- Chase Survey Shows Small Biz Optimism
Marketing Daily, - Thursday, September 30, 2010
This is the second year that Ink from Chase surveyed CEOs a ...
- ING Direct Encourages People To 'Touch The Ball'
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2010
In one spot, a man sets the ringtone for his bank te ...
- Goldman Kicks Off National Advertising Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 30, 2010
Thomas Kaplan blogs that Goldman Sachs is trying to counteract what ...
- Survey Finds GEICO Offers Best Value
Marketing Daily, Tanya Gazdik - Wednesday, September 29, 2010
Four out of 10 consumers selected GEICO, followed by Allstate, Progressive a ...
- At OMMA Global, Aflac CMO Charney Touts The Duck
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
"Brand awareness has gone from 11% to 91% in fewer than fo ...
- Study: Insurance Marketers Missing Opportunities
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2010
For the most part, consumers are happy with their insurance experience, b ...
- Fifth Third Bank Teams With Hometown Bengals
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2010
The work has resonated with fans. Both TV spots were placed ...
- Ally Bank Focuses On Customer Love
Marketing Daily, Tanya Gazdik - Wednesday, September 22, 2010
"We hear from happy customers every day in social media and throu ...
- Chase To Get Top Billing At MSG
Marketing Daily, - Tuesday, September 21, 2010
JPMorgan Chase has grabbed the brass ring with MSG. The company h ...
- TIAA-CREF Urges: 'Become Your Future You'
Marketing Daily, Tanya Gazdik - Monday, September 20, 2010
This is the first time the company is using real TIAA-CREF adviso ...
- Warren Takes Aim At Financial Product 'Tricks And Traps'
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
As she accepted the job of setting up a consumer financial protecti ...
- Liberty Mutual Pledges $1 Million For Penalty-Free College Football Game
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
A major player on the college football scene with its Liberty Mutu ...
- AmEx Helps Moms Talk To Teens About Money
Marketing Daily, Tanya Gazdik - Thursday, September 16, 2010
American Express has partnered with iVillage to launch "The Talk," a multiplatfo ...
- Scottrade 'Welcomes' Investors In Ad Campaign
Marketing Daily, Tanya Gazdik - Wednesday, September 15, 2010
Scottrade is launching a multi-media marketing campaign which the company says ...
- Study: Chase Best Engages Small Biz Online
Marketing Daily, Tanya Gazdik - Monday, September 13, 2010
The most remarkable thing that the study turned up was how mu ...
- Bank Group Signs Partnership Deal With NBA
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The company says U.S. marketing activity will focus on its BBVA Compa ...
- Citibank Launches Checking Promotion
Marketing Daily, - Monday, September 13, 2010
The limited-time offer provides new customers who open an eligible checking accoun ...
- 'Happy' Bank Customers Consider Switching
Marketing Daily, Aaron Baar - Friday, September 10, 2010
The most common reasons cited for switching banks: dissatisfied with the servi ...
- Royal Bank Launches Campaign Tied to Film Fest
Marketing Daily, - Friday, September 10, 2010
"See something original," is the theme carried throughout this year's campaign ...
- Chase Sponsors Festival Webcast On Facebook
Marketing Daily, - Thursday, September 9, 2010
Festival attendees with a Chase Freedom card can gain access to t ...
- Study: Credit Cards Out, Prepaid Cards, Cash In
Marketing Daily, Karl Greenberg - Wednesday, September 8, 2010
People are ditching credit cards for debit, gift and prepaid cards, accordi ...
- Visa Kicks Off Another Season With NFL
Marketing Daily, Tanya Gazdik - Wednesday, September 8, 2010
"We naturally look for ways to increase Visa's connection to the N ...
- Aetna Enlists KitchenAid, Lowe's For 'Food Fight'
Marketing Daily, Tanya Gazdik - Thursday, September 2, 2010
The initiative, from G2 USA, includes an online recipe contest, live cooko ...
- Study: Consumers Divided On Credit Vs. Cash
Marketing Daily, - Thursday, September 2, 2010
About 60% of consumers knew that merchants have to pay credit ca ...
- Scottrade Promotes Kim Wells To CMO
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 2, 2010
The former director of branding and Web site marketing for Scottrade wi ...
- 'Glee' Urges Fans To Volunteer Via AmEx Effort
Marketing Daily, Tanya Gazdik - Wednesday, September 1, 2010
The collaboration, which kicks off Sept. 1, features TV spots, online a ...
- Survey: Bank Customers Split On Overdraft Protection
Marketing Daily, - Wednesday, September 1, 2010
New federal regulations went into effect Aug. 15 requiring banks to g ...
- Integrated Online Campaign: Financial Services/Banking/Investments: Hill Holliday; Liberty Mutual, "No Phone Zone"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Hill Holliday Liberty Mutual, "No Phone Zone" FINANCIAL SERVICES/BANKING/INVESTMENTS From the poundi ...
- Integrated Online Campaign: Financial Services/Banking/Investments: DDB; Capital One, "The Ivan Brothers"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
DDB Capital One, "The Ivan Brothers" FINANCIAL SERVICES/BANKING/INVESTMENTS This TV campaign ...
- Integrated Online Campaign: Financial Services/Banking/Investments: Dailey; Intuit, "Friends Like You"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
DaileyIntuit, "Friends Like You" FINANCIAL SERVICES/BANKING/INVESTMENTS Broadcast, webcast ... meet, Friendcast. Wi ...