- Quarter Of Young People Mainly Shop Online For Clothes
Around the Net In MAD London, Sean Hargrave - Friday, September 19, 2014
Over a quarter (28 percent) of young people buy the majority ...
- Converse Use AdBlock Technology To Replace Other Brands' Messages With Its Content
Around the Net In MAD London, Sean Hargrave - Wednesday, September 17, 2014
Nike-owned trainers brand Converse has created a browser extension that uses adblo ...
- Fashion Week's Social Lessons For Brands
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
With the fall fashion season in full swing, brands are taking ide ...
- Fashion Designers Craft Images On Social Media
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, September 16, 2014
Which labels ruled the runway during New York Fashion Week, earlier th ...
- After Fashion Week Comes the Question: Who Will be the Next Fashion Victim?
Engage:Boomers, Peter Hubbell - Tuesday, September 16, 2014
Fashion Week rocked last week, once again setting New York abuzz ...
- My Fashion Week In 48 Hours
Just An Online Minute, Persia Tatar - Monday, September 15, 2014
Fashion Week is all about the lovely clothes (of course!), the must-ha ...
- Pret-A-Mesure (Ready To Measure)
Metrics Insider, Sherrill Mane - Thursday, September 11, 2014
It is Fashion Week in New York City. And, to coincide wi ...
- Instagram Putting Fashion World On Full Display
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, September 5, 2014
To say nothing of other industries and media categories, Instagram appears ...
- Millennial Fashion: How the Times Have Changed
Engage:Millennials, Brittany Barnic - Friday, September 5, 2014
Fashion trends come and go ... this is as true today ...
- Abercrombie Says It Gets It As Teens Eschew Logos
Marketing Daily - Top of the News, Thom Forbes - Friday, August 29, 2014
Teens are finding other ways to express their identities than by weari ...
- Ford Back With Fashion For Mustang
Marketing Daily, Karl Greenberg - Tuesday, August 26, 2014
Mustang Unleashed, featuring the work of several designers: Anna Sui; Rogan Grego ...
- Brizo Faucet Speaks The Language Of Fashion
MAD, Larissa Faw - Thursday, August 14, 2014
A new campaign from Young & Laramore features print ads shot ...
- Beacons: Coming to a Mannequin Near You
MobileShopTalk, Chuck Martin - Friday, August 15, 2014
Thanks to beacons, mannequins are becoming live, interactive shopping locations. As wi ...
- Fashion Brands Trial VMBeacon Technology
Around the Net In MAD London, Sean Hargrave - Thursday, August 14, 2014
Fashion brands House of Fraser, Jaeger & Hawes and Curtis have roll ...
- Mazda Brings Zoom To 'Fashion Rocks'
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
Can Mazda's Miata Zoom Zoom in Moschino? Sure, the little roadster h ...
- Lord & Taylor, Hudson's Bay Go Big on Beacons
MobileShopTalk, Chuck Martin - Monday, July 28, 2014
I went beacon shopping over the weekend. While many retailers have be ...
- Skechers To Leverage Demi Lovato's Social Swagger
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2014
Skechers has tapped pop star Demi Lovato as its latest face, a ...
- GE Makes Moonwalk Commemorative Sneakers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
To commemorate its involvement in developing the boots Aldrin and Armstrong wo ...
- Lacoste Lets Shoppers Try On Trainers Virtually
Around the Net In MAD London, Sean Hargrave - Tuesday, July 22, 2014
Lacoste is launching what it dubs a "unique" app that allows shoppe ...
- Is Augmented Reality Over-Hyped?
London Blog, Sean Hargrave - Tuesday, July 22, 2014
Augmented Reality is a hot topic in marketing, and rightly so. ...
- Saks, SNL Team To Fight Cancer
Marketing Daily, Aaron Baar - Tuesday, July 1, 2014
"With Saturday Night Live celebrating its 40th season, it felt natural ...
- Big Businesses Are Betting On These Entrepreneurs
Engage:Teens, Melanie Shreffler - Thursday, June 19, 2014
In the '90s film "Don't Tell Mom The Babysitter's Dead," a teena ...
- Target To Launch Altuzarra Line
Marketing Daily, Sarah Mahoney - Tuesday, May 27, 2014
Scheduled to hit stores in mid-September, the line includes 50 items ...
- New Campaign Brings Halston + Warhol Together Again
MAD, Larissa Faw - Thursday, May 22, 2014
The campaign from Marc USA promotes a new museum exhibit that showcas ...
- Benefit, BSSP Launch 'Arresting' Campaign
MAD, Larissa Faw - Monday, May 19, 2014
The cosmetic brand, part of LVMH, is known for its cheeky marketi ...
- For Brands, Apps Are A Big Bust
Marketing Daily, Sarah Mahoney - Monday, May 19, 2014
"If you look at it with a glass-half-full perspective, it's worth noti ...
- Google Plucks Ross From Fashion Industry To Work On Google Glass
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 19, 2014
Ivy Ross officially joins Google Monday to head Google Glass, as t ...
- Harvey Gives Fashion Industry A Tech Forum To Bridge Gaps
SearchBlog, Laurie Sullivan - Wednesday, May 14, 2014
The fashion industry keeps losing talent to technology companies. The departure ...
- J. Crew, Forever 21 Explore Value Fashion Concepts
Marketing Daily, Sarah Mahoney - Wednesday, May 7, 2014
Primark, the fast-fashion chain owned by Associated British Foods and known througho ...
- Burberry Targets China With Ali Baba Online Store
Around the Net In MAD London, Sean Hargrave - Friday, April 25, 2014
In a drive to reach the luxury Chinese market, British fashion bra ...