- Fulgoni: The Bottom Line Is Online Ads Work For Branding And Sales
Online Media Daily, Laurie Sullivan - Friday, July 31, 2009
Gian Fulgoni, chairman and co-founder of comScore, says advertisers and marketers ne ...
- Signals That May Lead To Online's Next $25 Billion
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
Emotionally dynamic ads that invite consumers to engage with brands through behavior ...
- Are Display Ads Bouncing Back?
Around the Net In Online Marketing, Ross Fadner - Thursday, July 23, 2009
It's something everyone in this industry wants to know: When will t ...
- Data Suggest Rebound In Online Ad Demand: Display, Pre-Roll CPMs Rising Again
Online Media Daily, Joe Mandese - Thursday, July 23, 2009
Some encouraging signs are mounting that suggest the online advertising marketplace m ...
- Welcome To The Dollhouse: EyeWonder Takes Twitter To Its Ads
Online Media Daily, Laurie Sullivan - Wednesday, July 22, 2009
Advertisers are providing an easy way for consumers to reach through a ...
- EyeWonder Takes Takeovers To Another Level
Online Media Daily, Gavin O'Malley - Wednesday, July 8, 2009
And consumers thought a blinking banner ad was hard to avoid. Taki ...
- Forrester Revises Interactive Outlook, Will Account For 21% Of Marketing By 2014
Online Media Daily, Joe Mandese - Wednesday, July 8, 2009
Interactive marketing expenditures will reach $55 billion by 2015, accounting for 2 ...
- Don't Lose Faith In The Click
Online Media Daily, Daniel Ruby - Monday, June 29, 2009
As Mark Twain once said, "The reports of my death are great ...
- 37 Sites Ready To Implement OPA's Bigger, Badder Ad Formats
Online Media Daily, Mark Walsh - Tuesday, June 30, 2009
The Online Publishers Association announced Tuesday that 37 of its members, who ...
- Hyatt Mobilizes Via Microsoft and Verizon
Online Media Daily, Tanya Gazdik - Tuesday, June 23, 2009
Hyatt Corp. is launching a mobile advertising campaign via Microsoft's mobile advertisi ...
- Tumri Gets $15 Million In Financing
Online Media Daily, - Tuesday, June 23, 2009
Display ad technology company Tumri has raised $15 million in new fundi ...
- Experts: Local Ad Buyers Won't Buy Yahoo's My Display Ads
Online Media Daily, Mark Walsh - Monday, June 22, 2009
Keeping up with Google, Facebook and MySpace, Yahoo Monday unveiled its o ...
- Google Tests Product Search Ads
Around the Net In Online Marketing, Ross Fadner - Monday, June 22, 2009
Google has begun testing a new ad format that will show peop ...
- Bartz Could be Yahoo's Last, Best Hope
Around the Net In Online Marketing, Ross Fadner - Monday, June 22, 2009
...
- Dear Advertiser: We're Testing Google Products Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 22, 2009
The Google Affiliate Network has sent an email to select people aski ...
- Bing, Bing, Bing! Microsoft Revamp Enters Round Two
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 19, 2009
While most of the discussion of Microsoft's online business has been arou ...
- OPA: Display Ads Drive Engagement, E-Commerce
Online Media Daily, Mark Walsh - Thursday, June 18, 2009
Continuing its campaign to promote the Internet as an effective medium f ...
- Flash-Based Engine Bets On Visual Search
Online Media Daily, Laurie Sullivan - Thursday, June 18, 2009
In a move that is intended to drive traffic for advertisers li ...
- RBC: Online Advertising Showing Signs Of Life
Online Media Daily, Mark Walsh - Friday, June 12, 2009
"Cautiously optimistic" is how RBC Capital Markets describes the outlook for onli ...
- iCrossing Taps The 'Social Graph'
Online Media Daily, Gavin O'Malley - Monday, June 15, 2009
With an eye on social networks, digital agency iCrossing on Monday ...
- Following Ad Failures, Google Turns Focus to Display
Around the Net In Online Marketing, Ross Fadner - Friday, June 12, 2009
"Google can't seem to make a go of it anywhere else ...
- Wall Street: Is Online Ad Downturn Cyclical Or 'Secular?'
Online Media Daily, Joe Mandese - Friday, June 12, 2009
The recent downward pressure on online display ad prices is leading ...
- Bank Of America Courts Small Business Through Yahoo
Online Media Daily, Tanya Gazdik - Wednesday, June 10, 2009
Bank of America is partnering with Yahoo to build visibility online wi ...
- Data Reveals Online Display Is Bucking Ad Downturn, Rises 8% In First Quarter
Online Media Daily, Joe Mandese - Wednesday, June 10, 2009
While the overall online advertising marketplace declined an estimated 5% during t ...
- Microsoft Experimenting With Bing Ad Placement, Formats
Online Media Daily, Laurie Sullivan - Tuesday, June 9, 2009
Similar to a fledgling attempting to fly, Bing has a lot ...
- Nielsen: U.S. Ad Spending Plummets $3.8 Billion
MediaDailyNews, Joe Mandese - Monday, June 8, 2009
Ad spending in the U.S. media tracked by the Nielsen Co. declin ...
- Coremetrics Enters Behavioral Targeting Display Ad Space
Online Media Daily, Laurie Sullivan - Tuesday, June 9, 2009
Coremetrics AdTarget launched Tuesday, giving advertisers a way to reach consumers wi ...
- Digg Testing New Social Ad Units
Online Media Daily, Mark Walsh - Thursday, June 4, 2009
In its latest bid to boost ad revenue, Digg plans to ro ...
- Online Display CPMs Plummet, New 'Secondary Premium' Ad Market Emerges
Online Media Daily, Joe Mandese - Wednesday, June 3, 2009
The price of online display advertising inventory sold via advertising networks fe ...
- AdMob To Launch new iPhone Ad Units
Online Media Daily, Mark Walsh - Tuesday, June 2, 2009
In connection with the upcoming launch of the iPhone 3.0 operating syste ...