- CW Redefined As 18-34 Adults, Targets Men
MediaDailyNews, Wayne Friedman - Monday, July 30, 2012
Although largely defined by its young female-centric shows, The CW says i ...
- Even Upper Income Daily Spending Down
Research Brief, Jack Loechner - Tuesday, July 24, 2012
According to a new Gallup Poll, U.S. consumers reported spending $70 p ...
- Study: Many Marketers Missing Key Consumers
Marketing Daily, Aaron Baar - Tuesday, July 17, 2012
It's hard to believe, but in these times awash in data a ...
- Brands, Publishers Target 50-Something Crowd
Online Media Daily, Laurie Sullivan - Friday, July 6, 2012
The 50+ generation goes online, and it appears that brands and publishe ...