- Global Digital Music Spending To Hit 5 Billion Euros
Around the Net In OMD Europe, Nina Lentini - Thursday, August 16, 2012
Streaming sales - listening to tunes on the likes of Spotify a ...
- Diet Coke Rolls Out New Packaging, Campaign
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2012
The design, to begin appearing on Diet Coke products as of Sep ...
- Mag Bag: 'Best Life' Is Reborn
MediaDailyNews, Erik Sass - Thursday, August 16, 2012
Some departed titles are being resurrected by publishers banking on continued intere ...
- Excessive Online Ads Curbed By Metric Standard
Online Media Daily, Gavin O'Malley - Thursday, August 16, 2012
An oversupply of inventory is weighing down the online ad industry a ...
- N.Y. Times To Tap Thompson's Digital Experience
Around the Net In OMD Europe, Nina Lentini - Wednesday, August 15, 2012
With a new job, outgoing BBC boss Mark Thompson will face t ...
- Lunchables Teams Online Prizes, Mall Game Kiosks
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2012
Kraft Foods' Lunchables has launched an integrated "Never Be Bored Again" campai ...
- GroupM Ups 3 Key Execs, Norman To Chief Digital Officer
Online Media Daily, Fern Siegel - Wednesday, August 15, 2012
Noting digital's key role in future success, WPP's GroupM North American C ...
- Digital Push: Iliffe May Replace Sub-editing Function
Around the Net In OMD Europe, Nina Lentini - Tuesday, August 14, 2012
In an internal memo, editorial staff were told: "Although individuals will sti ...
- Digital Radio Channel Debuts IPad App
Around the Net In OMD Europe, Nina Lentini - Tuesday, August 14, 2012
Children's digital radio station, Fun Kids, has launched a free-to-download iPad ap ...
- NFL Launches Women's Apparel Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The league is launching its biggest marketing campaign to date about i ...
- Sears Auto Campaign Invokes Big Bad Wolf
Marketing Daily, Sarah Mahoney - Tuesday, August 14, 2012
A new campaign for Sears Auto Center relies on sketchy mechanics, desert ...
- NBA Inks Europe Deal With Kitbag
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The National Basketball Association has signed a multi-year partnership with Kitbag, ...
- Chrysler Drives Town & Country To BabyCenter
Marketing Daily, Karl Greenberg - Sunday, August 12, 2012
If there is one consistent trend in the auto business, it's mo ...
- Progresso Launches Recipe Starters Cooking Sauces
Marketing Daily, Karlene Lukovitz - Thursday, August 9, 2012
Puts a recipe, plus QR code linking to more, on each pack ...
- Aegis Extends Adland's Indian Acquisition Streak With C2 Buy
MediaDailyNews, Steve McClellan - Thursday, August 9, 2012
India has become a hotbed of holding company acquisition activity in rece ...
- A Digital Breakdown Of The 2012 Hispanic Fact Pack
Engage:Hispanics, Lee Vann - Thursday, August 9, 2012
For this post I thought it would be interesting to provide ...
- Uncommon Sense: The Restoration of Common Sense, Part 1
MediaDailyNews, Jeff Einstein - Thursday, August 9, 2012
We have created a wholly risk-averse business environment, entirely hostile and anathe ...
- Sapient Reports 10% Revenue Gain
MediaDailyNews, Steve McClellan - Wednesday, August 8, 2012
Boston-based marketing services firm Sapient reported a 10% revenue gain for t ...
- Newspapers' Future Hinges On Digital
Around the Net In OMD Europe, Nina Lentini - Tuesday, August 7, 2012
Newspapers continue to face "significant problems" from digital news competition according ...
- Scott Pitches Value With Incentive Program
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
The Scott brand of paper products has launched a new loyalty progr ...
- SpotGenie Software Streamlines Ad Delivery
Online Media Daily, Fern Siegel - Tuesday, August 7, 2012
SpotGenie, a digital advertising delivery network, has created a new software, FASTcode ...
- Digital Albums Are 34% Of All Album Sales In UK
Around the Net In OMD Europe, Nina Lentini - Monday, August 6, 2012
Digital album sales in the UK have hit the 100-million milestone ...
- Britons Buy More E-books Than Printed Ones
Around the Net In OMD Europe, Nina Lentini - Monday, August 6, 2012
Amazon, which owns the Kindle, a popular e-reader, has revealed that ...
- Streaming Olympics Pays Off For NBC
MediaDailyNews, Wayne Friedman - Friday, August 3, 2012
NBC has been pulling in an average of 31.5 million unique viewe ...
- Profits, Digital Revenue Up At Trinity Mirror
Around the Net In OMD Europe, Nina Lentini - Thursday, August 2, 2012
Digital revenues at Trinity Mirror rose across its national and regional operatio ...
- NFL Media: Join Us For 'Serious Fun'
Marketing Daily, Aaron Baar - Friday, August 3, 2012
The Olympics aren't even half over, but for many Americans, it's near ...
- Mag Bag: ABC Delays New Publisher's Statement
MediaDailyNews, Erik Sass - Thursday, August 2, 2012
A new, more detailed publisher's statement is coming from the Audit Bure ...
- Irish Times Issues Digital Challenge For Startups
Around the Net In OMD Europe, Nina Lentini - Wednesday, August 1, 2012
What can a 153-year-old news publisher teach five tech startups? Digital experti ...
- Uncommon Sense: Addiction As Moderator
MediaDailyNews, Jeff Einstein - Thursday, August 2, 2012
Our addiction to all things media and all things digital has obliterat ...