- Congress To Review Junk Food Marketing To Kids Online
Around the Net In Online Marketing, Ross Fadner - Tuesday, August 12, 2008
Consumer and children's advocacy groups have successfully lobbied the government to lim ...
- Bravo Wants 'Influentials' Input On Series
MediaDailyNews, David Goetzl - Tuesday, August 12, 2008
One emerging trend in this social-networking, consumer-empowered world: Networks looking to bui ...
- Lyris Relaunches On-Premise E-mail Marketing Engine
Online Media Daily, Gavin O'Malley - Monday, August 11, 2008
Online marketing company Lyris today is expected to announce the relaunch ...
- Ben & Jerry's Jumps Into Social Media
Online Media Daily, Karlene Lukovitz - Friday, August 8, 2008
In a move tailor-made for a brand with a social-conscience aura, B ...
- The Olympics And Social Marketing
Around the Net In Online Marketing, Ross Fadner - Thursday, August 7, 2008
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- Columbia Sportswear Strikes Discovery Deal
MediaDailyNews, Wayne Friedman - Thursday, August 7, 2008
Columbia Sportswear Co., which improved its marketing visibility in the TV a ...
- Oddcast Partners With Visionaire For A&E Promotion
Online Media Daily, Gavin O'Malley - Thursday, August 7, 2008
Oddcast, a media technology company that develops conversational character products, today wi ...
- Coca-Cola Bites Into Olympic Marketing With Bluetooth
Online Media Daily, Mark Walsh - Thursday, August 7, 2008
Bluetooth has not yet emerged as a marketing vehicle in the U.S ...
- Better Metrics, Consumer Interaction Will Fuel Digital Growth
MediaDailyNews, Diane Mermigas - Wednesday, August 6, 2008
The strategic directives for digital growth are clear: Local media (newspapers, rad ...
- Brands Get Mixed Results In Olympics Social Media Buzz
Online Media Daily, Sarah Mahoney - Wednesday, August 6, 2008
While it's too soon to say what kind of buzz the 20 ...
- Pepperjam, M3 Mobile Join Forces
Online Media Daily, - Wednesday, August 6, 2008
Pepperjam, an Internet and affiliate marketing agency, and M3 Mobile, a full-servi ...
- Complex Targets Skateboard Fiends With Sneaker Promotion
Marketing Daily, Tameka Kee - Tuesday, August 5, 2008
[Sports] Complex.com on Monday kicked off a branded promotion tied to t ...
- Broadcast Usurps Newspapers, Online Poised To Dominate
MediaDailyNews, Joe Mandese - Tuesday, August 5, 2008
Despite broader issues in the overall economy, the media industry continues ...
- Social Networking, Texting, Cell Phones Impact Email Effectiveness
Online Media Daily, Karlene Lukovitz - Tuesday, August 5, 2008
A growing preference for social networking, texting and cell phone communication, combin ...
- Marketers Buy Ads For News Coverage, Says Survey
Around the Net In Media, Joan Voight - Friday, August 1, 2008
How often does advertising covertly taint news coverage? You might be surprise ...
- Study: Ad Networks Have Their Place, But Content Drives Key Brand Metrics
Online Media Daily, Tameka Kee - Thursday, July 31, 2008
While ad networks continue to garner the glory, media buys across brand ...
- How TV and Net Ads Work Together
Around the Net In Media, Joan Voight - Wednesday, July 30, 2008
The Internet as a marketing medium has enhanced -- not diminished ...
- Marketers Look To Online Sales For Future Growth
On Media, Diane Mermigas - Wednesday, July 30, 2008
As advertising migrates from the static traditional and print environment to t ...
- Nielsen, Mindset Media Bundle Psychographic Data Into Homescan Panel
Online Media Daily, Tameka Kee - Tuesday, July 29, 2008
The Nielsen Co. has bundled psychographic data from Mindset Media into i ...
- Bazaarvoice Stories: Drafting UGC To Boost Site Traffic, Sales
Online Media Daily, Tameka Kee - Monday, July 28, 2008
Bazaarvoice has launched Bazaarvoice Stories, its latest product aimed at helping advertise ...
- John McEnroe Serves USTA Well In Wake Of Image Crisis
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
Jason Gimelstob -- an outspoken former doubles star and current announcer ...
- Setback For Cloned Milk And Meat In European Market
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
The European Food Safety Authority, an independent advisory body, hedged on t ...
- Dog Whisperer Comes To Petco
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
A Dog Whisperer line of more than 100 products will be so ...
- Geox 'Breathable' Shoes Making A Move On U.S. Market
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
The Italian footwear company Geox -- which has more than 772 stor ...
- Blacks In Congress Split Over Menthol Cigarettes
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
A rift has opened in the 43-member Congressional Black Caucus over ...
- Carl's Jr. CEO Is More Than Happy That Sex Sells
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
...
- Dr. Pepper Gets Stake In Hydrive Energy Drink
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
...
- Kroger Making Big Changes In Beauty Aisle
Around the Net In Brand Marketing, Thom Forbes - Friday, July 25, 2008
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- 'Iron Man' Vs. 'The Dark Knight' Marketing
Around the Net In Media, Joan Voight - Friday, July 25, 2008
Antony Young, president of Optimedia, studies which superhero movie packed the bigge ...
- Car Service Surveys Gaming The System?
Feedback Loop, - Friday, July 25, 2008
I just can't resist commenting on this piece. Customers may indeed ...