6Degrees Becomes Ad Matchmaker Via RTB, Data
Online Media Daily, Laurie Sullivan - Monday, October 17, 2011
Media6Degrees will officially roll out a tool dubbed Planner next week th ...
- Mobile Marketing Assn. Issues App Privacy Guidelines
Online Media Daily, Mark Walsh - Monday, October 17, 2011
Smartphone apps have come under growing scrutiny in the last year wi ...
- Real-Time Data Requires Real-Time Marketing Action
MediaDailyNews, Steve McClellan - Friday, October 7, 2011
New systems let businesses can slice and dice data in an infini ...
- McDonald Named PubMatic President
Online Media Daily, Gavin O'Malley - Monday, October 3, 2011
Supply-side platform PubMatic on Monday named publishing insider Kirk McDonald as i ...
- TRA, WPP: No Resolution On Media Service Case
MediaDailyNews, Steve McClellan - Friday, September 30, 2011
TRA and WPP's court-ordered mediation related to an ongoing lawsuit between t ...
- Let's Play 'Mediaball'
Online Media Daily, Arnel Leyva - Monday, October 3, 2011
The last bastion of extreme inefficiencies: TV advertising. And where can markete ...
- MediaOcean Faces Threat From Across One, Mediabrands Taps Facilitate Digital For 'Digital Workflow'
Online Media Daily, Joe Mandese - Thursday, September 29, 2011
Even as Madison Avenue's big "back-office" media buying and paying processors Donov ...
- Rivals Donovan And MediaBank Merge To Form 'MediaOcean,' Will Develop New 'OS' For Madison Avenue
MediaDailyNews, Joe Mandese - Sunday, September 25, 2011
Donovan Data Systems and MediaBank, the two dominant and fiercely competitive supplie ...
- Mobile Injection Focus Of Kenshoo, Omnicom Deal
Online Media Daily, Laurie Sullivan - Monday, September 19, 2011
A global deal between Kenshoo, a search engine marketing platform provider, a ...
- Taking Your Digital Assets To The Cloud
Online Media Daily, David MacLaren - Thursday, September 15, 2011
By combining the advantages of the cloud with those of traditional digit ...
- Data With Benefits
Metrics Insider, Omar Tawakol - Friday, September 9, 2011
Data has real monetary value. Many publishers are beginning to realize th ...
- Semantic Search And Raw Data On Rise
SearchBlog, Laurie Sullivan - Friday, September 2, 2011
Semantic search and extraction of data from natural language and pictures continu ...
- comScore Sued For 'Sinister And Shocking' Online Tracking
Online Media Daily, Wendy Davis - Wednesday, August 24, 2011
Two consumers have sued online measurement company comScore for allegedly using "deceitfu ...
- Kantar Media Names Carens President
MediaDailyNews, Wayne Friedman - Monday, August 22, 2011
Kantar Media has made some senior staffing changes. George Carens becomes preside ...