- Campbell Soup Is First Sponsor Of 'Healthy At NBCU'
Marketing Daily, - Wednesday, October 14, 2009
Campbell Soup Co. has signed on as the first sponsor of N ...
- Kellogg To Laser-Brand Individual Corn Flakes
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
To protect against fake flakes, it plans to burn the Kellogg's signatu ...
- Study: Americans Look To Spend Less On Food
Marketing Daily, Sarah Mahoney - Tuesday, October 13, 2009
Americans are fiercely focused on price, says Synovate, a Chicago-based market resear ...
- 7-Eleven Test Wrapping Its Bananas To Keep Them Yellow
Around the Net In Brand Marketing, Thom Forbes - Monday, October 12, 2009
7-Eleven is testing a new plastic wrap developed by Fresh Del Mon ...
- Just An Online Minute... DailyCandy Feeds NYC Food Gremlins After Midnight
Just An Online Minute, Kelly Samardak - Monday, October 12, 2009
All last week I had been so good at eating more healt ...
- Yoplait Wraps Kroger Building In Pink
Marketing Daily, - Friday, October 9, 2009
Kroger grocery stores and Yoplait brand yogurt recently reached a milestone wi ...
- Ralphs Selling Salsa Made By Former Gang Members
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
Our corporate do-good story of the week features an initiative by Ralp ...
- Who's Eating Organic Food?
Marketing Daily, - Friday, October 9, 2009
Top 10 DMAs in which adults reside who live in a househo ...
- Spicy 'Buffalo' Flavors Appeal To Aging Population
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
What do Wendy's, Procter & Gamble, Kraft and Campbell have in commo ...
- Food Magazines To Rumble as 'Gourmet' Exits
Around the Net In Media, Joan Voight - Wednesday, October 7, 2009
With the closure of Gourmet magazine, the food media market is abo ...
- Hershey's Intros New Halloween Items
Marketing Daily, - Wednesday, October 7, 2009
For this Halloween, Hershey's has introduced its first trick-or-treat packages containing thr ...
- FTC Keeps Eye On Industry Self-Regulation
Marketing Daily, Karl Greenberg - Wednesday, October 7, 2009
An attorney with the Federal Trade Commission's division of advertising practices sa ...
- General Mills Partners With Yahoo For 'Vitality'
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2009
In an effort to connect with Boomers in ways that resonate be ...
- Diamond Foods Debuts 1st Triple-Brand Effort
Marketing Daily, Karlene Lukovitz - Wednesday, October 7, 2009
The "Feed Your Fingers" campaign, to run from October through February, wi ...
- Frito-Lay Promotes Ann Mukherjee To CMO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 6, 2009
...
- Just An Online Minute... Mediabistro Follows This Course With Discourse
Just An Online Minute, Kelly Samardak - Tuesday, October 6, 2009
As I write this, I'm thinking about the F.T.C ruling on disclosur ...
- Ethical Products Buck Recession, Gain 9% This Year
Marketing Daily, - Monday, October 5, 2009
Despite the recession, the U.S. appetite for ethical products - those th ...
- FTC Plans Effort To Educate Kids About Advertising
Marketing Daily, Karl Greenberg - Monday, October 5, 2009
"The distinction between ads and other content is often blurred to t ...
- F&B's, Retailers Lead New Anti-Obesity Coalition
Marketing Daily, Karlene Lukovitz - Monday, October 5, 2009
An unprecedented coalition of more than 40 retailers, food and beverage manufacturer ...
- Pistachio Industry Hopes To Sell Nuts With Sexual Innuendo
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
In the wake of a devastating product recall last spring, the pistach ...
- Kraft Rebooting ISnack 2.0 Name Down Under
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
Apparently crowdsourcing the name of the new version of Vegemite -- iSna ...
- Kraft Pays 'Kitchenista' Bloggers To Spread Word On Velveeta
Around the Net In Brand Marketing, Thom Forbes - Friday, October 2, 2009
Five popular bloggers known as Kitchenistas are spreading the word about Kraf ...
- Danone Ends Joint Ventures With China's Wahaha, Sells Stake
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
...
- Hershey Unlikely To Bid For Cadbury
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
...
- Wooden Performance
OMMA Magazine, Erin DeJesus - Thursday, October 29, 2009
Who knew a well-placed Woody could get you nearly a million frien ...