- What The 80/20 Rule Means For Email Marketers
Around the Net in Email, Ray Schultz - Wednesday, November 7, 2018
The 80/20 rule posits that 80% of sales come from 20% ...
- Trump The Spam King: President's Name Tops Email Subject Lines
Email Insider, Ray Schultz - Wednesday, November 7, 2018
Donald Trump dominated the election. And he also led in spam subje ...
- BMW Improves Email Results With Event Campaign
Email Marketing Daily, Ray Schultz - Wednesday, November 7, 2018
The auto brand relied on segmentation and dynamic adjustments in a campai ...
- SendGrid Grows Its 3Q Revenue By 31%
Email Marketing Daily, Ray Schultz - Wednesday, November 7, 2018
The company reports an increase for its API and marketing campaign businesse ...
- Convey Adds Email Automation And A Forum Platform
Email Marketing Daily, Ray Schultz - Wednesday, November 7, 2018
Convey says it is helping Align partners create marketing campaigns and monit ...
- 6sense Adds Account-Based Marketing Tools To Its B2B Platform
Email Marketing Daily, Ray Schultz - Wednesday, November 7, 2018
6sense says it is helping B2B marketers track an account's engagement a ...
- Search Leads In Driving Election Day Online Sales
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 7, 2018
Search became the top promotional driver for retailers on Election Day, accordi ...
- NYU Research Team Develops Tool To Fight Email Crime
Around the Net in Email, Ray Schultz - Tuesday, November 6, 2018
A New York University research team has created a visual analytics to ...
- Why Email Marketers Should Emulate Spotify's Preference Center
Around the Net in Email, Ray Schultz - Tuesday, November 6, 2018
Spotify has a preference center that allows users to fine-tune their choic ...
- Making The Most Of Your Email List
Around the Net in Email, Ray Schultz - Tuesday, November 6, 2018
Don’t just send out monthly email newsletters: Instead, employ a sequencing strate ...
- Microsoft Halts Office 365 Email Tips Plan
Around the Net in Email, Ray Schultz - Tuesday, November 6, 2018
Microsoft has backed off a plan to send Office 365 and Microso ...
- Bluefly Launches Shopper Activation Email Program
Around the Net in Email, Ray Schultz - Tuesday, November 6, 2018
Bluefly, a curated fashion marketplace, has launched a shopper activation and ca ...
- Oath Rebranded In Verizon Restructuring
Digital News Daily, Ray Schultz - Monday, November 5, 2018
The newly created Verizon/Oath unit will be one of three newly structur ...
- Falling Afoul Of Email Law: Election Day Report From UK Outlines Data Mischief
Email Insider, Ray Schultz - Tuesday, November 6, 2018
Can democracy be threatened by routine campaign emails? UK regulators may ha ...
- Millennials Are High On Videos, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 6, 2018
To snare millennials, post a video and include a call to actio ...
- Radisson Breach Could Lead to Problems Under GDPR
Around the Net in Email, Ray Schultz - Monday, November 5, 2018
The Radisson Hotel Group notified loyalty members of a data breach ...
- Melania Trump Blasts 'Fake News' In Saturday Email
Around the Net in Email, Ray Schultz - Monday, November 5, 2018
An email signed by First Lady Melania Trump charges that “Democrats a ...
- Verizon May Be Conceding Defeat On Oath: Analysis
Around the Net in Email, Ray Schultz - Monday, November 5, 2018
Verizon’s Oath is experiencing slowly declining sales. Will Verizon simply milk ...
- Email List Segmentation Can Boost Holiday Sales
Around the Net in Email, Ray Schultz - Monday, November 5, 2018
Brands can no longer prevail by sending the same holiday emails ...
- A Rundown Of Campaign Monitor's Analytics Service
Around the Net in Email, Ray Schultz - Monday, November 5, 2018
Campaign Monitor helps brands trigger lifecycle emails, including birthday and re-engagement message ...
- Breach Fatigue: Consumers Don't Give Up On Brands Because Of Data Leaks
Email Insider, Ray Schultz - Monday, November 5, 2018
Shoppers will stick with a store that has had a major da ...
- Liberty University Rents Student/Donor Email List To Senate Candidate Stewart
Email Marketing Daily, Ray Schultz - Monday, November 5, 2018
The email list was leaked to Stewart's campaign for roughly $9,750, ...
- New MessageGears Feature Is Designed To Encrypt PII In Cloud
Email Marketing Daily, Ray Schultz - Monday, November 5, 2018
The new security feature will also prevent internal staff from viewing person ...
- A Guide To The EU's ePrivacy Regulation
Around the Net in Email, Ray Schultz - Friday, November 2, 2018
Marketers may think that GDPR is the last new privacy law th ...
- How Mass Personalization Can Help Retail Brands
Around the Net in Email, Ray Schultz - Friday, November 2, 2018
Retailers have long used customer data to drive email campaigns, but th ...
- !5 Ways To Avoid Landing In Spam Traps
Around the Net in Email, Ray Schultz - Friday, November 2, 2018
If your emails are getting caught producing poor results, it may n ...
- Twilio CEO Blasts Hate Speech And Points To Company Policy: Report
Email Insider, Ray Schultz - Friday, November 2, 2018
The new SendGrid owner has a firm policy on hate speech. C ...
- Voters Are Suckers For Fake Political Emails: Study
Email Marketing Daily, Ray Schultz - Friday, November 2, 2018
People are especially prone to falling for emails pretending to be fr ...
- Hearing The Call: How Oticon Uses Email To Speed Up Hearing Aid Sales
Email Marketing Daily, Ray Schultz - Friday, November 2, 2018
Hearing aid manufacturer Oticon nurtures prospects in a lengthy direct-to-consumer sales cy ...
- BrightTALK Integrates With HubSpot To Target Webinar Viewers
Email Marketing Daily, Ray Schultz - Friday, November 2, 2018
The HubSpot partnership will allow BrightTALK clients to pursue co-marketing. ...