- Buzz-Building Pop-Ups Prove Popular In Down Real Estate Market
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
You've been reading about buzz-generating pop-up stores for a few years no ...
- Despite Sponsorship Cuts, Ford Sticks With Keith
Marketing Daily, Karl Greenberg - Friday, August 28, 2009
Kevin Schebil, manager of Ford truck communications, says the automaker has ...
- Birkin Tells Why He Took 70% Stake In RPMC
Online Media Daily, Laurie Sullivan - Friday, August 28, 2009
Many agencies try to make digital strategies the most important piece ...
- T-Mobile Dials Up Mariachi
Marketing Daily, - Thursday, August 27, 2009
The San José Mariachi and Mexican Heritage Festival, a Latin music eve ...
- Disney To Use Expo to Boost TV Projects
Around the Net In Media, Joan Voight - Monday, August 24, 2009
The leadership at Walt Disney Co. is moving forward with the D ...
- Cruzan Rum Spotlights Authenticity
Marketing Daily, Karlene Lukovitz - Tuesday, August 18, 2009
The core elements of the creative for the out-of-home-focused campaign are t ...
- Wildfire Acquires Keystone
Marketing Daily, - Saturday, August 15, 2009
Wildfire, a Winston-Salem, N.C.-based marketing firm, says it has acquired Keystone Marketin ...
- Lego Launches Nationwide Tour
Marketing Daily, - Friday, August 14, 2009
Lego, the building-block toy brand launched a nationwide tour, The Lego Experienc ...
- Kia Rides Soul Train Across Country
Marketing Daily, Karl Greenberg - Friday, August 14, 2009
Kia is bringing the new Soul crossover to 10 cities as pa ...
- Corporations Take A Low-Key Approach To Event Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 12, 2009
...
- Michaels Woos Worried Back-To-Schoolers
Marketing Daily, Sarah Mahoney - Tuesday, August 4, 2009
"This has been a big year for do-it-yourself, not just because ...
- Study: Sampling Results In Long-Term Sales Boost, Halo Effect
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
In-store sampling not only boosts day-of-event sales, it can also drive long-te ...
- Radio Shack To Launch The Shack Campaign
Marketing Daily, - Monday, August 3, 2009
Radio Shack Corporation will unveil its new brand creative platform, "The Shack ...
- Biz Press Continues To Depress: Event, Ad Revenues Plummet
MediaDailyNews, Joe Mandese - Tuesday, August 4, 2009
The U.S. business press is being hit by a double whammy, ...