- Minority Miss: Hispanics And Asians Less Likely To Be Contacted By Political Campaigns
Email Insider, Ray Schultz - Monday, February 1, 2021
Emails were sent more to Whites than to Blacks, Hispanics and Asian ...
- Greg Fox Joins Moore As Chief Strategy Officer
Email Marketing Daily, Ray Schultz - Monday, February 1, 2021
Fund-raising veteran Greg Fox previously served at Merkle, where he launched t ...
- Terminus And Outreach Integrate Their Platforms
Email Marketing Daily, Ray Schultz - Monday, February 1, 2021
The integration ties insights from Outreach with the email and web personalizati ...
- New SparkPost Funding Will Help Firm Build Team In UK
Around the Net in Email, Ray Schultz - Friday, January 29, 2021
The $180 million in financing announced this week by SparkPost will he ...
- An Email Marketer's Guide To Customer Journey Mapping
Around the Net in Email, Ray Schultz - Friday, January 29, 2021
Customer journey mapping is a tool that can help brands better understa ...
- Case Study: Salesforce Helps Adidas Send Dynamic Email Content
Around the Net in Email, Ray Schultz - Friday, January 29, 2021
Salesforce has helped Adidas incorporate dynamic content into its email marketing campaign ...
- Consumers Now Say Online Platforms Are Essential: Study
Digital News Daily, Ray Schultz - Friday, January 29, 2021
Facebook, Amazon and Google are deemed integral by people who are stayi ...
- The BI Build: Business Intelligence/SQL Budgets Are Rising
Email Insider, Ray Schultz - Friday, January 29, 2021
As business intelligence budgets increase and structured query language is increasingly use ...
- Fanplayr Unveils Targeted SMS Service
Email Marketing Daily, Ray Schultz - Friday, January 29, 2021
The company claims that text is more effective than email marketing. ...
- Retarus Debuts Inbound Email Management Tool
Email Marketing Daily, Ray Schultz - Friday, January 29, 2021
The Bounce and Response manager is designed for firms that send hi ...
- Email Design Trends For B2B Marketers
Around the Net in Email, Ray Schultz - Thursday, January 28, 2021
The pandemic is pushing B2B marketers away from face-to-face contact and mo ...
- Email Marketing Content Tricks
Around the Net in Email, Ray Schultz - Thursday, January 28, 2021
Email content has to be both relevant and readable. Here are wa ...
- Handle With Care: Customers Demand A Good Experience, Brands Trying To Provide It
Email Insider, Ray Schultz - Thursday, January 28, 2021
Email remains a preferred channel, but it falls behind SMS when ...
- AWeber Adds Landing Page Tool For SMBs
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
The new tool is an extension of AWeber's email marketing software f ...
- Mediafly Raises $25 Million In Growth Funding
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
The company will "double down" on growing its sales enablement tool. ...
- Episerver Rebrands Itself As Optimizely
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
Episerver acquired Optimizely last year, and will now assume use of th ...
- Publishers Have Little To Fear From Twitter's Entry Into Newsletters
Publishing Insider, - Thursday, January 28, 2021
These independent newsletters aren't necessarily a threat to established publishers, though t ...
- Washington State Privacy Bill Sponsor Says Third Time Could Be The Charm
Around the Net In Digital, Ray Schultz - Wednesday, January 27, 2021
Washington state’s third attempt to pass new data privacy regulations could wo ...
- Consumers Warned: Don't Unsubscribe From Spam Emails
Around the Net in Email, Ray Schultz - Wednesday, January 27, 2021
Illicit spammers have their own way of looking at things: When ...
- Happy Friday: That Day Pulled Highest Email Open, Click Rates
Email Insider, Ray Schultz - Wednesday, January 27, 2021
But mobile opens fell during the year as people worked at hom ...
- SparkPost Snares $180 Million In New Funding
Email Marketing Daily, Ray Schultz - Wednesday, January 27, 2021
The firm claims growth as COVID-19 drives brands into email marketing. ...
- UK Firms Say Data Quality Is Critical For Their Email Marketing
Email Marketing Daily, Ray Schultz - Wednesday, January 27, 2021
But a third do not feel that their data quality is goo ...
- Gmail Hit In Tuesday Internet Outage
Email Marketing Daily, Ray Schultz - Wednesday, January 27, 2021
Verizon, Amazon, Zoom and Slack were also affected in failure covering t ...
- Litmus Integrates With Pardot And SparkPost While Offering Other Email Enhancements
Email Marketing Daily, Ray Schultz - Wednesday, January 27, 2021
The improvements are designed to streamline email workflow and improve the custom ...
- Vimeo Launches Video Lead-Generation Tool For Use In Email Platforms
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 27, 2021
The integration with launch partners HubSpot, Mailchimp, and Constant Contact, among other ...
- Grindr Fined $11.7 Million For Alleged Disclosure Of Personal Data
Around the Net In Digital, Ray Schultz - Tuesday, January 26, 2021
Grindr, a gay dating app, has been fined $11.7 million by t ...
- Google Claims New Ad Techniques Are Almost As Good As Cookies
Around the Net in Email, Ray Schultz - Tuesday, January 26, 2021
Google claims that the ad-targeting techniques it outlines in its Privacy Sandb ...
- Quick-Change Artists: Why Brands Are Turning To Agile Marketing
Email Insider, Ray Schultz - Tuesday, January 26, 2021
Agile marketing involves the ability to scale up as required. This abili ...
- Braze Debuts Digital Personalization Features
Email Marketing Daily, Ray Schultz - Tuesday, January 26, 2021
The new tools are designed to create more personalized cross-channel experiences, t ...
- Identiv Names Leigh Dow As VP Of Marketing
Email Marketing Daily, Ray Schultz - Tuesday, January 26, 2021
Dow previously worked in senior marketing positions at Honeywell and Intel. ...