- WPP's Spafax Teams With Nielsen To Develop Digital OOH Index, Calls It A Vital Next Step Toward 'Exchange' Model
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2012
WPP Group, the largest buyer of media in the world, once aga ...
- Yahoo Revs Up 11%, Mayer Puts Focus On Search, Mobile
Online Media Daily, Laurie Sullivan - Monday, October 22, 2012
Yahoo's revenue from search, minus traffic acquisition costs, rose 11% to $4 ...
- Nielsen Chief: GroupM Pushing XCR As Cross-Platform Ratings Standard, Asserts It's A Fait Accompli
Online Media Daily, Joe Mandese - Monday, October 22, 2012
Nielsen is approaching an "inflection point" in terms of the ad indust ...
- Google: Earnings Down, Revs Up, Mobile Is Wild Card
Online Media Daily, Laurie Sullivan - Thursday, October 18, 2012
Google's premature third-quarter earnings release stirred the investment community Thursday by reporti ...
- Search, Social, Display Team Building
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 18, 2012
What does it mean to maximize a company's digital marketing teams? Ja ...
- Google Gives Virtual Look At Data Centers
Online Media Daily, Laurie Sullivan - Wednesday, October 17, 2012
The world got to take a virtual tour of Google's data cente ...
- Forrester: Data, Program Buying To Support $28 Bil For Display Media In 2017
Online Media Daily, Laurie Sullivan - Tuesday, October 9, 2012
Marketers will spend about 17% more annually for interactive display marketing ...
- Show Notes: The Machine In Don Draper's Garden
Data and Targeting Insider, Steve Smith - Friday, October 5, 2012
As automation rapidly dominates online advertising, people in the industry have beg ...
- Report Finds Data On Online Ad 'Viewability' Is, Ironically, Less Viewable
Online Media Daily, Joe Mandese - Monday, October 1, 2012
At a time when the ad industry is lobbying publishers to disclo ...
- IAB 'Rising Stars' Ads Beat Standard Units
Show Daily, Mark Walsh - Monday, October 1, 2012
The Interactive Advertising Bureau on Monday said the eight Rising Stars ...
- IAB 'Rising Stars' Ads Beat Standard Units
Show Daily, Mark Walsh - Monday, October 1, 2012
The Interactive Advertising Bureau on Monday said the eight Rising Stars ...