- Coke's Bowl Livestream Greatly Exceeds Expectations
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
Response to Coke's livestream running commentary by two animated polar bears duri ...
- Many Marketers Need An Image, Reputation Makeover
MediaDailyNews, Steve McClellan - Tuesday, February 7, 2012
At a time when consumers are demanding more transparency from companies ...
- Extole Secures $10 Million For Social Referral Funding
Online Media Daily, Laurie Sullivan - Wednesday, February 8, 2012
Strangers or friends can become the most successful brand advocates through onli ...
- Big 4 Sites Control Future Of E-commerce
Online Media Daily, Gavin O'Malley - Tuesday, February 7, 2012
One could argue that Google, Amazon, Apple, and Facebook now control t ...
- The Past & Future Of Sports In Video
Online Spin, Cory Treffiletti - Wednesday, February 8, 2012
Over the last few weeks I've been thinking a lot about spor ...
- Coin Toss Triggers Freebies for Papa John's Fans
Marketing Daily, Karlene Lukovitz - Monday, February 6, 2012
Thanks to the Super Bowl's coin toss turning up "heads," millions ...
- Citgo Continues 'Fueling Good' Program
Marketing Daily, Tanya Gazdik - Thursday, February 2, 2012
Houston-based Citgo is awarding Florida-based Canine Castaways, Inc. with $5,000 in Cit ...
- CPG, Health Top Video Advertisers, Digital Video To Hit $5.4B
Online Media Daily, Gavin O'Malley - Friday, February 3, 2012
Throughout 2011, CPG brands spent more than any other group on vid ...
- Bud, Bud Light Headline A-B's Super Bowl Lineup
Marketing Daily, Tanya Gazdik - Thursday, February 2, 2012
Anheuser-Busch will debut four-and-a-half minutes of new creative during the Super Bo ...
- Starwood Offers New Loyalty Benefits
Marketing Daily, Tanya Gazdik - Wednesday, February 1, 2012
Starwood Hotels & Resorts Worldwide is increasing the benefits available to membe ...
- PepsiCo Picks 3 Bloggers as 'Correspondents'
Marketing Daily, Karlene Lukovitz - Wednesday, February 1, 2012
PepsiCo has chosen three female bloggers to be on its team ...
- Kraft Restructures Corporate Media, Stewart Out
MediaDailyNews, Steve McClellan - Wednesday, February 1, 2012
Veteran marketer and agency executive Mark Stewart, currently vice president global med ...