- AOL, TV Marketers Must Build Digital Alliances
MediaDailyNews, Wayne Friedman - Tuesday, February 15, 2011
The new vision of AOL as a marketing partner for television programme ...
- Apple Unveils iPad Magazine Subs Model
MediaDailyNews, Erik Sass - Tuesday, February 15, 2011
With big consumer magazine publishers striking subscription sales agreements with competing device-maker ...
- Google Strikes Back On Digital Subscriptions
MoBlog, Mark Walsh - Wednesday, February 16, 2011
A day after Apple unveiled its digital subscription plan, Google Wednesday fir ...
- Gatto Named PointRoll CEO
Online Media Daily, Gavin O'Malley - Tuesday, February 15, 2011
PointRoll is losing its CEO Jason Tafler at a critical time f ...
- R/GA Named McCormick Digital AOR
Online Media Daily, - Friday, February 11, 2011
R/GA has been named U.S. digital agency of record for McCormick &am ...
- Ad Industry Adopts Ad-ID Standard
Marketing Daily, - Thursday, February 10, 2011
Broadcasting, marketing and market research industries embraced Ad-ID today as an indust ...
- Scripps' Lifestyle Media Strong: Cable Nets Up 7%
MediaDailyNews, Wayne Friedman - Thursday, February 10, 2011
Scripps said its advertising revenue rose 6.8% to $281 million at i ...
- Mag Bag: Time Inc. Makes Sub Deal for HP Tablet
MediaDailyNews, Erik Sass - Thursday, February 10, 2011
Frustrated in its efforts to strike a subscription deal with Apple f ...
- San Francisco's Mediasmith Enters NYC, Taps Digital Vet Raley To Head Office
Online Media Daily, - Friday, February 11, 2011
San Francisco-based MediSan Francisco-based Mediasmith has officially opened an office in N ...
- LDL-Lowering Snack Brand Raises Its Profile
Marketing Daily, Karlene Lukovitz - Wednesday, February 9, 2011
Corazonas is now building on its "mantra" -- "Freedom to Snack Sensibl ...
- Sealy: A Good Mattress Is About More Than Z-z-z's
Marketing Daily, Karl Greenberg - Wednesday, February 9, 2011
The campaign, which comprises three spots, takes the tack that beds, ki ...
- MPAA Charges Digital Storage Site With Encouraging Piracy
Online Media Daily, Wendy Davis - Wednesday, February 9, 2011
After successfully suing peer-to-peer companies like Napster, Grokster and IsoHunt, the entertainme ...
- Best Buy 'Dialing Down On Digital,' Up 50% On TV
Show Daily, Joe Mandese - Thursday, February 10, 2011
That's what Best Buy CMO Barry Judge said the electronics retail giant ...
- McClatchy Digital Revs Spike, Unique Visitors Grow
Online Media Daily, Gavin O'Malley - Tuesday, February 8, 2011
While not enough to offset greater losses, McClatchy on Tuesday said digit ...
- Kitchen Reveals Digital Menu: Ingredients Include Content, Distribution, Platforms, Personalization
Online Media Daily, Joe Mandese - Tuesday, February 8, 2011
The Media Kitchen, the media services division of MDC Partners, is betti ...
- AOL Acquires HuffPo For $315M
Online Media Daily, Gavin O'Malley - Monday, February 7, 2011
Marking its most aggressive content play yet, AOL has agreed to b ...
- Univision Expands Reach With 'Marcador' App
MediaDailyNews, David Goetzl - Friday, February 4, 2011
Univision is taking a run at ESPN with a new app providi ...
- Kraft Snacks Warm Fans Up For The Big Game
Marketing Daily, Karlene Lukovitz - Thursday, February 3, 2011
"As part of our strategy to step up our investment in o ...
- NHL Campaign Promos Tim Hortons Heritage Classic
Marketing Daily, Karl Greenberg - Thursday, February 3, 2011
The campaign, developed by the NHL in consultation with global advertising agen ...
- NYTCO: Total Ad Revs Fall 3% For '10, Profits Tumble
MediaDailyNews, Erik Sass - Thursday, February 3, 2011
The New York Times Co. announced that total revenues slipped 2.9% ...
- Yahoo Promotes AdLabs, Touts Hyper-Local Targeting
Online Media Daily, Gavin O'Malley - Thursday, February 3, 2011
Yahoo on Thursday debuted a brand new "lab" dedicated to the futu ...
- NYTCO: Digital Ad Revs Climbed 16% in 2010
Online Media Daily, Gavin O'Malley - Thursday, February 3, 2011
Amid broader declines, The New York Times Co. on Thursday said digit ...
- Sealy Says Beds Aren't Just For Sleeping
Marketing Daily, - Wednesday, February 2, 2011
The effort will include digital, social, print and TV with the fir ...
- News Corp. Launches 'Daily,' Gambles On Paid Readership
MediaDailyNews, Erik Sass - Wednesday, February 2, 2011
News Corp. has launched The Daily, a digital newspaper for Apple's iP ...
- Worldwide: Argyle TV Pushes Global Channels
MediaDailyNews, Wayne Friedman - Wednesday, February 2, 2011
Another third-party digital television video channel has started up with a hea ...
- App Blast: News Corp. Launches 'The Daily"
Online Media Daily, Mark Walsh - Wednesday, February 2, 2011
Aiming to reinvent the newspaper for the digital age, News Corp. unveil ...
- New Talent A Key To Expected Business Growth
Research Brief, Jack Loechner - Thursday, February 3, 2011
According to the first annual Media Growth survey from investment banker T ...
- Nissan Says Quest Is A Minivan, NTTAWWT
Marketing Daily, Karl Greenberg - Tuesday, February 1, 2011
The effort, via AOR TBWA Chiat/Day, centers on a 30-second television sp ...
- Marinacci Drives Ad Strategy For edo Interactive
Online Media Daily, - Tuesday, February 1, 2011
edo Interactive, which focuses on digital and mobile advertising solutions, named Ma ...
- Ad Execs Deem Google Strongest Digital Brand, Like Facebook For Mobile
Online Media Daily, Joe Mandese - Wednesday, February 2, 2011
Despite challenges from social media juggernauts Facebook and Twitter, Google remains t ...