- Events, Social Media Link Odwalla To Young Actives
Marketing Daily, Karlene Lukovitz - Friday, July 30, 2010
While Odwalla's marketing mix includes some traditional media advertising, as well ...
- Suzuki Program Rewards Social Media Visits
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We are trying to tie everything together," says Glenn McClanan, account direct ...
- Guinness World Records, Omnicom Partner For Marketing Events
MediaDailyNews, David Goetzl - Friday, July 30, 2010
A unit of the Guinness records company is setting up shop ...
- Ford Rallies For Fiesta At X-Games
Marketing Daily, Karl Greenberg - Thursday, July 29, 2010
The company is using a 24/7 strategy for Fiesta with a marketi ...
- Volvo Gets Down And Naughty In Trendy European Cities
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
If Disney can produce risqué movies, why can't Volvo do "naughty" event ...
- Saab Woos Its Formerly Loyal Customers
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
"We have put together an extensive loyalty communications package, including a loyal ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- Just An Online Minute... Shut The FrontDoor!
Just An Online Minute, Kelly Samardak - Wednesday, July 28, 2010
When I read "mini upfront" in my invitation to join Scripps ...
- Just An Online Minute... Went To The Working Mother Media Awards Luncheon -- And All I Got Were These Disturbing Human Trafficking Stats
Just An Online Minute, Kelly Samardak - Tuesday, July 27, 2010
You may have noticed that some events inspire me to challenge myse ...
- Lay's Enlists Local Farmers For Mobile Tour
Marketing Daily, Tanya Gazdik - Monday, July 26, 2010
"This is a natural extension of that campaign," Lay's Linda Bethea tel ...
- Tweeters Star In Wheat Thins TV Ads
Marketing Daily, Karlene Lukovitz - Monday, July 26, 2010
"The social media conversations about Wheat Thins and viral effect are real ...
- Digital Coupon 'Events' Take Off
Marketing Daily, Erik Sass - Monday, July 26, 2010
The number of special product promotions featuring digital coupons increased 84% betwe ...
- Kia Backs Family 'Yo Gabba Gabba!' Tour
Marketing Daily, - Friday, July 23, 2010
Kia Motors America will be presenting sponsor of the "YO GABBA GABB ...
- New Leaf Recruits 'Defenders Of Taste'
Marketing Daily, Karlene Lukovitz - Thursday, July 22, 2010
The Defenders, dressed in hard-to-ignore (even in Manhattan) green-and-black costumes that inclu ...
- JetBlue Hosts Free Sarah McLachlan Concert
Marketing Daily, - Wednesday, July 21, 2010
In connection with her new album release, "Laws of Illusion," McLachlan's conce ...
- Retail Eyewear Gets An Entirely New Look
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
It's decidedly not your father's LensCrafters: It has a wind tunnel, ...
- Tuaca Liqueur Goes 'Beyond the Usual'
Marketing Daily, Karlene Lukovitz - Tuesday, July 20, 2010
While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mix ...
- Stayfree/Carefree/O.b., 'Self' In Lilith Promo
Marketing Daily, Tanya Gazdik - Tuesday, July 20, 2010
McNeill-PPC is offering a daily online sweepstakes through July 30 for ...
- Saab's Muller Has Ambitious Plans For Brand
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
CEO Victor Muller is appealing to owners and fans this week ...
- Virgin Mobile Unveils FreeFest Lineup
Marketing Daily, - Tuesday, July 20, 2010
Artists such as M.I.A., LCD Soundsystem, Pavement, T.I. Ludacris and Joan Je ...
- Visa Launches Prepaid Card Awareness Effort
Marketing Daily, Tanya Gazdik - Monday, July 19, 2010
The campaign targets financially underserved consumers. Visa estimates that there are approximate ...
- Sauza Tequila Targets Women Via 'Redbook'
Marketing Daily, Karlene Lukovitz - Friday, July 9, 2010
Aiming to establish itself as women's tequila brand of choice and ...
- Verizon Sponsors Soccer Final House Parties
Marketing Daily, Tanya Gazdik - Thursday, July 8, 2010
"The house party fits nicely into Verizon's FiOS marketing plan because i ...
- Green Debates Target Younger Folk For Lexus
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
Lexus' Andrea Lim says the stylized focus of the efforts, with ...
- Crystal Light Throws Lilith Fair Tailgating Event
Marketing Daily, - Tuesday, July 6, 2010
The event will feature a karaoke sing, with participants eligible to w ...
- Versus Gears Up For Armstrong's Final Tour de France
Around the Net In Media, Fern Siegel - Monday, July 5, 2010
The 2010 Tour de France will mark the last time Lance Armstro ...
- Summertime Brings Events To The Forefront
Marketing Daily, Aaron Baar - Tuesday, July 6, 2010
"We know there's a lot of different events and activities," Scarborough's Howa ...
- 2K Sports Spends Summer On Hockey Tour
Marketing Daily, - Thursday, July 1, 2010
The company has commissioned a custom-designed RV rigged with game gear ...
- How To Make Your Summer Sponsorships Epic
Engage:Teens, Doug Akin - Thursday, July 1, 2010
Brands must raise the bar, seek to deliver epic, highly memorable, conversation-wort ...