- MMA Unveils New Definition Of 'Mobile Marketing'
Online Media Daily, Joe Mandese - Wednesday, November 18, 2009
The Mobile Marketing Association Tuesday released revisions to its definition of "mobi ...
- IAB, Bain Unveil 'Roadmap' For Building Brands Online: Report Addresses Industry's Dysfunctions
Online Media Daily, Joe Mandese - Thursday, November 12, 2009
Last year, the Interactive Advertising Bureau and Bain & Co. released t ...
- Razorfish Study: Special Offers Drive Engagement In Social Media
Online Media Daily, Mark Walsh - Sunday, November 8, 2009
A new study suggests the key to engagement on social properties com ...
- ComScore: Microsoft Most Engaging
Online Media Daily, Gavin O'Malley - Sunday, November 8, 2009
In what will surely come as a surprise to some, Microsoft sit ...