- Campbell Soup Ditches Moms For NFL's LT
Marketing Daily, Nina Lentini - Friday, August 29, 2008
The media buy extended to reach the gatekeepers - women - ...
- Study: Food Marketing To Blacks Contributes To Obesity
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 28, 2008
A scholarly article finds disparities in marketing to black consumers which crea ...
- Sweet! High-End Chocolate Business Booming
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 28, 2008
...
- Sara Lee Sells Whole Grain Image To Teens
Marketing Daily, Karl Greenberg - Thursday, August 28, 2008
Sara Lee Fresh Bakery is pitching its whole-grain Soft & Smooth bra ...
- McCain Ad Is No Small Potatoes For This Candidate
Marketing Daily, Nina Lentini - Wednesday, August 27, 2008
The political parody extends to online marketing efforts with the launch ...
- Sara Lee Wants Bigger Slice Of Bread Business
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 26, 2008
Seven years after it dove headlong into bread, Sara Lee has bui ...
- Food Marketers Using Substitute Ingredients To Boost Profits
Around the Net In Brand Marketing, Thom Forbes - Monday, August 25, 2008
As food companies face pressure to raise prices to cover fast-rising cost ...
- Stop & Shop, Giant Fight Supercenters With New Looks
Marketing Daily, Sarah Mahoney - Monday, August 25, 2008
As shoppers across the U.S. scramble to save money, grocery store chai ...
- FDA Says It's OK To Irradiate Lettuce; Tough Sell Ahead
Around the Net In Brand Marketing, Thom Forbes - Friday, August 22, 2008
The Food and Drug Administration has added iceberg lettuce and spinach ...
- Mars's Snickers Gets Lift As Official Olympic Chocolate
Around the Net In Brand Marketing, Thom Forbes - Friday, August 22, 2008
...
- Dead Brands Are One Thing, But How Many Are Comatose?
Marketing Daily, Karlene Lukovitz - Friday, August 22, 2008
Kellogg Company's decision to at least temporarily revive the Hydrox brand--the 100 ...
- Smucker's Shifts Top Positions in Prep for Folgers Integration
Marketing Daily, Karlene Lukovitz - Friday, August 22, 2008
The J.M. Smucker Company, which had previously indicated that it would ...
- Kellogg Stages 100th-Anniversay Comeback For Hydrox
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 21, 2008
Kellogg will reintroduce Hydrox cookies today at an event in New Yo ...
- Food Prices To Post Biggest Rise Since 1990: USDA
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 21, 2008
Food prices are forecast to rise by 5% to 6% this yea ...
- Dairy Queen Launches Panini Line
Marketing Daily, Karl Greenberg - Thursday, August 21, 2008
Dairy Queen is getting into the panini scene with a new produ ...
- Viewers Swarm To Haagen-Dazs Bee-Friendly Viral Video
Marketing Daily, Gavin O'Malley - Thursday, August 21, 2008
Like bees to honey, Häagen-Dazs has successfully attracted a swarm of cari ...
- Consumers: Starbucks Still The Top Java Chain
Marketing Daily, Karlene Lukovitz - Wednesday, August 20, 2008
Starbucks may be shuttering locations, laying off "baristas" and battling McDonald's massi ...
- Food Network To Turn Overeating Into A Show
Around the Net In Media, Joan Voight - Tuesday, August 19, 2008
The Food Network plans to move into the territory of teenage bo ...
- Domino's Will Add Sub Sandwiches To Delivery Menu
Around the Net In Brand Marketing, Thom Forbes - Monday, August 18, 2008
Domino's is announcing today that it will deliver a line of fou ...
- Hershey Raising Prices An Average 11%
Marketing Daily, - Monday, August 18, 2008
The company said on Friday that the move--the second of its ki ...
- With A Plan Like Smucker's, Sales Have To Be Good
Marketing Daily, Karlene Lukovitz - Monday, August 18, 2008
[Food] As for marketing once Folgers is in the fold, co-CEO T ...
- Consumers Seek Nutrition Info Less Often, Except About Fiber
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 14, 2008
A U.S. Department of Agriculture study that examines how frequently consumers u ...
- Diamond Foods To Buy Pop Secret
Marketing Daily, - Thursday, August 14, 2008
General Mills has reached a definitive agreement to sell its Pop Secr ...
- Is Campbell Looking Mmm, Mmm Good To Heinz?
Marketing Daily, Karlene Lukovitz - Thursday, August 14, 2008
[Food] Would Campbell warm up to considering such a match? No w ...
- New Web Site Schools Kids On Nutrition
Online Media Daily, - Thursday, August 14, 2008
WiseHealth has launched Wisenhimer.com, an online playground aimed at teaching kids ag ...
- Unilever's Klondike Bar Narrows Finalists
Marketing Daily, - Tuesday, August 12, 2008
With the promise of a $100,000 cash prize, four finalists in t ...
- Kellogg Elevates Global CMO Mark Baynes
Marketing Daily, - Tuesday, August 12, 2008
Executives are changing chairs at the Battle Creek, Mich.-based company. Among t ...
- Functional Foods And Dietary Supplements Can Coexist Happily
Marketing Daily, Karlene Lukovitz - Monday, August 11, 2008
[Food] While functional F&B growth is expected to negatively effect the single-vitami ...
- New M&M's Have No Shell
Around the Net In Brand Marketing, Thom Forbes - Friday, August 8, 2008
Everything about M&M's Premiums--from the formulation to the packaging, price and flavor-- ...
- Report: Double-Digit Growth For Kids' Functional Food Market
Around the Net In Brand Marketing, Thom Forbes - Friday, August 8, 2008
With parents concerned about increasing obesity rates and other health problems amo ...