- AOL Intros Cross-Platform Ad Strategy
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 29, 2012
AOL has extended its Pictela platform across multiple screens to allow bran ...
- Denver Airport Flies DOOH
MediaDailyNews, Erik Sass - Tuesday, June 19, 2012
Travelers passing through Denver International Airport will find the experience quite ...
- engage:BDR Targets RTB Platform To Direct-Response Advertisers
Online Media Daily, Laurie Sullivan - Monday, June 18, 2012
engage:BDR, a full-service display ad network, on Tuesday will publicly debut Fir ...
- RadiumOne Uses URL Shortener Data To Target Display Ads
Online Media Daily, Laurie Sullivan - Wednesday, June 13, 2012
Social signals have become a targeting tool for display ads. RadiumOne releas ...
- Reimagining The Best Use For Mobile Search, Display Cross-Channel Strategies
SearchBlog, Laurie Sullivan - Monday, June 11, 2012
Despite fears about limited creative opportunities, privacy issues, device fragmentation, lack ...
- Audience Targeting Coming From A Neighborhood Store Near You
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 6, 2012
eXelate has begun to research long-tail services that would provide local business ...
- DoubleClick Reaches For Total Online Advertising Funnel
Online Media Daily, Laurie Sullivan - Tuesday, June 5, 2012
Google has stepped up efforts to re-engineer systems that plan, buy, se ...
- MediaMath, DMA Push To Institutionalize Digital Marketing, Create Institute To Do It
Online Media Daily, Joe Mandese - Friday, June 1, 2012
To all but the most plugged-in industry insiders, the rapid proliferation ...