- Lakers' Odom In PowerBar TV Spot
Marketing Daily, - Tuesday, February 9, 2010
In the commercial, scheduled to air nationally in February, Odom jumps o ...
- Multiple Dynamics Drive Hormel Umbrella Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, February 9, 2010
The campaign's emphasis on the quality/trust factors of products under the Horm ...
- "Dad, That's NOT Organic!"
Marketing: Green, George Simpson - Wednesday, February 10, 2010
We all have this vague notion that organic is 1) better f ...
- Kraft Updating Its Packaging, Advertising In Top-Down Makeover
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 9, 2010
Kraft may have written the book on "old school" values like integri ...
- Dunkin' Contest Kicks Off 60th Anniversary
Marketing Daily, Tanya Gazdik - Monday, February 8, 2010
Donut lovers can channel their imagination and love for donuts for t ...
- Kraft's Rosenfeld Working Hard To Ensure Cadbury Deal Succeeds
Around the Net In Brand Marketing, Thom Forbes - Monday, February 8, 2010
Mike Hughlett takes a look at Irene Rosenfeld's intense efforts to w ...
- One Bowl = 2 Servings. FDA May Fix That
Around the Net In Brand Marketing, Thom Forbes - Monday, February 8, 2010
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- EarthGrains 'Plots To Save The Earth'
Marketing Daily, Karlene Lukovitz - Friday, February 5, 2010
Sara Lee's EarthGrains brand is advertising for the first time in ...
- Kraft, Animal Planet In Lunchables Promotion
Marketing Daily, Aaron Baar - Saturday, February 6, 2010
The promotion is timed with the introduction of a line extension f ...
- EA Teams Up With Doritos For Bowl Promo
Marketing Daily, Aaron Baar - Thursday, February 4, 2010
Super Bowl Sunday means two things for most Americans: Snacks and Footbal ...
- Ritz TV Spot Gets Play During NYSE Tailgating Party
Marketing Daily, Karlene Lukovitz - Thursday, February 4, 2010
Passersby will be able to view Ritz's recently launched TV spot, dubb ...
- Lance, Diamond Foods Said To Bid For Kettle Foods
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 4, 2010
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- Kraft Says More Cadbury Shareholders Choose Shares Over Cash
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 3, 2010
Kraft received acceptances from investors holding 72% of the investor base, ...
- 3 Musketeers Intros Truffle Crisp Bar
Marketing Daily, - Tuesday, February 2, 2010
The bar, being promoted as "a lighter way to enjoy chocolate," featur ...
- Correction: Edible Arrangements
Marketing Daily, - Tuesday, February 2, 2010
The national TV campaign just launched by Edible Arrangements, which sells hand-sculpte ...
- General Mills CMO Talks About Reducing Sugar, Upping Targeting
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 2, 2010
In addition to significantly reducing the sugar content in its mass-market cerea ...
- Wal-Mart Offers Super Bowl Packages
Marketing Daily, - Monday, February 1, 2010
In the final week leading up to the Big Game, Wal-Mart ...
- Banquet Meals Offer Cash Prizes
Marketing Daily, - Monday, February 1, 2010
In the "Thanks a Million" promotion, 16,000 boxes spanning 17 different varieti ...
- StarKist Campaign Presents New 'Fish-Kiss' Face
Around the Net In Brand Marketing, Thom Forbes - Monday, February 1, 2010
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