- We Are Social To Create Tiger Beer Social Strategy
Online Media Daily, Steve McClellan - Monday, October 29, 2012
Social media agency We Are Social has been appointed by Tiger Be ...
- Are Our Results Good? Find Out If Your Engagement Rates Stack Up
Marketing: Health, Daniella Koren - Friday, October 26, 2012
Relationship marketing (RM) programs are powerful tools that help consumers make educat ...
- Timing and Time Zone Segmentation Optimizes Retail EMailing
Research Brief, Jack Loechner - Friday, October 26, 2012
According to GetResponse findings released in October 2012, opt-in newsletters and emai ...
- Facebook Sees Growth In Brand Engagement
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 25, 2012
Facebook brand engagement has risen 896% on a year-over-year basis, according ...
- Forget Social Media Reading List - Keep It Simple
Marketing Daily, Karl Greenberg - Tuesday, October 23, 2012
There are, said Facebook's Helen Min, four dimensions of social marketing: connec ...
- Pregame Super Bowl Clips Drive Social Views, Engagement
MediaDailyNews, David Goetzl - Tuesday, October 23, 2012
As marketers plan their strategies around their Super Bowl ads, research fr ...
- Adobe Predicts Rising Mobile CPCs
Online Media Daily, Laurie Sullivan - Monday, October 22, 2012
Google's downward sliding cost per click last quarter, caused by an increa ...
- Mobile Rising: Newspapers, Magazine Readership, Ad Engagement Up
MediaDailyNews, Erik Sass - Wednesday, October 17, 2012
More tablet owners are reading newspapers and magazines on their devices: 11. ...
- The Future Of Fan Audiences
Online Media Daily, Spencer Richardson - Wednesday, October 17, 2012
Reducing audience acquisition costs, while simultaneously increasing the returns they generate remai ...
- DailyCandy Taps Moore As EVP To Enhance Cross-Platform Engagement
Online Media Daily, Gavin O'Malley - Monday, October 15, 2012
DailyCandy has named Alison Moore executive vice president and general manager, charg ...
- Olympic Ads Net Brands Higher Recall, Likeability Scores
MediaDailyNews, David Goetzl - Friday, October 5, 2012
NBCUniversal outperformed ad sales expectations in the recent London Games and amo ...
- Facebook Scrambles To Catch Up With Mobile Audience
Online Media Daily, Mark Walsh - Friday, October 5, 2012
A new Macquarie study shows that engagement on Facebook remains strong, b ...
- Smart Brand Integration Builds The Best Engagement
Online Media Daily, Daniel Bornstein - Tuesday, October 2, 2012
Consumers are not commodities; they are individuals who want to be treat ...
- Video Ups Mobile Ad Engagement
Online Media Daily, Mark Walsh - Tuesday, October 2, 2012
Ad features such as video and image galleries help boost engagement wi ...