- Publicis Acquires Rosetta, Gains Digital Savoir-Faire
Online Media Daily, Joe Mandese - Tuesday, May 17, 2011
In a move that could alter the global interactive agency services marketplac ...
- Digitas, Google Partner For Mobile Marketing Research
Online Media Daily, - Monday, May 16, 2011
Publicis Groupe agency Digitas has teamed with Google to deliver mobile marketi ...
- Major Brands Boost Online Spend In The U.K.
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 16, 2011
A theme at a conference organized by the Chartered Institute of Marketing ...
- Forbes' Digital Strategy Helps It Launch European Print Edition
Around the Net In Media, Phyllis Fine - Monday, May 16, 2011
In the wake of launching a European print edition of Forbes magazin ...
- CooperVision Rebrands For A Changing Market
Marketing Daily, Sarah Mahoney - Monday, May 16, 2011
"We wanted to get away from the lofty and generic look ...
- Kraft Polly-O, String Cheeses Offer Twisted Fun
Marketing Daily, Karlene Lukovitz - Friday, May 13, 2011
Kraft Foods' string cheeses -- branded Polly-O on the East Coast a ...
- Evolve Media Has New Destination: Travel-Focused Division
Online Media Daily, Gavin O'Malley - Monday, May 16, 2011
Focused on a growing slate of travel publishers, Evolve Media on Mond ...
- House Foods Tofu Taps DreamWorks Magic
Marketing Daily, Karlene Lukovitz - Thursday, May 12, 2011
Tofu isn't the kind of product you'd immediately associate with Hollywood. B ...
- If You Haven't Got What It Takes, Skip This
Marketing Daily, - Thursday, May 12, 2011
Hear Ye, Hear Ye -- Ford's digital marketing team is looking f ...
- Digital Music Sales Record Uptick
MediaDailyNews, Wayne Friedman - Thursday, May 12, 2011
The Nielsen Company says digital album and individual track sales contributed ...
- R/GA Named U.S. Digital AOR For L'Oreal Luxury
Online Media Daily, - Thursday, May 12, 2011
Interpublic's R/GA was named U.S. digital agency of record for the marketer ...
- Mitsubishi Outlander Goes To Edge Of Doom
Marketing Daily, Karl Greenberg - Wednesday, May 11, 2011
Besides the beautiful scenery, the road is also decorated with crucifixes. ...
- RTB: Forgetting the 80/20 Rule
Online Media Daily, - Wednesday, May 11, 2011
Much of the digital display media world is now comprised of compani ...
- In The Cloud: Syzygy Sizes Up TV Of The Future
Online Media Daily, - Wednesday, May 11, 2011
Syzygy Lab, a unit of the WPP-backed Euro-centric digital agency, has develop ...
- Meredith Integrated Marketing Taps Rubin As Digital Strategy Director
Online Media Daily, - Tuesday, May 10, 2011
Meredith Integrated Marketing has named Dan Rubin, director, digital strategy. ...
- Smith To Chief Revenue Officer, Evidon
Online Media Daily, - Tuesday, May 10, 2011
Greg Smith has joined Evidon as Chief Revenue Officer. ...
- Hinz To Head Digital At MediaCom
Online Media Daily, - Tuesday, May 10, 2011
WPP's MediaCom U.S. has named Jeffrey Hinz as managing partner, digital directo ...
- One Agency Has Moved Beyond The Digital/Traditional Dichotomy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 10, 2011
Is R/GA a digital agency? It would like to make that questi ...
- WestJet Launches 'Moments' Ad Campaign
Marketing Daily, - Monday, May 9, 2011
The Canadian airline WestJet is launching an ad campaign depicting true experienc ...
- Posterscope Reorganizes U.S. Operations, Names Top Research, Digital Managers
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2011
Posterscope, the big, global out-of-home communications agency that operates under the aeg ...
- Digital Fuels Clear Channel Outdoor Growth
MediaDailyNews, Erik Sass - Monday, May 9, 2011
Ad spending appears to be recovering in the out-of-home industry, judging ...
- ESPN Consolidates Print/Digital Media Under Kosner
Online Media Daily, Gavin O'Malley - Monday, May 9, 2011
ESPN has streamlined ops, consolidating its digital and print media operations und ...
- No Joy in Mudville, But Cybernetically, Yellow Pages Fly
Research Brief, Jack Loechner - Monday, May 9, 2011
According to Simba Information's latest report from David Goddard and the edito ...
- Mobile App Gigwalk Digitizes Real-World Experiences
Online Media Daily, Laurie Sullivan - Wednesday, May 4, 2011
Gigwalk plans to launch Wednesday after being in private beta for s ...
- Forever 21 Hosts Holographic Fashion Shows
Marketing Daily, Tanya Gazdik - Monday, May 2, 2011
The promotion, conceived and produced with the help of digital agency space15 ...
- RCA Launches New Battery-Powered TVs
MediaDailyNews, David Goetzl - Monday, May 2, 2011
RCA is launching a new line of portable, battery-operated TV sets; sever ...
- O'Brien To Managing Director, Digital, Mindshare Chicago
Online Media Daily, - Monday, May 2, 2011
Chris O'Brien was named managing director, Digital Office Lead, for Mindshare Chic ...
- We Want Our Playstation Network Back: Sony Offers Make Goods on Massive Outage
VidBlog, Steve Smith - Tuesday, May 3, 2011
The takedown of the Sony Playstation Network is big news for gamer ...
- New Travel Study Defines Digital Genius
Marketing: Travel, Gary Leopold - Monday, May 2, 2011
The first-ever look at the Digital IQ of leading travel brands revea ...