- IAB Europe Responds To Evidence Its Ad System And Google Violate GDPR
Digital News Daily, Laurie Sullivan - Wednesday, February 20, 2019
New documents filed by privacy advocates claim the IAB Europe and Goog ...
- IAB Europe Accused Of Breaking Privacy Rules In RTB
Around the Net In MAD London, Sean Hargrave - Wednesday, February 20, 2019
The IAB Europe is being accused of unlawfully processing and passing ...
- Digital Ad Revenue Tops $26B In Q3 2018
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
Marketers spent a total of $75.8 billion over the first three quarte ...
- Who's The 'Click Head' Now?
London Blog, Sean Hargrave - Thursday, February 14, 2019
If the IAB UK is right about click-through rates, why use the ...
- IAB UK Labels British Advertisers 'Click Heads'
Around the Net In MAD London, Sean Hargrave - Wednesday, February 13, 2019
The IAB UK has labelled many in the ad industry as "cli ...
- Sir Martin Sorrell -- A Look Inside The Man And S4 Capital
MediaDailyNews, Laurie Sullivan - Tuesday, February 12, 2019
It might have been a movie starring Benedict Cumberbatch in the ro ...
- IAB: Direct-To-Consumer Business Disrupting Brand, Agency Models
Digital News Daily, Laurie Sullivan - Monday, February 11, 2019
The new model centers on driving down acquisition costs, improving the experien ...
- TAG Extends Anti-Piracy Program To Europe
Digital News Daily, Wendy Davis - Tuesday, February 12, 2019
The ad industry's Trustworthy Accountability Group, which recently expanded in Europe, ...
- Microsoft's Rik van der Kooi Appointed Chairman, IAB Board Of Directors
Digital News Daily, Laurie Sullivan - Sunday, February 10, 2019
The Interactive Advertising Bureau (IAB) kicked off its leadership Summit Sunday evenin ...
- Ads.txt Expose Proves There's No Perfect Solution To Fraud, Except Vigilance
RTBlog, Joe Mandese - Monday, February 11, 2019
The good news is that the Interactive Advertising Bureau's ads.txt initiative h ...
- IAB Releases Newfronts Schedule, Adds Vudu
Digital News Daily, Alex Weprin - Thursday, February 7, 2019
One surprising new entrant is Walmart-owned streaming video company Vudu, which h ...
- Ad Industry Warns Of 'Negative Impact' From California Privacy Law
Digital News Daily, Wendy Davis - Friday, February 1, 2019
Ambiguities in the law "could result in reduced choice and privacy f ...
- IAB Tech Lab And Google Criticized In EU By Privacy Advocates
Digital News Daily, Wendy Davis - Monday, January 28, 2019
The IAB's Tech Lab "content taxonomy" includes the categories "infertility," "cancer" a ...
- IAB UK Launches 'Transparency FAQs' Hub
Around the Net In MAD London, Sean Hargrave - Tuesday, January 22, 2019
The IAB UK has launched a portal called Transparency FAQs to he ...
- IAB Wants Privacy Laws Based On 'Sensitivity'
PolicyBlog, Wendy Davis - Thursday, December 27, 2018
"As the FTC assesses how it should approach digital privacy in t ...
- IAB Tech Lab Releases Podcast Measurement Compliance Program
Digital News Daily, Alex Weprin - Tuesday, December 18, 2018
The first two companies to be certified under the program are Nation ...
- Don't Override State Privacy Laws, Watchdogs Tell Congress
Digital News Daily, Wendy Davis - Friday, December 14, 2018
"Federal privacy legislation that preempts stronger state laws would only benefit technolo ...
- 2019 Poised To Usher In 'New Era' Of Video Marketing
Digital News Daily, Alex Weprin - Wednesday, December 12, 2018
A big trend: The direct relationship between consumers and brands, driven ...
- ANA, 4A's Call For Widespread Use Of VAST 4.1, Ad-ID: Will Better Manage Ad Assets Across Platforms
MediaDailyNews, Joe Mandese - Wednesday, December 12, 2018
The Association of National Advertisers and the American Association of Advertising Agenci ...
- Marketers Spend More On Digital Data Access
Data & Programmatic Insider, Laurie Sullivan - Monday, December 10, 2018
Paywalls feed the most educated and higher-earning consumers, and starve those w ...
- 'Value-Exchange': It's Only Of Value If I Really Want It
MediaDailyNews, George Simpson - Thursday, December 6, 2018
Consumers are never happy to have the progress of their viewing, listeni ...
- IAB Data Center Of Excellence Releases Rock Star, Rising Star Award Winners
Digital News Daily, Laurie Sullivan - Wednesday, December 5, 2018
This year the IAB Data Center Board of Directors named two Risi ...
- IAB Publishes Playbook For Opt-In Value Exchange Ads
Digital News Daily, Alex Weprin - Wednesday, December 5, 2018
The hope is that the format will be more palatable to consume ...
- Digital Video Ad Spend Is Accelerating
Digital News Daily, Alex Weprin - Tuesday, November 13, 2018
The report found that video advertising revenue hit $7 billion in t ...
- Ad Industry Urges Commerce Department To Scrutinize California Privacy Law
Digital News Daily, Wendy Davis - Friday, November 9, 2018
The ad industry is urging the Commerce Department to scrutinize new priva ...
- IAB Tech Lab Releases Final Version Of VAST 4.1
Digital News Daily, Alex Weprin - Thursday, November 8, 2018
The IAB Tech Lab and Digital Video Working group say VAST 4 ...
- Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better Results
Digital News Daily, Alex Weprin - Tuesday, October 30, 2018
The IAB study showed that all CTAs are successful in increasing consum ...
- IAB Releases Advanced TV Attribution Buyer's Guide
Digital News Daily, Alex Weprin - Monday, October 29, 2018
The Buyer's Guide addresses the workflow of the attribution process, what ...
- Ad-Supported OTT Viewers Incremental To TV
Digital News Daily, Alex Weprin - Tuesday, October 9, 2018
Viewers of ad-supported OTT services (i.e. YouTube, Crackle, Roku Channel) do n ...
- IAB Report Details New Ad-Supported OTT Video Viewer Segment
Research Intelligencer, Joe Mandese - Tuesday, October 9, 2018
As part of its West Coast "NewFronts" presentation Tuesday, the Interactive Advertisi ...