- Oreo's Real-Time Marketing Strategy Requires Entrepreneurial Spirit
Online Media Daily, Laurie Sullivan - Monday, March 11, 2013
Oreo, the sandwich cookie from Mondelez, revealed insights into its real-time soci ...
- New FTC Chair Makes Privacy Priority But Favors Voluntary Road
Data and Targeting Insider, Steve Smith - Tuesday, March 12, 2013
In her first public appearance since becoming Chair of the FTC, Edi ...
- DG Rebrands: Forms Online, TV Business Groups
Online Media Daily, Laurie Sullivan - Monday, March 11, 2013
DG Inc. will bring together all its companies under one unified bra ...
- Salesforce Releases SXSW Social Conversation Data
Show Daily, Laurie Sullivan - Monday, March 11, 2013
Salesforce released stats Monday from social conversations at SXSW. On Sunday, El ...
- Stop Telling Consumers About Things They Never Buy
Show Daily, Laurie Sullivan - Monday, March 11, 2013
Marketers need to look at the marketing mix models. Bonin Bough fr ...
- Use The Data To Keep Connected With Consumers
Show Daily, Laurie Sullivan - Monday, March 11, 2013
What about the "older" generation? How are they being targeted? In t ...
- How Many Calories In That Cupcake?
Show Daily, Laurie Sullivan - Sunday, March 10, 2013
Data collection remains the primary thing helping features grow and influence behavior ...
- Right To Be Forgotten' May Harm Web Economy
Around the Net In OMD Europe, Nina Lentini - Thursday, March 7, 2013
Some data experts say the move will be disastrous for the w ...
- RKG To Dig Deeper In Social
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 7, 2013
Search is fundamental to online marketing and advertising, but social enables a ...
- How To Design A Data Lifecycle Management Framework
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 6, 2013
Utopia's execs are attempting to change the way companies think about da ...
- Deutsch Ups Prabhu To Chief, Channel Planning/Investment Officer
MediaDailyNews, Steve McClellan - Monday, March 4, 2013
Deutsch NY has elevated Anush Prabhu, a partner in the firm, ...
- Report: Our Privacy Regimens Are Outdated
Data and Targeting Insider, Steve Smith - Monday, March 4, 2013
In a thoughtful study, the World Economic Forum and Boston Consulting Gro ...
- Garvie Named Chief Commercial Officer, GroupM Canada
MediaDailyNews, Steve McClellan - Wednesday, February 27, 2013
GroupM has appointed Stuart Garvie to the new position of Chief Commerci ...
- Facebook Taps Third-Party Data Firms To Target Customers
Online Media Daily, Mark Walsh - Wednesday, February 27, 2013
Facebook will begin allowing marketers to work with third-party data providers ...
- Casale Puts Man Before Machine, Tweaks Automation To Personalize Relationships
Online Media Daily, Laurie Sullivan - Wednesday, February 27, 2013
Big data is great -- but what if it's wrong? A shi ...
- Four Big Data Misconceptions
Marketing Daily, David Booth - Wednesday, February 27, 2013
Big data is quickly becoming a bigger buzzword in 2013, yet markete ...
- Lotame Integrates Tech To Stop Consumer Data Theft
Online Media Daily, Laurie Sullivan - Tuesday, February 26, 2013
In an attempt to stop data theft, Lotame has designed a featu ...
- BrightTag Fuse Taps The 'Cloud' For Real-Time Multichannel Data
Real-Time Daily, Tyler Loechner - Wednesday, February 27, 2013
BrightTag this week announced Fuse, a multichannel real-time data provider. BrightTag see ...
- Yieldex Integrates WIth Adobe AudienceManager To Boost Ad Revs
Online Media Daily, Gavin O'Malley - Monday, February 25, 2013
Yieldex said that Adobe AudienceManager, a data management platform, has been integrat ...
- Data - It's The New 'Creative'
Marketing: Health, Daniella Koren - Friday, February 22, 2013
One of the hottest marketing catch phrases of 2012 is "data ...
- New Data Privacy Rules May Cost Google Big Buck
Around the Net In OMD Europe, Nina Lentini - Wednesday, February 20, 2013
The new regulation is anticipated to lay greater responsibility on firms ...
- Is 'Right To Be Forgotten' Data's Downfall?
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 19, 2013
The European Commission's proposal to allow internet users to have the 'rig ...
- Understanding Human Nature Through Data Makes Marketers Better Brand Advocates
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 20, 2013
Data will make behavior, rather than intent or interest, more important ...
- Connecting The Data
Email Insider, Michael Fisher - Wednesday, February 20, 2013
In this day and age, many marketers exist in a paradoxical stat ...
- AOL Settles Data Valdez Lawsuit For $5 Million
Online Media Daily, Wendy Davis - Tuesday, February 19, 2013
AOL has agreed to pay $5 million to resolve a class-action lawsu ...
- Omnichannel Loyalty Outlook For 2013
Marketing Daily, Michael Hemsey - Tuesday, February 19, 2013
Embrace and act on the four major trends shaping the loyalty indust ...
- [x+1] Acquires UberTags, Expands Data, Web Services
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Digital marketing hub [x+1] has acquired UberTags, a tag management company, ...
- Aussie Gains Data Access Via Google Play Store
Around the Net In OMD Europe, Nina Lentini - Monday, February 18, 2013
Google Play store provided application developers with users' personal details including nam ...
- Does Major Data Breach Loom For Facebook?
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 18, 2013
TechCrunch’s Josh Constine thinks it is only a matter before Facebook suffe ...
- Will Big Data Replace Ratings?
MediaDailyNews, George Simpson - Friday, February 15, 2013
Netflix says it doesn't release any ratings for its original content ...