- Connecticut Launches $22 Million Branding Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2012
Connecticut is launching a $22 million, two-year marketing initiative to bolster i ...
- For Mobile, Context Is The Differentiator
MediaDailyNews, Mike Bloxham - Wednesday, January 18, 2012
Perhaps the single factor that could benefit the mobile industry more th ...
- Media Shop Creates Marketing Post, Palmer Names Cheil's Boak CMO
MediaDailyNews, Steve McClellan - Tuesday, January 17, 2012
New York-based media agency RJ Palmer has hired Chris Boak as i ...
- Savvy Marketers Utilize Digital Data To Optimize Ad Targeting
Online Media Daily, Gavin O'Malley - Tuesday, January 17, 2012
Among marketers, what separates the good from the bad? Effective real-time audien ...
- Dove Launching Raisins, Peanuts Line
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Mars' Dove Chocolate will launch bit-sized chocolate-covered raisins and peanuts products th ...
- Cadbury Pioneers Product Launch Using Google+
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Cadbury used its social media profiles to launch its Dairy Milk Bubb ...
- Tebow Generates Massive Social Media, Marketing Interest
Online Media Daily, Gavin O'Malley - Monday, January 16, 2012
Thanks to a combination of controversial beliefs, leading-man looks and improbable playmaki ...
- American Airlines, GayCities Partner For Promo
Marketing Daily, Tanya Gazdik - Sunday, January 15, 2012
"Our investment and commitment in the LGBT community has created loyalty ...
- PepsiCo Likely To Up Investment In Soft Drink Brands
Marketing Daily, Karlene Lukovitz - Friday, January 13, 2012
A months-long internal strategic review of 2012's business plan by PepsiCo's directo ...
- Coke Using Tumblr To Engage Teens
Marketing Daily, Karlene Lukovitz - Friday, January 13, 2012
Coca-Cola has created a Tumblr account, Happiness Is, to engage with te ...
- Miranda Kerr To Stump For Qantas Airways
Marketing Daily, Tanya Gazdik - Sunday, January 15, 2012
Qantas Airways announced that Australian model and author Miranda Kerr is t ...
- Film Vet Strauss Named Marketing Prez, Disney Studios
MediaDailyNews, Wayne Friedman - Friday, January 13, 2012
Walt Disney has a named a veteran movie executive to run i ...
- More Marketers Turning To Search Specialty Shops, Majority Still Use Full-Service Media Agencies
Online Media Daily, Steve McClellan - Monday, January 16, 2012
Marketers are turning to specialist agencies for their online search marketing effort ...
- Burger King Adds Agencies; Arby's Hires New CMO*
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
Marketing teams and strategies continue to be very much in flux amo ...
- NASCAR Partner Site Wins Award
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Last year NASCAR launched a program to help marketing partners motivate the ...
- [X+1] Adds Another, Modem Vet Massey Reunites With Nardone
Online Media Daily, Steve McClellan - Thursday, January 12, 2012
Former JWT' CFRO Peter Massey has joined digital marketing platform provider [X+ ...
- I Heart Nutmeg
Raw, Joe Mandese - Friday, January 13, 2012
The state of Connecticut just announced plans for a two-year, $22 milli ...
- Sponorship Spending Hampered By Economy
Marketing Daily, Tanya Gazdik - Thursday, January 12, 2012
U.S. marketers did not spend as much as projected on sponsorships ...
- Data Judging Data
Online Media Daily, Dina Hilal - Thursday, January 12, 2012
How do we empower marketers with more information about who their messa ...
- 2012 Will Be Mobile's Big Year, S&P Capital's Kessler Explains Why
Online Media Daily, Mark Walsh - Wednesday, January 11, 2012
Smartphones and tablets have fueled mobile adoption, but S&P Capital IQ equi ...
- Grates Joins WCGC, Launches Corporate Practice
MediaDailyNews, Steve McClellan - Tuesday, January 10, 2012
Gary Grates, the former head of North American corporate communications at Gener ...
- Taco Bell Looks to More Upscale Fare for Turnaround
Raw, Karlene Lukovitz - Wednesday, January 11, 2012
Chain seeks to partially emulate Chipotle's successful formula. ...
- 1-800-Dentist Amps Web Optimization Efforts
Marketing Daily, Tanya Gazdik - Monday, January 9, 2012
1-800-Dentist has chosen SiteSpect, Inc, as its multivariate testing and behavioral targeti ...
- JetBlue Sponsors Ellie Goulding Concert
Marketing Daily, Tanya Gazdik - Monday, January 9, 2012
JetBlue Airways is sponsoring an exclusive live performance by UK artist Ell ...
- Corbis Acquires NMA, Expands Global Brand Marketing
MediaDailyNews, Steve McClellan - Monday, January 9, 2012
Bill Gates' digital media company Corbis has acquired Norm Marshall & Associat ...
- Northwestern Mutual Discovers Sports Marketing
Marketing Daily, Tanya Gazdik - Sunday, January 8, 2012
For the first time in the financial services company's history, Northwestern Mutu ...
- SunTrust Asks Consumers To Share Financial Goals
Marketing Daily, Tanya Gazdik - Sunday, January 8, 2012
SunTrust is kicking off a contest with the aim of motivating consume ...
- Lithium Adds $53M In Funding To Grow Digital, Up Marketing Reach
Online Media Daily, Gavin O'Malley - Thursday, January 5, 2012
Social marketing firm Lithium Technologies just completed a $53 million round ...
- Crampsie To O&M's Worldwide CMO
MediaDailyNews, Joe Mandese - Wednesday, January 4, 2012
WPP's Ogilvy & Mather unit has named Lauren Crampsie Worldwide CMO, replaci ...
- Sugar Names Lipe EVP, Marketing
Online Media Daily, Fern Siegel - Wednesday, January 4, 2012
Sugar, a content and commerce company, named Jodi Lipe as EVP, marketi ...